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What is brand perception? Learn these 7 Steps to Improve Brand Perception

Updated January 10, 2023
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What is brand perception? Learn these 7 Steps to Improve Brand Perception:

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What is brand perception? Learn these 7 Steps to Improve Brand Perception: The market you are operating is determined by how consumers feel about it. Your products and services may be superior, but how consumers perceive your brand will influence their decision to do business with your company or another competitor.

It is important to get a good idea of your brand’s reputation and see if it matches your ideal image. This is where brand perception plays a significant role.

Customers’ perception of your brand is based on their thoughts and feelings.

Here is a quick overview of what we will be discussing:

  • What’s brand perception?
  • Brand perception
  • The 4 Best Ways to Measure Brand Perception
  • 7 Steps to Improve Brand Perception

What is brand perception? Learn these 7 Steps to Improve Brand Perception: What is brand perception?

Customers perceive your brand based on their experiences, beliefs, and emotions. It is what the customers perceive your brand, not what it stands for.

What is brand perception? Learn these 7 Steps to Improve Brand Perception: This is crucial to building personal relationships with customers and winning customer loyalty. Consumers should always think about their emotional connection when choosing between similar products.

Promoting customer loyalty can help you increase your business’s success. This results in an increase in 65% positive online brand mentions and 87% good word-of-mouth recommendations.

Apple is an example. The iPhone is so highly valued that proud iPhone owners feel a sense if accomplishment after owning it. This prompts them to update every year to the latest iPhone.

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Brand perception: Key elements

You must understand how your audience feels about your brand to connect with them.

This requires that you consider many factors related to your brand’s image.

These are just a few of the factors that influence how customers perceive your brand.

Visual

People often judge brands based on their appearance. Your visual appearance will directly impact how customers view your business. The colors you choose for your business can profoundly impact how customers perceive it, just as with a website and a logo.

We will help you build a website that stands apart.

702 Pros was instrumental in helping us create a new website that allowed us to be a leader within our industry.

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Personality

Personality is another factor that can impact how people remember your brand. Your brand’s personality can have an impact on how people perceive it.

The words and phrases customers hear and read can influence their perceptions of businesses.

Emotional

What is brand perception? Learn these 7 Steps to Improve Brand Perception: You can win customers’ hearts with the right combination of promotion and exceptional service. Your brand image can be enhanced by inspiring your customers with compelling brand storytelling and excellent customer service.

Senses

What is brand perception? Learn these 7 Steps to Improve Brand Perception: You can use audible cues such as sound characteristics and jingles to strike an emotional chord with your target audience. To elicit positive emotions from customers, Disney uses gustatory and olfactory cues.

Four ways to assess the brand perception

These are the top ways to measure brand perception.

  1. Use social media listening
  2. Review online ratings and comments
  3. Conduct brand identity surveys
  4. Leverage brand-focus forums

1. Utilize social media listening

People are open to sharing their opinions online, which is a good thing. It is essential to monitor how people interact with your brand on social media platforms such as Facebook and Twitter. LinkedIn and Instagram. Analyzing social data can give you insight into how effective your social media messaging is.

You can use social listening tools to track your brand’s social media activity. It also provides relevant data such as:

  • These are the networks that can help you expand your brand’s reach.
  • Choose the content type most liked by your target audience
  • The positive attention measures your brand’s popularity it gets in real-time.
  • How long each user spends on your brand pages
  • These posts and sponsored content have the highest success rates

Listening to what people say about you online will help you respond quickly and grow your social following.

2. Online reviews and ratings are available

What is brand perception? Learn these 7 Steps to Improve Brand Perception: Review sites allow you to take any item at face value. Poor brand image means you must do more to grow and improve your brand.

You can gain valuable insights by regularly examining ratings and online reviews. This will help you identify what is wrong with your website and how to improve it.

What is brand perception? Learn these 7 Steps to Improve Brand Perception: It’s not enough to read and monitor reviews. You must also respond effectively to them, keeping your message in mind.

Every interaction with customer service can be a huge opportunity to improve your company’s image. However, it is important not to sound defensive.

What is brand perception? Learn these 7 Steps to Improve Brand Perception: As we’ve already mentioned, it is a huge benefit to provide excellent customer service and respond quickly to customers. Modern consumers speak out about their feelings and thoughts.

3. Do brand image surveys

Marketing Research Surveys can be used to gather demographic information from customers and provide impressions about your brand. But where should you begin?

