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Tag: content creation

What Is Sponsored Content? Everything You Need To Know

What Is Sponsored Content? Everything You Need To Know: Look familiar? These phrases indicate sponsored material. These phrases indicate that a brand has spent money to create content

The Top 30 Content Marketing Tools for Your Business in 2022

Although content marketing tools can’t replace human expertise or a well-thought plan, they can simplify content marketing tasks and accelerate results. There are too many

In recent years, social media has become a powerful tool for businesses to reach more people. According to Kepios, there are approximately 4.7 billion social media users worldwide, equating to more than half of the world’s population. For brands, it is essential to leverage this massive market to avoid missing out on countless profit opportunities…. Read More »

Google’s updated Search Quality Rater Guidelines

Google’s new Search Quality Rater Guidelines update contains changes and additions to Your Money or Your Life (YMYL) and E-A-T (Expertise, Authoritativeness and Trustworthiness) that significantly impact page rankings. It is thus necessary to learn what they are and how to incorporate them into new and old content to improve search rankings. While search engine… Read More »

How Building Topical Authority Helps Boost Your Google SEO Rankings

The internet is full of websites that share similar ideas. But when it comes to rankings, search engines like Google tend to value one website’s page over another, even if their pages say the same thing about a certain topic. These rankings are where a website’s topical authority comes into play – and the higher… Read More »

SMS Marketing: How You Should Text Your Customers

One of the best approaches to creating genuine brand connections with your ideal customers is through a proven SMS marketing strategy. Your text message marketing approach needs to be highly engaging, personalized and regulatory compliant. In the discussion below, you’ll learn how an SMS marketing campaign can be an effective marketing solution to reach out… Read More »

How To Use Your Content Marketing Strategy To Improve Customer Retention

Content marketing, as many know, is essential to generating leads and boosting conversions. But it also works to reduce customer churn rate. By incorporating content marketing into your customer retention efforts, you’re helping your bottom line grow. In this article, we’ll answer these questions to guide you through the steps you need to take to… Read More »