Client Revenue$96,120,614

4 Tips On How to Create Your Brand Visual Identity

Updated October 28, 2021
Branding

Content Key

Share this Post :

What is Brand Visual Identity?

Create your brand visual identity

When appealing to your target audience, your brand visual identity will rely heavily on sensory marketing.  This is what will help create an emotional connection with a brand. Successful sensory branding will immerse itself into specific emotions, thoughts, beliefs, and memories to build a brand image within the mind of the consumer. 

Our senses are incredibly important when it comes to marketing and advertising. Sensory marketing takes into consideration life experiences that consumers have had while shopping. Emotional impulses will draw them into products and keep them hooked. 

4 Tips On How to Create Your Brand Visual Identity

Brand visual identity

When a startup brand is figuring out how to design their visual identity, they must take a closer look at themselves. How does the brand want to be perceived? What are the brand’s products and how are they going to be marketed to their target audience? Taking these questions into consideration, a brand will need to find the balance between them in order to succeed.

Strategize Your Imagery

Brand visual identity - woman creating infographics

A brand’s image relies heavily on the imagery that is associated with the photographs and images being used across all platforms of their social media. Choosing the right imagery is a defining point because without the appropriate visuals, the audience can misinterpret them or be confused about what is being offered, which will negatively affect the business. Ensuring that consistent videos, images, and more are being used is something that the whole marketing team should be on the same page about.

Brand imagery involves:

  • Photography and photomontages/collages
    • Decide on several styles
    • Budget for photoshoots and ambassadors
    • Create visually appealing stories
  • Infographics
    • Credible sources
    • Easy and accessible information
    • Visually appealing on the eyes
    • Persuasive content
  • Charts and graphs
    • Creating a relationship between data and visuals
    • Showcase trends and statistics
    • Create cohesive fonts and colors with other brand imagery being used
  • Illustrations and graphics
    • Choose style of illustration
    • Budget for illustrators
    • Decide on visual tactics
    • Ensure art style correlates well with photography and other imagery concepts
  • Videos
    • Create market strategies based around products/services and brand loyalty
    • Communicate effectively by using common language and clear video footage
    • Budget for equipment and actors
    • Create storyboards

Choose Color Shades Carefully

Woman pointing at color palette shades

When choosing colors for a brand visual identity, you must look at your product or service to indicate how you want to express it to your audience. Colors create strong emotions within a human’s mind and can subconsciously trigger either a negative or positive view of a company. Ensuring that your color hues give off the appropriate sensations to your target market is vital to advance in the industry. The psychology behind colors can and should affect your marketing strategies as it contributes heavily to all visual aspects of a brand identity.

Some things to consider when thinking about color palette shades:

  • Research color theory
  • Build your brand identity first and orient it with colors that represent it
  • Identify competitors and their color strategies
  • Test colors before making a final decision
  • Keep it consistent across all marketing boards

Create Unique Logos and Brand Symbols

Customizable advertising poster in a park in the city

In tandem with choosing color shades and imagery, a brand should also be looking into creating their logo and other brand symbols. Each of these visual aspects blend together because they should all represent the brand in a cohesive way.

Some tactics to keep in mind when creating your brand visual identity in the form of logos and symbols:

  • Keep it simple and concise
  • Strategize your plan to market to your audience and make it memorable
  • Create a design that will complement your overall brand visual identity
  • Use techniques that will allow your logo and brand symbols to carry over for years to come

Try Out New Typography

Background image of female hands holding prints for typography design scattered on table in workshop, copy space

The font and typography of a brand is equally important to the brand’s visual identity. These two things can impact consumers because it reflects the personality of the company. Typography and fonts give the brand a tone of voice

https://www.designrush.com/trends/brand-visual-identity – Resource for typography 

Join our email list for marketing strategies, website tips and ux improvements, and business insights.

