What is Business NAP? And How Can It Help My Ranking on Google?

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What is Business NAP? And How Can It Help My Ranking on Google?

What is Business NAP Listing, anyway?

Business NAP Information is a rather simple concept but play a major role in your local SEO ranking (ie. Google, Bing, Yahoo). Your N.A.P. information is comprised of your organization’s name, address and phone number. This information is typically listed somewhere on your website (i.e. your contact page) and on other sites such as Yelp or Merchant Circle.

Get FREE NAP HTML Markup Code

NAP Markup Code FREE – Schema – Schema.org – What is Business NAP? How It Helps Ranking on Google

Local SEO Value of Business NAP

With Google’s more recent emphasis on serving more localized results to searchers, having your N.A.P. information up-to-date and consistent across multiple platforms is key to harnessing its power for local SEO. Each of these N.A.P. listings, whether on your site or another external site, is called a “citation”. Google and other search engines look at these citations to ensure that it’s your legitimate business location and, ultimately, building trust around your business. The more listings you have with the exact same information (i.e. no variations like “St.” versus “Street”), the more trustworthy you’ll appear to Google. Then when someone is performing a geo-targeted search, Google utilizes this information to produce the most relevant, localized results.

Where to Place Business NAP Information

First of all, you’ll want to make sure that Google can “read” your N.A.P. information (a.k.a. it’s crawlable). This means you’ll want to make sure that this information is actual text, not an image with text on it because Google cannot “read” or see images like we do as users.

The placement and look of your N.A.P. information doesn’t have to be fancy. A simple blurb of your name, address and location somewhere on your website (I’d recommend your contact page and/or footer) is sufficient. You can also place this information in your code if you’re using a platform like WordPress, for example, in your footer.php file.

In order to build trust with search engines and boost your local rankings, you’ll also want to get this information on other sites such as online directories and local area sites. The more respected the site (.gov, .edu, etc.), the more SEO juice or points you get with Google. These sites could include the following:

Video Transcription

0:00hey guys just 702 pros dot com here in this video and show you local business
0:12owners how to add any AP your website you may be asking yourself what is in AP
0:18Berlin AP is name address and phone number of your business like Google
0:24being in Yahoo are looking at these in AP’s on every page of your website and
0:32they’re gonna rain those pages for certain terms that correlate with that
0:36type of business I’m on the front page of my website and I’m gonna go down to
0:41the bottom and show you the footer where I have my in AP information ok so this
0:46is what it looks like this is what I’m talking about this little looks like to
0:50a visitor to the website so has the name of the business description right here
0:58address and then phone number at the bottom you’re not just gonna write it in
1:02like this we’re gonna do it with HTML but it’s gonna be schema markup and
1:08schema is like the hub for data structured information that search
1:12engines use to tell like they’re crawling robots what that information is
1:19so I’m gonna get all this boils down to full disclosure to Google what your
1:26business is about because at the end of the day
1:29search engines like Google wanna give their customers the best results
1:34possible and how they do that is a lot of this structured data so I created a a
1:40test page and I took that the NAPF information
1:45the markup HTML for it and I put on this page here and we’re just gonna go over
1:49real quick and don’t worry if you’re just blown away by this nearly ok I be
1:55able to do this I’m gonna have a link to my add to a blog post I wrote for this
1:59and you can just copy this code on your site and you’re good to go
2:05and dyspnea plug in your information course let’s ask over this real quick
2:10this first item is the so-called itemscope so when when a Google bios of
2:17your site when they see this item scope it directly goes to the end dennis is
2:21local business knows that is the daddy you’re talking about the structured data
2:27so then everything inside this item scope is pertaining to a local business
2:33the second item is so item props the properties of the items scope case of
2:42that item property and the property is a name and then the name is 702 pros so
2:50that’s the name of the business and then this next item is a description of the
2:54business and here’s some description information so the next item is item
2:59property is address and then this is a like a sub itemscope because this is the
3:06postal address this is your gonna have properties underneath this postal
3:11address so the postal address and then the first property that is street
3:17address and then you have address locality which is the city and then
3:24postal code and address region which is Nevada and then the last item is
3:30telephone number so we have that in their copy this code put in your
3:33information put in the foot of your website and then it’ll take a few weeks
3:38but Google will start to find this information and you will start to raise
3:43in the local business results
3:47local search results had a blog post ready for you guys if you thought this
3:52video was insightful information out of it if you thought it was helpful for you
3:59please press the white bun leave a comment if you have any questions and if
4:04you want to see some more videos on local marketing local SEO regular SEO
4:11web design and graphic design videos please subscribe to my channel ok thanks
4:17for watching and I’ll see you next time

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702 Pros: Web Design

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We are 702 Pros, a veteran owned, local Las Vegas web design company. We specialize in web design Las Vegas, WordPress development, SEO, internet marketing, and graphic design services. We design mobile friendly websites, digital marketing plans and graphic art that not only look great, but more importantly CONVERT. Converting website visitors, and graphic and digital marketing recipients to customers. Then, we help you maintain that relationship with email marketing, pr campaigns, and personal recommendations.

