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3 Steps to Take When Coming up with a Name for a startup

Updated March 5, 2021
3 STEPS TO TAKE WHEN COMING UP WITH A NAME FOR A STARTUP by Justin Young with 702 Pros

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In this Post I’ll Go over the Steps I Take When Coming up with a name for a startup

Coming up with a name for a startup may be the most important part of your business journey. It is often the first thing someone notices about your business and if done well will never be forgotten, of course, marketing/branding, product/service, and customer service play very important roles as well. Okay, enough chit-chat let’s get down to why you’re here.

THE THREE STEPS

Step 1: Brainstorming

First, what you want to do is brainstorm… Think of two phrases that describe your business. In this example, we’ll use dog walking.

The first word is dog
The second word is walking

Next, you’re going to look at a handful of synonyms for each word, compiling them into a list: 

ie. for Dog

  1. pup
  2. puppy
  3. doggy
  4. hound
  5. mutt
  6. pooch
  7. tyke
  8. bowwow
  9. fido
  10. fleabag
  11. man’s best friend
  12. tail-wagger

ie. for Walking

  1. hike
  2. parade
  3. stroll
  4. tour
  5. stretch
  6. step
  7. march
  8. stride
  9. fido
  10. tread
  11. circuit
  12. ramble

Step 2: Domain Lookup

Once you’ve come up with a few good names, it’s time to take those names and combine them.

With your name combinations, ie. puphikes, doggymarch, fleabagstrolls (note: you can make them plural too) – go over to namecheap.com and see if any of the combinations you came up with are available for registration. This is very important for branding your business and finding one of these combinations in a domain will help make your brand look more polished and professional.

When you go to Namecheap make sure and input the word combination like this, puphikes.com (fun side note! this domain is still available and it is pretty good, but I may buy it so if you’re reading this, BUY IT QUICK! another side note, domain purchasing is kind of like stocks or real-estate, in fact, it’s digital real-estate that will only grow in the future so buy all the domains you can while they are still relatively cheap.)

Step 3: State Registration

Once you’ve checked the domain and found a name for your business, its time to check if it’s available on a state level (chances are 99.9999999999999999% sure it is available if the domain is still available.

Once all three of these requirements are met – you’re done!! You’ve found a really solid name to grow with. 🙂

I hope this article helped and I look forward to hearing your thoughts. Please let me know on Facebook or Youtube.

Hashtags: #startup #business #entrepreneur #entrepreneurship #marketing #smallbusiness #success #startuplife #startups #motivation #digitalmarketing #innovation #entrepreneurlife #businessowner #technology #tech #branding #inspiration #entrepreneurs #money #hustle #design #socialmedia #instagood #startupbusiness #love #b #work #socialmediamarketing #justinsunshinelv


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Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

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