Why Blogs are Important to Fashion’s Digital Marketing and Branding

Updated October 27, 2021

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Why Blogs are Important to Fashion's Digital Marketing and Branding

Whether you are just starting your fashion blog or are a seasoned blogger, chances are you have some form of a blog that should be eye catching to grab your audiences attention. With thousands of blogs that have to do with fashion, you want to make sure you stand out from the competition. So having the right web designer to help develop eye catching blogs and keeping your blog updated is key to standing out from the other fashion bloggers in the industry.

Powerful Business and Marketing Tool

A blog is used by businesses to improve customer relationships and is described as a powerful marketing and communication tool that is simple to use and maintain. Fashion brands view known and popular bloggers as the new journalists and influencers of the industry. Many fashion brands will do collaborations or partnerships with fashion bloggers, where they are paid to post and write about a certain item, helping to give that brand publicity and advertising for them. Blogging also allows you to share information about your business and it’s services, along with sharing your opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company all while making your business more credible.

Effective blogging is an essential part of an overall digital marketing strategy. It drives traffic to your website, generates new leads for your business and gives you increased insight into your customer base.

1) Blogging can maintain your marketing strategy and structure your relevant content

Promoting your services or product is not easy in a competitive world. That’s when a blog comes in handy. It helps you with the representation of your business, keeps the audience interested all while promoting your brand (or in some cases other brands). The most important part of a blog is the quality of your posts.

2) A blog can attract new clients

Posting relevant content frequently is very useful to increase the traffic to your website and to your services with the help of SEO strategies like keywords, titles and meta descriptions. Blog posts become a powerful tool to gain visibility to your brand. With every new blog post, it adds a new page to your website. This helps with SEO because it’s giving Google and other search engines a reason to re-crawl your site and also helps to find new content to index.

3) A blog can help promote the formation of a community around your site

Blogging is a good way to spread the word about your services and business and also help create and maintain those long-lasting bonds and relationships.

4) Blogging can build your reputation in the fashion industry by becoming an authority figure

Blogging helps you get and maintain a good reputation. It is essential to share your insights with your audience. Make sure you provide helpful and accurate content, making you more trustworthy with your followers and clients.

5) Blogging can help you advertise

Studies have shown that 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” tactic.

Most fashion bloggers do some form of email marketing. Where you go to their site and they have a pop up where you subscribe to their weekly or monthly newsletter. This way  you are able to stay up with the “now”, so you know what’s happening and when it’s happening. For example, most fashion bloggers talk about one of the biggest sales of the year, letting you know the count down, what to buy and why; this is known as the Nordstrom Anniversary Sale. Like I said, most of your fashion bloggers will be posting about the sale weeks in advance, which in return, is upping the revenue for Nordstrom (very smart move).

Blogs make you the Authority

To sum everything up, fashion bloggers are important for the fashion industry because of their micro-celebrity status and the influence they have on their followers. Bloggers have this ability to convert their followers into buyers, therefore giving publicity and advertisement to whichever designer they are wearing that day.

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Kyla Sloan
Author: Kyla Sloan

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