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Web Design / WordPress Development | Mobile Friendly Website Design Las Vegas | SEO
Written by: Joe Recht
Date Published: 01/20/2018
Best web design company I worked with so far by far. Justin was extremely accommodating still offering free advice even after the site was up with any questions I had. Very highly recommended.
5 / 5 stars
5 star review for 702 Pros: Web Design and SEO
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Written by: Beverly and Bear
Date Published: 09/12/2017
We hired 702 Pros to redo our website, logo, business cards, brochures, vinyls for our fleet vehicles, and to start a new internet marketing plan for us. We met with Justin; he was very knowledgeable while walking us through the entire process. The final result far exceeded our expectation. Justin was great during the entire project. He answered any questions we had fast and delivered work even faster. The project was ultimately completed ahead of schedule. Now we're working on our new marketing strategy!
5 / 5 stars
5 star review for 702 Pros: Web Design and SEO
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Written by: Caryn Citron
Date Published: 05/28/2017
So impressed. Justin not only did a great job on the website, but he was so understanding when I kept texting him to switch that or change this. The result the website looks great!! Thank you.
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Written by: Crystal Brown
Date Published: 02/20/2017
Very professional business! The images were great, exactly how I envisioned it to be. Justin's a good listener and extremely kind. He's also a Christian, which for me was a bonus considering how nervous I was. I also plan on using Justin's services again in the near future for my website. His work is awesome!! I recommend his services to EVERYONE!!! :)
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Written by: Ibrahim Coskuner
Date Published: 02/05/2017
Justin helped me a lot with my website. From designing to SEO work he was very patience and helpful. I strongly suggest his work.
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Written by: Skull Pals
Date Published: 01/15/2017
702 Pros did a website design and website development for our company. On the website, they implemented an online store where we can sell our toys. They gave us suggestions throughout the process and used they're expertise to give insight into how the project should turnout. Needless to say, the website came out great, even though we had a limited budget. We are using their company for website hosting and any maintenance needs we have. In addition, to social media marketing and search engine optimization. - Thanks again, 702 Pros!
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Written by: Stephanie Ammar
Date Published: 04/15/2016
Justin has been fantastic on communication and timing. I am extremely happy I moved forward with his company. Now I have a fully functional site that looks great too!
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Written by: Alice Hans
Date Published: 02/25/2016
We had a logo created for our startup business and it turned out perfect. Got our logo the very next day and was able to receive pictures of his process so we could make adjustments easily and quickly along the way. Very pleased!
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Written by: Green Planet Landscaping
Date Published: 01/12/2016
702 Pros (Justin) did my website and logo. And I loved the results! The site looks great the logo looks awesome and it reflects my business image. After he finished with the website, Justin began to help me with internet marketing, social media, business directories and SEO. He helped me get my facebook user engagement up, set up my Google Maps and optimized all my web pages. Since he started, I have had jumps across the board on the web. Plus, now I'm on the first page of Google for keywords I want to be found for!
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Written by: Laurie Holman
Date Published: 12/09/2015
We are so happy with Justin's services. He has been a godsend and a tremendous help as we are new to all of this technology!!! He always goes above and beyond. We are looking forward to a long working relationship with him. And have all the faith that he can meet all of our needs. Outstanding customer service !!
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Written by: Jillian Baker
Date Published: 12/04/2015
So we needed a website and heard wordpress was a good solution for small businesses. We also wanted it to look professional, so we called around to a few places online. And then found these guys. I spoke to Justin, he was wonderful to work with and gave us a free web design mockup that showed us how the website would look. None of the other companies would do that before we paid them. After the site was done, Justin went over the ins and outs of WordPress with us and answered all of our questions I will recommend them to anyone looking for an affordable local Web designer in Las Vegas.
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Written by: Jillian Baker
Date Published: 12/04/2015
So we needed a website and heard wordpress was a good solution for small businesses. We also wanted it to look professional, so we called around to a few places online. And then found these guys. I spoke to Justin, he was wonderful to work with and gave us a free web design mockup that showed us how the website would look. None of the other companies would do that unless we paid them. After the site was done, Justin went over the ins and outs of WordPress with us and answered all of our questions. I will recommend them to anyone looking for an affordable local Web designer in Las Vegas.
5 / 5 stars
5 star review for 702 Pros: Web Design and SEO
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Written by: Ibrahim Coskuner
Date Published: 12/04/2015
Justin build a landing page for my business. I am extremely satisfied with his work. He has competitive pricing, timely delivery and flexible. I did find him through yelp and very satisfied. Thank you again Justin.
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Written by: Jessie Kenyon
Date Published: 11/25/2015
WOW!!! I really want to think these guys. I'm just blown away by the service I received from 702 Pros. The owner - Justin is awesome!! and treats his customers like family. He designed a wordpress website for me and setup me up to succeed in an age where, frankly, you need a website. And not just any website, but a really good one - That shows off your business in the right way. Thanks guys!
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Written by: Workergram Employment
Date Published: 11/19/2015
We hired 702 Pros: Web Design to handle our Wordpress development. They setup an ecommerce system for customers to hire laborers on our site. Our company has just started up in Las Vegas and we are off to a great start with our website! They are now helping is with SEO and web marketing services. Thanks guys, great work!
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Written by: Daniel P.
Date Published: 10/13/2015
Call This company to get some information on designing a child theme for Wordpress and we I spoke with them they could have easily said yeah we can design you one. But instead they told me that most theme come with a child theme and he walked me through what I needed to do to get everything back and going. This Company's customer service in top notch and I wasn't a customer. Thanks guys.
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Written by: Sandy Chin
Date Published: 05/22/2015
I had Discover Local Pros (Justin) do a website for my small business and what a great job! He went above and beyond with his expertise in helping us get up and running our ecommerce site. He is very knowledgeable and is always there when you have a question or need some help! LUV YA!.
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