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Why Blogs are Important to Fashion’s Digital Marketing and Branding

Updated May 10, 2022
Why Blogs are Important to Fashion's Digital Marketing and Branding

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Whether you are just starting your fashion blog or are a seasoned blogger, you have some form of a blog that should be eye-catching to grab your audience’s attention. With thousands of blogs that have to do with fashion, you want to make sure you stand out from the competition. So having the right web designer to help develop eye-catching blogs and keeping your blog updated is key to standing out from the other fashion bloggers in the industry.

Robust Business and Marketing Tool

A blog is used by businesses to improve customer relationships and is described as a powerful marketing and communication tool that is simple to use and maintain. Fashion brands view known and popular bloggers as the new journalists and influencers of the industry. Many fashion brands will do collaborations or partnerships with fashion bloggers. They are paid to post and write about a specific item, helping to give that brand publicity and advertising for them. Blogging also allows you to share information about your business and its services and share your opinions and thoughts on specific topics. Blogging is a great way to create a personality for your company while making your business more credible.

Effective blogging is an essential part of an overall digital marketing strategy. It drives traffic to your website, generates new leads for your business, and gives you increased insight into your customer base.

1) Blogging can maintain your marketing strategy and structure your relevant content

Promoting your services or product is not easy in a competitive world. That’s when a blog comes in handy. It helps you with the representation of your business and keeps the audience interested, all while promoting your brand (or, in some cases, other brands). The most important part of a blog is the quality of your posts.

2) A blog can attract new clients

Posting relevant content frequently is very useful to increase the traffic to your website and your services with the help of SEO strategies like keywords, titles, and meta descriptions. Blog posts become a powerful tool to gain visibility for your brand. Every new blog post adds a new page to your website. This helps with SEO because it gives Google and other search engines a reason to re-crawl your site and also helps to find new content to index.

3) A blog can help promote the formation of a community around your site

Blogging is an excellent way to spread the word about your services and business and help create and maintain those long-lasting bonds and relationships.

4) Blogging can build your reputation in the fashion industry by becoming an authority figure

Blogging helps you get and maintain a good reputation. It is essential to share your insights with your audience. Ensure you provide helpful and accurate content, making you more trustworthy with your followers and clients.

5) Blogging can help you advertise

Studies have shown that 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” tactic.

Most fashion bloggers do some form of email marketing. When you go to their site, they have a pop-up where you subscribe to their weekly or monthly newsletter. This way, you can stay up with the “now” so you know what’s happening and when. For example, most fashion bloggers talk about one of the year’s most significant sales, letting you see the count down, what to buy, and why; this is known as the Nordstrom Anniversary Sale. As I said, most of your fashion bloggers will be posting about the sale weeks in advance, which is upping the revenue for Nordstrom (a genius move).

Blogs make you the Authority.

To sum everything up, fashion bloggers are essential for the fashion industry because of their micro-celebrity status and their influence on their followers. Bloggers can convert their followers into buyers, therefore giving publicity and advertisement to whichever designer they are wearing that day.

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About the Author

Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

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