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Improve Web Design: 8 Website Improvement Ideas

Updated October 17, 2022

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More than half of U.S. businesses — 71% of businesses— use web design to make their brand stand apart from other competitors. This number speaks volumes about the importance and beauty of a well-designed web design.

Not only is this important, but 38% of site visitors won’t engage with websites that aren’t attractive. A beautiful website can actually increase sales. Your brand, customer loyalty, sales, and the website design are all important. If your website design is not appealing to you, you should redesign it.

7 Website Improvement Ideas to Enhance Your Brand Online

You can improve the look and performance of your website by creating a plan.

Before you do anything else, create a website enhancement plan. This will give you a roadmap for how to improve your web design. These seven website improvement tips will help you make a website improvement plan. 702 Pros, an award-winning web designing agency, can help you if you need guidance.

 

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1. If you don’t already have one, consult your style guide or create one.

When it comes to web design, a style guide is an important piece. To ensure consistency across platforms, your style guide will contain essential information about the design aesthetics of all marketing materials.

Your guide helps to build brand trust and brand awareness.

Style guides should contain:

  • Color scheme
  • How to use a company logo
  • Stick to 2 primary fonts
  • How to use images in site pages
  • How and images can be used on web pages
  • Button layouts
  • Layouts for form fields
  • Page layouts
  • More

Your style guide can be a great resource if you are unhappy with the site’s aesthetics. You can use the style guide to help you if your website has colors that aren’t consistent with your brand or uses too many fonts ( illegible fonts ), and uses inconsistent fonts.

Action item Update the colors on your website to conform to your style guidelines. Make sure you use only one or two fonts in order to keep your site clean and organized.

web design agency can help you if your site does not use a CMS theme. This allows you to easily change colors and fonts.

These small changes may not make web design better, but they are a great start.

 

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2. Check the functionality

Many buttons, forms, or internal links are likely to be found on your website. These elements may appear to be fine from the outside, but have you ever tested them?

89% users shop at a competitor after experiencing a bad user experience. It’s important that your website elements work properly in order to make users feel comfortable and have a pleasant visit.

You should still make time to test your forms, and use programs such as DeadLinkChecker.com to find broken links.

3. Your navigation bar can be organized and simplified

Your navigation bar makes it easy for users to navigate your website. It gives visitors a map of your site’s most important pages and makes it easy to find what they are looking for. If your navigation bar is too complex or cluttered, it can overwhelm visitors rather than help them.

You can simplify your navigation bar to only include the most relevant umbrella categories on your page. If you are a landscaping company, for example, you might include tabs such as “landscape design”, “landscaping services,” or “garden center,” or “gallery,” in your navigation bar.

You can also add other pages to the navigation bar by hovering over each broad category. You don’t have to list every product or service on your navigation bar. It’s just meant to help users find the right page based on their search terms.

4. White space is a good idea

Whitespace is essential to improve web design. Many businesses believe that it is necessary to stuff information in every corner of a webpage. However, this is not effective. Users may feel overwhelmed or overwhelmed if there isn’t enough white space on your website pages. They might even leave your page.

 

Need help with your Law Website SEO Strategy? Schedule a free strategy session with the 702 Pros team.

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White space allows your website elements to breathe and won’t overpower visitors with information or design. Quip, a toothbrush brand, makes use of white space to create a sense of space and freedom on their website.

5. Speed up your website

Web design is more than just aesthetics. You must take into consideration all aspects of your website. Optimizing pages on your website for speed can improve the user experience and make your site more appealing to visitors. Your site will be more likely to rank high in search results if Google recognizes that your site provides a great user experience.

 

These website improvements can help improve the page speed of your website:

  • Reduce your images
  • Condense GIFs
  • Avoid large, bulky animations
  • Get rid of all the junk in your code

These are just some of the ways you can improve your website’s speed. You can find help with implementing these techniques at 702 Pros’s page optimization services or give us a shout at (702-904-4262).

6. Mobile-friendly sites are a must

Mobile-friendliness has never been more important, especially since 74% are more inclined to return to a site with a mobile version. Your website will be mobile-friendly so that all users, regardless of their device, have the same great experience. Because mobile shoppers will be staying on your website, this makes your brand more trusted and increases sales.

 

Need help with your Law Website SEO Strategy? Schedule a free strategy session with the 702 Pros team.

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7. Make sure you use proper headings, and subheadings when writing.

A website’s success depends on its content. But did you know that the proper formatting and indentation of your content can make it more attractive?

It’s easier for users to consume your content if you take the time to properly format it.

Design is important, even though content-heavy pages tend to be more about the subject. You should ensure that your content is formatted correctly so it matches the design and organization of the rest.

8. Use graphics sparingly.

It’s important to strike a balance between using too many graphics and not enough. You should ensure that your written content is not too long. To prevent it from looking like a wall of text, use different multimedia to break up the content. You could use images, graphics or videos.

 

Need help with your Law Website SEO Strategy? Schedule a free strategy session with the 702 Pros team.

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Keep in mind that graphics are there to enhance your content and support it. They should not be overwhelming. A page with 500 words should have at least one graphic. You should have 3 to 5 graphics on a page with more than 2500 words.

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About the Author

Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

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