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Trademarking a Business Name

Updated July 7, 2023
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Trademarking a Business Name

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What is a Trademark, and How Does it Work?


A trademark is a word, phrase, symbol, or design that identifies the source of a product or service. It is placed on apparel and accessories, packaging, and even stationery. Whether you are an entrepreneur looking to establish your business name or a company looking for protection for your product’s logo, trademarks can help with these goals. Trademarks are a product’s symbols identifying it as associated with a particular company. This can be the manufacturer’s name, logo, or slogan. They prevent consumer confusion and ensure that products are not mistaken for other companies products. Trademarks help establish brand identity and legally protect your product or service.

Why You Should Register Your Trademarks Today

Trademarks are unique identifiers that can help you protect your brand and your business. However, it’s not always easy to register for trademarks. There are a lot of people who try to steal other people’s brands and trademarks or who try to write for their brand name without paying any attention to the trademark laws. Businesses trying to protect their trademarks there are many ways to protect their trademark. One way is through an infringement lawsuit against a company or person who either registered their trademark without permission or has infringed on the brand for a long time. Another way is through registration at the US Patent and Trademark Office (USPTO).

But if you take the time to register your trademarks today, you won’t have any problems when it comes to protecting your rights in the future.

Registering your trademark is also a good idea if you are going into business with someone else or want to be more cautious about what happens with your brand in the future.

How to Register Your Trademarks For Free

Trademark registration is a costly process and can be very time-consuming. However, there are free services that allow you to register your trademarks for free.

The most popular free trademark registration service is Trademarkia. It’s a trademark search engine that allows you to search multiple databases of trademarks, including the USPTO database, the European Union database, and the Japan Trademark Office database.

Registering your trademarks with this service can also help you avoid mistakes such as mistaking common words or symbols as your trademark.

What Can Happen if You Do Not Register Your Trademark or Are Unable to Renew It?

Trademark registration is a legal requirement in the United States governed by the Lanham Act of 1946. It protects against others using your trademark without your consent.

If you do not register your trademark or cannot renew it, you will lose all rights to that mark. This means that if someone else uses your trademark without permission, you cannot stop them.

Companies must file their trademarks with the US Patent and Trademark Office to prevent others from using them without permission. If they don’t file their trademarks, they risk losing all ownership rights over them, and other companies could use them without fear of being sued by the original company. 

How to Protect Yourself from Infringement If You Do Not File or Renew Your Registered Trademark in Time?


For many reasons, a company may wait to file for or renew its trademark on time. The most common reasons are a need for more resources and the company’s business model changing.

When a trademark is not renewed on time, it becomes vulnerable to infringement. If a company does not protect its trademark from infringement, it can lose its rights to the mark in that country. It is essential to take these steps before it is too late.

The most crucial step in protecting your trademarks from infringement is to register your trademarks with the local office of intellectual property rights (IPR). This will ensure you have legal protection against third parties using your trademarks without permission in other countries.

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