Brand Visual Identity Did You Know Color Schemes Play a Big Role In Visual Brand Identity?

702 Pros has been helping our clients super-charge their business brand development & marketing efforts with services like, Brand Visual Identity.

Don’t believe me? There have been countless of studies and articles that prove what each color is able to accomplish when utilized correctly. For example, the color red is used to stimulate excitement, love and can even stimulate anger. The color yellow is used to stimulate happiness and joy and is usually a supporting/complimentary color to yellow. Its negative connotation is related to deceit.


Now, think of McDonalds color’s when it comes to a happy meal, how would a child react to seeing that when driving past one? What would happen if the child were to not get that? These are all parts that play a big role in the brands visual identity.

There are many ways to solidify your brands identity, this is just one way to leave an impact. Your visual identity captures how you want your brand to be perceived, depending on what elements you’d like to utilize you can also ultimately control the perception of your brand and the type of impression you’d like your brand to make.