Local Business Branding? Why is it Important for your Business?

In this article I’m going to go over basics of local business branding and why it is important.. So consider this 101 on this topic.

Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and attract and keep customers.

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What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?