Here’s a list of people to contact first:

  • Long-term customers: How do they think about your brand now, and how has it changed over time? What is their perception of your brand?
  • Recently lost customers:Try to figure out why they left to make amends. What is it going to take to win them back? What is the reason that something they loved at first ended up disappointing them? This knowledge will help you avoid making the same mistakes again.
  • Find out the reasons customers decided to choose your brand over others.
  • View the clients of your competitor: To understand your position in their eyes better, learn how your target audience views competing for brands.

Surveys on brand perception are quick and easy to complete. This allows satisfied consumers to give feedback using closed-ended and open-ended questions easily.

4. Forums that focus on brand awareness and leverage your brand

What is brand perception? Learn these 7 Steps to Improve Brand Perception: Although this method is somewhat outdated, it works. You can gather brand-focus groups online or in person to get the opinions of people familiar with your brand.

You can get a feel for how customers feel and learn from their feedback what works and what doesn’t.

Online brand forums are more valuable when there is more to it. Online forums allow you to create a community for consumers and use the data you collect to identify market gaps, develop product ideas, and strengthen brand loyalty.

702 Pros makes it easy to grow your social media presence.

What is brand perception? Learn these 7 Steps to Improve Brand Perception: 702 Pros makes it easy to grow your social media channels without stress! They’re knowledgeable and can adapt to your company’s needs!

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7 Steps to Improve Brand Perception

These seven simple steps will help you improve the perception of your company by addressing the question, “What is brand perception?”

  1. Find your ideal market
  2. Customer support is a priority
  3. Make sure your branding efforts are consistent
  4. Share original and valuable content
  5. Hosting social media giveaways and comps
  6. Hire influencers in marketing
  7. Share testimonials and customer reviews

1. Identify your ideal market

What is brand perception? Learn these 7 Steps to Improve Brand Perception: Targeting a specific market segment to better promote your products and services through a well-thought-out communication strategy is best.

Targeting customers likely to be interested in your products or services will allow you to focus your advertising efforts on areas that will make an impact and generate high returns. There may be an increase in customers returning to your site.

2. Customer support is a must.

Personal customer service is one of the best ways to build customer loyalty and enhance brand perception.

Talking with customers in a friendly, personal way can help you better meet their needs and build a positive image for your company.

This is a great way to build deeper and more meaningful relationships with your clients.

3. Coherence is key to your branding efforts

What is brand perception? Learn these 7 Steps to Improve Brand Perception: Consistency in brand positioning leads to a positive reputation with consumers. This clarifies your offerings, and gives you credibility in front of your target audience.

It is essential to maintain brand consistency to win your target audience’s trust and loyalty.

The color scheme of your logo can be used as a guideline for creating consistent brand experiences across all marketing materials, online and offline.

This will allow you to create a strong brand identity that makes you stand out.

4. Create original and valuable content

What is brand perception? Learn these 7 Steps to Improve Brand Perception: You can inform consumers about your business’s benefits and the quality of the products and services it provides by sharing information with them.

Content Marketing is a great strategy to reach more customers and establish the brand image you want.

5. Organise social media giveaways or competitions

They are ideal for lead generation and marketing efforts because of the sheer volume of people who use different social media sites.

It’s a great way for users to be excited about your brand. This can encourage them to tag their friends and to share your profile with other followers who may be interested in what your brand has to offer.

Your consumers will promote your content by liking, sharing and discussing it on social media.

6. Influencer marketing is a great idea

Partnerships with influencers that reflect your brand’s values can help you build a positive brand image. Recognizing your product with well-known people can also help boost its visibility.

When they’re looking for a product or service to purchase, people trust the recommendations of celebrities and influential people more than anything else.

7. Testimonials and customer reviews can be shared

Positive reviews from previous buyers are a great way of building trust in your products and services. Your customers will feel more comfortable knowing that your products and services have been tested and proven to work.

What is brand perception? Learn these 7 Steps to Improve Brand Perception: This helps them make a simpler buying decision. You can obtain testimonials written or recorded from satisfied customers.

It is always best to share them on all channels your intended audience can see.

702 Pros can elevate your brand.

What is brand perception? Learn these 7 Steps to Improve Brand Perception: Do you need help with brand perception? 702 Pros offers digital marketing services to help you spread the word and build deeper customer relationships.

Our team includes more than 129 marketers who are experienced in making a lasting impressions and converting potential buyers.

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