Client Revenue$96,120,614

SMS Marketing: How You Should Text Your Customers

Updated November 10, 2022

Recent Posts

Get a Free Digital Marketing Quote!
Want to talk now?
Give us a call at
(702) 904-4262

Powered by OnSago

Content Key

Share this Post :

A proven SMS marketing strategy is one of the best ways to build genuine brand connections with your customers. Your text message marketing strategy must be engaging, personal, and compliant with regulatory requirements. Learn how SMS marketing campaigns can help you reach your customers.

You can reach more people through text message marketing. This will allow you to build relationships with your customers and increase prospects. Mobile marketing offers many advantages, such as open rates, a receptive audience, and scalable promotions.

Why Use SMS Marketing?

Because your target audience is likely to have their phones at all times, text messaging can be a conversational marketing tool that allows you to reach customers directly. An SMS marketing strategy can easily be integrated into any campaign you already have.

You also benefit from an effective mobile marketing strategy in many ways ( Finances online, 2022).

1. Unbeatable Open Rates

Mobile marketing strategies can reach more people by ensuring that 95 percent of text messages are read and opened. Research shows that text messages have an average open rate of 98 percent worldwide ( Tech Jury 2022). Other outreach methods are far less effective. Facebook messages and posts have a 2.5% open rate, while push notifications have 3.10% ( Venturebeat 2022).

2. Preferred Business Communication Channel

One survey found that 90% of consumers prefer SMS as a customer engagement portal (SMS Comparative, 2021). You can use it to send reminders, alerts, and other short forms of business communication. It is also viewed by around 80 percent of users as a quick, easy-to-use, and convenient brand messaging system (ClickSend 2019, 2019).

3. Method of Customer Support Preferred

You can use SMS to increase conversational marketing and communicate effectively with customers. Today, more than half of consumers prefer to receive a text message than a call from customer service representatives. Today’s consumers are more inclined to send and get text messages about customer concerns (SMS Comparison 2021). It is one of the fastest-growing business communication channels. In 2020, more than 48.7 million Americans opted for text messages to be received from companies rather than phone calls.

4. The Best Way to Send Promotions

75 percent of consumers want to be informed about new promotions. 48% prefer to receive text updates about loyalty offers, so it should be a part of every customer engagement strategy.

5. Stellar Response Rates

Only 8 percent of people respond to marketing emails. However, 45 percent reply to SMS marketing messages (SMS Global 2021). It is a powerful conversational marketing tool that can be used to engage customers. It can be used as part of your overall customer relationship strategy. You will gain insights into your customers’ needs, which will allow you to position your products or services as viable options.

6. Better Brand Image

77% of customers have positive perceptions of companies who communicate via SMS. Mobile Marketing Watch, 2016, states that SMS marketing platforms are a good investment to increase customer engagement and build a positive brand image (Mobile Marketing Watch).

Stay Compliant With SMS Advertising Laws

You must ensure that your SMS marketing strategy complies with the SMS advertising laws when creating it. Similar regulatory requirements for mobile message marketing are for email and phone communications. To be compliant, marketers must understand two laws:

1. Telephone Consumer Protection Act (TCPA).

The law protects consumers’ privacy and limits telemarketing calls, text messages, and faxes. It regulates prerecorded and artificial voice messages, as well as auto-dialing systems.

2. CAN-SPAM

Any person or business sending emails to consumers is subject to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM). Consumers can request that businesses cease sending them promotions or other communications. There are also harsh penalties for violating this law.

These tips will help you comply with the laws.

* Only send communications during business hours
Do not send prohibited content: hateful, violent, illicit, or threatening words.
* Give instructions about how to opt-out.
Always inform recipients of text that signing up for programs will result in fees.
* Let customers know how many SMSes they will receive each week and month.
* Please indicate the purpose of your communication.
Get the consent of all consumers.
* Verify the age of consent based on location.

SMS Marketing Best Practices

Your marketing team must design an SMS marketing strategy that complies with the guidelines and regulations. These are some best practices:

Get Permission

As we mentioned, it is necessary to ask customers’ permission before launching any SMS marketing campaign or solution. You can request permission by submitting an online opt-in form to your website or other customer engagement portal. A lead magnet or landing page can be used to get permission from potential clients to receive SMS messages and exchange numbers. Personal information is exchanged for a valuable asset, such as an eBook or guide or a discount offer.

Use the SMS Short Code

SMS marketing platforms like Klaviyo SMS can integrate shortcodes and allow for SMS marketing automation. This is a five- or six-digit code with unique features that allows you to opt-in to SMS marketing messages, vote, and enter promotional offers. You should include a short number to make it easy for customers to opt out of your SMS campaigns. Shortcodes can be obtained from the U.S. Short Code Administration and email marketers.

Use the right keywords to start a conversation.

Simple messages should include keywords customers can use to send you shortcodes. This makes it easier for customers to respond to your offers and encourages client interaction. You can respond to customers instantly using SMS marketing automation technology (e.g., autoresponders).

Get in touch with SMS and Email Marketing Experts.

702 Pros Marketing Agency’s mobile marketing experts can help you create a customized SMS marketing campaign, track its performance, analyze metrics, and increase your return on investment. Expert guidance is also available to help you fine-tune your SMS marketing strategy and integrate it with other effective SMS marketing platforms.

Why Use Klaviyo SMS

Klaviyo SMS allows businesses to connect easily with their customers through a mobile marketing platform. Klaviyo integrations can be used to streamline your marketing systems, create advanced audience segments, receive detailed reporting and analytics, and get high-level support.

Build Customer Trust With An Expert Text Marketing Agency

702 Pros Marketing Agency has been trusted to help businesses create SMS solutions that build customer confidence. Our SMS marketing automation services include Klaviyo integrations, the most recent technological advances in the industry, and we can help you with your business.

