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How Trademarks Affect Your SEO

Updated July 14, 2023
~ minute read
trademark, seo, search engine opimization, google

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Introduction: What is a trademark and what does it do?

Trademarks are symbols, words, or simply a combination of letters that identifies the source of goods or services. The symbol is used to distinguish between similar products from different sources and is often used to ensure that consumers are not confused about the product they are buying. Trademarks can also be registered with the United States Patent and Trademark Office to protect exclusive rights associated with certain phrases, words, and symbols.

How Trademark Law Allows a Business to Protect Their Brand

With a registered trademark, you can protect your brand from competitors. There is no limit on what you can trademark as long as it relates to the business and has a unique form. This includes words such as “apple” or “HP.” You can trademark your logo, website domain, slogan, or other similar identifiers. A trademark is a word, symbol, or slogan that identifies a particular company or product. There are two types of trademarks: common law and registered trademarks. With a common law trademark, you can protect your brand from competitors by using it in commerce before someone else does. With registered trademarks, you can protect your brand and prevent others from using your design as well as file lawsuits against someone to stop them from doing so.

Specific Ways in Which Trademarks Can Affect SEO

How trademarks affect seo
How trademarks affect seo

Trademarks are the symbols, words, and sometimes designs that identify a particular company or service. To help ensure their brand recognition, companies hire trademark attorneys to ensure that their trademarks are being properly protected. In order to maintain their website’s top ranking on search engine result pages, companies can also use trademarks as keywords in their articles and content to ensure that all of their work gets noticed by the search engines. The main thing to remember about trademarks is that they are generally not considered search engine marketing ranking factors. Standards for search engine optimization include avoiding terms that are too similar to trademarks, using descriptive names, and using brands that match those of their industry.

What can I do if my Trademarked Symbol or Logo is Not Ranking Well?

There are a lot of effective and little-known SEO tricks that can help you rank better. One such trick is adding a trademark symbol to your website. This prevents Google from indexing your site’s content as duplicate content, which can cause problems for your rankings. However, if the site has a trademark symbol, you should also consider using a copyright symbol. Websites that have a trademark symbol and a copyright symbol are not allowed to be indexed by Google. A trademark is a word or phrase that identifies the source of a good, service, or idea. This usually includes logos and designs, as well as words that become widely recognized and established brands. Copyright protection is granted to people who create original work such as pictures, music, videos, text, or software under specific conditions. In the United States, copyright can last for the lifetime of the author plus 70 years. Copyright and trademark symbols are used to indicate that something is protected under the law.


Search Engine Optimization, or SEO, has become a necessity for companies to show up in the search engine rankings. Trademark protection is important because it can protect the company’s brand and allow them to sue other websites that are using their trademark without permission. . The trademark will also make it easier to name your company in press releases and other official correspondence, which will help boost your visibility, and your ranking. 

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