About the Author

Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

Leave a Reply

Get a Free Digital Marketing Quote!
Want to talk now?
Give us a call at (702) 904-4262

Powered by OnSago

More Great Posts

Advertise with us
Join our advertising network to grow your business. Give us a call at (702) 904-4262
Rank #1 on Google with 702 Pros | Sidebar Advertisement | 702 Pros SEO
Sponsored
34.99 WordPress Updates | WordPress Support by 702 Pros
Sponsored
Best Top #1 4 Tips On How to Create Your Brand Visual Identity Las Vegas, NV | 4 Tips On How to Create Your Brand Visual Identity Agency | Justin Young, US Air Force Veteran and CEO of 702 Pros
Justin Young Signature - 702 Pros

Justin YoungCEO of 702 Pros

I'm Justin Young
Air Force Veteran, Founder and CEO of 702 Pros.

I lead our team to grow our client’s businesses with smart and innovative web design and digital sales systems. I treat every business like it were my own, giving each the attention it deserves. In short, our experts will focus on delivering the best results producing the greatest ROI for your business.

Let’s talk about your business!

VOSB CVE AWARD

Our 4 Tips On How to Create Your Brand Visual Identity Agency will work hard to make sure your business succeeds online

Our 4 Tips On How to Create Your Brand Visual Identity experts are waiting to build your business credibility like never before. Let our Las Vegas NV team help grow your brand with digital marketing & WordPress management solutions, built around producing the highest return on your business investment.

2021Winner
Best Web Design Agency in Las Vegas, NV
2021Winner
Best Digital Marketing Agency in Las Vegas, NV
2021Winner
Best SEO Agency in Las Vegas, NV

Deals on Web Design Pricing in Las Vegas, NV

Hurry our web design deals in Las Vegas, NV will only last for a limited time only. Our team of Las Vegas, NV web designers have the experience and knowledge to get your business off to the best start possible or improve your business presence with SEO Las Vegas, NV, digital marketing Las Vegas, NV, web support and website hosting Las Vegas, NV

20% off Web Design Deal Ends Soon!

Days
Hours
Minutes
Seconds

Grow with the Pros

Let us know about you to get started.

A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.

Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Ready to speak with a marketing expert?

Call our team @
+1(702)904-4262

Our Pros have your back with award-winning design and marketing,Including proven systems focused on producing the best return on your investment.

702 Pros is veteran-led design by Justin Young—Air Force Veteran and Digital Marketing Las Vegas, NV Authority.

2021Winner
Best Web Design Agency in the United States
702 Pros Landscape Logo Vector - with url and grow with digital catchphrase
Google Partners
Meta Business Partners
Inc 5000

FAQs

There are definitely benefits associate with hiring a local website hosting provider over a large hosting provider like Godaddy. One, you have a clear company
There are definitely benefits associate with hiring a local website hosting provider over a large hosting provider like Godaddy. One, you have a clear company
Why – in a world of website builder tools would someone possibly hire a professional web designer to do a website for them? Short
Hiring a web designer can be a tough decision for any business to make. It can be even more of a challenge working with
702 Pros was created in 2015 and registered as a business in Las Vegas, NV in early 2016.
Our web design services include service business web design, e-commerce web design, artist portfolio web design, photography portfolio web design, restaurant website design, entertainment

Meet Our Team

I’m Justin Young, the Founder and CEO of 702 Pros. Let’s build something amazing, challenge our minds with creative and insightful development.

Justin Y.

Founder and CEO

Hi All! I oversee complete operations at 702 Pros. I’m passionate and dedicated to helping continue innovation and growth of local businesses.

Ashley M.

Chief Operations Officer

Kyla E.

Client Relations

My name is Johann Olivares, I am a Web Developer for 702 Pros and I build and design awesome Web Applications with my web dev team and aim to get better each day. Sidenote – I am a huge Dragon Ball Fan.

Johann O.

Web Developer
Kyla Sloan | Kyla Estes | Client Management | Reception | Sales
Advertising with Us
Kyla SloanAdvertising Specialist
Our team has the digital and traditional marketing skills to get you in front of customers looking for your product or service.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Add Your Business To the 702 Pros' Directory
Please add some general information about your business.
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

2022 Sale

Get 20% off!

All Web Design Packages
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Days
Hours
Minutes
Seconds
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Justin Young - Founder and CEO of 702 Pros | Web Design Las Vegas | Las Vegas Marketing Agency | best web design company in las vegas | Digital Marketing Agency | Web Design Agency | Top Web Design Agency
Schedule a Free Digital Strategy CallOur team is ready to grow your business!