Our experts will create custom TCPA-Compliant campaign designs based on your company’s requirements. After carefully reviewing your marketing strategy, we create and deploy SMS and broadcast automation campaigns based on your key performance indicators and customer metrics.

To streamline your text messaging campaigns, we integrate all existing marketing platforms like BigCommerce, WooCommerce, and Shopify. We make SMS delivery easy and stress-free at 702 Pros.

Call us today for more information about how we can make SMS campaigns more compliant and effective.

 

Join our email list for marketing strategies, website tips and ux improvements, and business insights.

About the Author

Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

Leave a Reply

Get a Free Digital Marketing Quote!
Want to talk now?
Give us a call at (702) 904-4262

Powered by OnSago

More Great Posts

Blog

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search. This change in search behavior highlights a larger trend in shifting consumer […]
The post The Social Discovery Survival Guide appeared first on American Marketing Association.

Read More »
Blog

In Data We Trust

Get Your Guide For Establishing Customer Trust Through Privacy 71% of PwC’s “Complexity of Trust” study respondents said they would buy less from a business that lost their trust. Out of that, 73% said they would spend significantly less. Privacy is now a top consideration and focus for organizations. Any business that is data-driven, that […]
The post In Data We Trust appeared first on American Marketing Association.

Read More »
Advertise with us
Join our advertising network to grow your business. Give us a call at (702) 904-4262
Rank #1 on Google with 702 Pros | Sidebar Advertisement | 702 Pros SEO
Sponsored
34.99 WordPress Updates | WordPress Support by 702 Pros
Sponsored
Best Top #1 SMS Marketing: How You Should Text Your Customers Las Vegas, NV | SMS Marketing: How You Should Text Your Customers Agency | Justin Young, US Air Force Veteran and CEO of 702 Pros
Justin Young Signature - 702 Pros

Justin YoungCEO of 702 Pros

I'm Justin Young
Air Force Veteran, Founder and CEO of 702 Pros.

I lead our team to grow our client’s businesses with smart and innovative web design and digital sales systems. I treat every business like it were my own, giving each the attention it deserves. In short, our experts will focus on delivering the best results producing the greatest ROI for your business.

Let’s talk about your business!

VOSB CVE AWARD

Our SMS Marketing: How You Should Text Your Customers Agency will work hard to make sure your business succeeds online

Our SMS Marketing: How You Should Text Your Customers experts are waiting to build your business credibility like never before. Let our Las Vegas NV team help grow your brand with digital marketing & WordPress management solutions, built around producing the highest return on your business investment.

2021Winner
Best Web Design Agency in Las Vegas, NV
2021Winner
Best Digital Marketing Agency in Las Vegas, NV
2021Winner
Best SEO Agency in Las Vegas, NV

Deals on Web Design Pricing in Las Vegas, NV

Hurry our web design deals in Las Vegas, NV will only last for a limited time only. Our team of Las Vegas, NV web designers have the experience and knowledge to get your business off to the best start possible or improve your business presence with SEO Las Vegas, NV, digital marketing Las Vegas, NV, web support and website hosting Las Vegas, NV

20% off Web Design Deal Ends Soon!

Days
Hours
Minutes
Seconds

Grow with the Pros

Let us know about you to get started.

A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.

Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Ready to speak with a marketing expert?

Call our team @
+1(702)904-4262

Our Pros have your back with award-winning design and marketing,Including proven systems focused on producing the best return on your investment.

702 Pros is veteran-led design by Justin Young—Air Force Veteran and Digital Marketing Las Vegas, NV Authority.

2021Winner
Best Web Design Agency in the United States
702 Pros Landscape Logo Vector - with url and grow with digital catchphrase
Google Partners
Meta Business Partners
Inc 5000

FAQs

There are definitely benefits associate with hiring a local website hosting provider over a large hosting provider like Godaddy. One, you have a clear company
There are definitely benefits associate with hiring a local website hosting provider over a large hosting provider like Godaddy. One, you have a clear company
Why – in a world of website builder tools would someone possibly hire a professional web designer to do a website for them? Short
Hiring a web designer can be a tough decision for any business to make. It can be even more of a challenge working with
702 Pros was created in 2015 and registered as a business in Las Vegas, NV in early 2016.
Our web design services include service business web design, e-commerce web design, artist portfolio web design, photography portfolio web design, restaurant website design, entertainment

Meet Our Team

I’m Justin Young, the Founder and CEO of 702 Pros. Let’s build something amazing, challenge our minds with creative and insightful development.

Justin Y.

Founder and CEO

Hi All! I oversee complete operations at 702 Pros. I’m passionate and dedicated to helping continue innovation and growth of local businesses.

Ashley M.

Chief Operations Officer

Kyla E.

Client Relations

My name is Johann Olivares, I am a Web Developer for 702 Pros and I build and design awesome Web Applications with my web dev team and aim to get better each day. Sidenote – I am a huge Dragon Ball Fan.

Johann O.

Web Developer
Kyla Sloan | Kyla Estes | Client Management | Reception | Sales
Advertising with Us
Kyla SloanAdvertising Specialist
Our team has the digital and traditional marketing skills to get you in front of customers looking for your product or service.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Add Your Business To the 702 Pros' Directory
Please add some general information about your business.
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

2022 Sale

Get 20% off!

All Web Design Packages
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Days
Hours
Minutes
Seconds
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Justin Young - Founder and CEO of 702 Pros | Web Design Las Vegas | Las Vegas Marketing Agency | best web design company in las vegas | Digital Marketing Agency | Web Design Agency | Top Web Design Agency
Schedule a Free Digital Strategy CallOur team is ready to grow your business!