The Complete Guide to SEO Keyword Research and How it Could Help With Your Website Rankings

Updated July 18, 2023
~ minute read
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Introduction: What is SEO Keyword Research, Why Do You Need It, And How To Get Started

Keyword research is the process of finding the keywords that are relevant and popular for a given search term. It is important to identify keywords that are relevant to what your business offers as this will direct your content creation to provide a valuable experience for readers as well as increase your visibility on search engines. It is a simple process that takes time. The first step in keyword research is to identify the keywords that are relevant, popular, and offer value to your potential audience. This can be done through a variety of different methods: word searches online and offline, spelling words in context with your business’s offerings and competitors’ offerings, identifying what nouns are being used the most (e.g. mobile phones), etc… The key is to find the keywords that are relevant to you as well as your competition’s products and services. 

Keyword Research as a Foundation for Building Your Online Presence

Search engine optimization can be an extensive process and is often difficult for beginners. Doing keyword research will help you figure out what search terms people are using to find information on your site, and therefore which keywords you should be targeting when optimizing your page. Keyword research is likely the least understood aspect of SEO. The first part of any SEO campaign is keyword research. This includes researching the SEO competition, understanding which search terms best describe the topic of your site, and determining what kind of content to create for those search terms. You should always start with a list of keywords and then make educated guesses about what you can do for those keywords. This will help you figure out organic search traffic opportunities on your site, and which phrases are worth investing in. Consider keywords with low competition, high search volume, or both for the topic of your site. It’s easier to rank in a keyword with low competition and high traffic than it is to rank in a keyword with high competition and low traffic. How high your website ranks is important because you’re less likely to rank for a keyword in terms of organic search if your website doesn’t already show up on the first page of Google results. “Listings with low competition and a high search volume will be easier to rank in because they are more likely to be ranked on page one of Google. With this type of website, you have a much better chance at ranking organically without having to pay for advertising.”

How to Use Keyword Research to Find the Most Relevant Search Phrases & Create Quality Content

Quality content
Quality content

Content marketing is a type of marketing strategy where content such as blogs, videos, etc. are created and published to help increase the visibility of a product or service. Keyword research helps you understand what your customer searches for and how you can use that information to improve your content marketing efforts. Keyword research is a process to find keywords relevant to your product or service. Determine what type of content you will create: blog posts, webinars, podcasts, wikis, and infographics. Analyze the competition for your chosen content by doing keyword research and evaluating their success metrics. Consider how long the content you plan to create should be and its purpose. Set expectations with your audience as to what they can expect from the article and any other content you plan to create. Create titles that are keyword-rich and explain what the piece is about. In your article, use keywords strategically. You can also use a title to give readers a taste of what the article is about. and entice them to continue reading. Set up an editorial calendar with your content marketing plan and a content calendar for the entire website. There are many ways to create search engine optimized content, but keyword research is one of the most important steps.

Conclusion: The Importance of a Successful SEO Strategy & How To Develop a Solid Marketing Plan

A SEO strategy guide needs to be created in order to optimize your website. The SEO plan example that you create should contain the following: 

  1. The Target Market: Identify your target market. What is it that you are trying to sell?
  2. Keyword Research: How will you find websites around the world with your product or service? This can be done through search engines, directories, and even social media tools like Twitter and Facebook. Be specific as possible when inputting keywords on a search engine like Google, Yahoo, or Bing.
  3. SEO Plan Implementation: This includes every detail about how you plan to implement your SEO plan and what your expected results will be.
  4. Action Plan: What type of follow-up steps do you need to take in order to ensure the success of your SEO efforts?
  5. A list of links that are important for SEO, namely backlinks and social media profiles. This list should be updated as often as possible, so you make sure your website is found.
  6. Search Engine Optimization: This section should include what kind of blog posts you will be writing and other SEO tactics you might use, such as diversifying your keywords or choosing the best keywords to target.
  7. SEO Plan Success Checklist: How will you know when the plan has been a success in reaching its goals? You will have to decide what steps you need to take in order to reach your goals, such as expanding your social media presence, improving your site’s ranking, increasing blog views, or using press releases to generate traffic.
  8. Social Media: Who are your key audiences on social media? As well as information about what you can do to engage them and make their experience with your blog better., such as creating content that responds to a specific topic or is conversation-related, reposting content from relevant sources, and using trending hashtags.
  9. Blogging Goal: What is your goal for the blog? Some examples of goals might be attracting more readers, publishing more niche articles, earning greater engagement with your readers, or getting more traffic to your site.

If you utilize this strategy, you can boost your ranking, and therefore your profitability.

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