6 Types of Visual Formats to Engage Your Website Traffic: We often come across online content that lacks images, videos, and GIFs. The huge chunk of text appears boring and time-consuming to read. However, if there are visuals, you can digest the same content in less time. That is why visuals are considered the core element of digital marketing.
With the right visuals, you can help consumers retain information, enhance engagement, and boost conversion. Most importantly, they accelerate social sharing and serve as a ladder for business exposure.
What’s more, visuals can make technical information easy to comprehend. Visuals are always helpful, whether we want to share some stats or tell the audience about business growth. Almost every other brand incorporates them in a website design to reap all these benefits. At least 56% of all visual formats are made of basic visual components.
6 Types of Visual Formats to Engage Your Website Traffic
Typically, many of us relate visuals only to images. GIFs, videos, infographics, screenshots, and typography are other important types. Understanding the purpose and usefulness of each of them is imperative. Otherwise, business success can become a big question.
Let’s dive deep to learn more about these types:
1. Images
As we discussed above, images are one of the most common visuals. They help develop a human touch and create an emotional bond with consumers.
6 Types of Visual Formats: For instance, rather than describing the look of your makeup service in words, you can use images to display what you offer. Thus, people can distinguish the various types of makeup services available.
Look at the below example of Beautiful One:
The above images clearly help visitors distinguish the bridal makeup services offered by the artist. At a glance, they can get an idea about the offerings, which text alone cannot explain.
6 Types of Visual Formats: Furthermore, considering the quality of the image is essential. The online world is full of information. But people trust information from reliable sources only. Therefore, always use high-resolution pictures to leave a positive impact.
The good thing is that getting real photos is not mandatory, and you can get stock photos at affordable prices. All you need to see is their quality, relevancy, and size. You can use the different picture editing tools available to modify these images. These tools will help you change various aspects of the image, including background, color, text, and size.
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2. Videos
6 Types of Visual Formats: Videos are a great source of delivering messages in an interactive format. Body language, tone of voice, and facial expressions help consumers connect with the brand.
Several types of videos, such as animated and explainer, are popularly used for marketing. Likewise, BTS videos, testimonials, and how-to’s are trending. Some brands also use videos to share their success story. All these types of videos are excellent for engagement.
Videos also help us understand complex information. When we want to purchase something online, most of us prefer a site that has a video demonstration of the item.
For instance, we are buying kitchen equipment that requires assembling. Watching a video will help us clearly understand each step.
And, just like images, editing videos is possible. Even beginners can use tools like Open Shop, Adobe Premiere, Blender, Lumen 5, and others for easy editing.
3. Typography
People never read every line of online content. They always want to jump to the most helpful information. Therefore, they only read headlines and focus on bold words or the lines that look distinctive.
You can use a different font, style, and color to emphasize the essential lines. But, do not use too much variety on a single page. It can make the visitors confused and portray a negative impact.
6 Types of Visual Formats:
Look at the below example of Starbucks:
The famous coffee brand highlights the discount offer in bold text to gain consumer attention.
4. Infographics
We often need to share dry stats, research, and detailed methodologies on our website. But, most of the users find it uninteresting. It is where infographics help us.
6 Types of Visual Formats: We can reveal this data by using flowcharts, bar graphs, pie charts, and images. Colorful graphs, bold fonts, and pictorial representation help users understand this information efficiently.
For instance, we want to share a study. It is about the impact of therapy on women with stress. Our goal is to make the user understand this research. We want to show the research dates and the percentage of women with a positive result.
6 Types of Visual Formats: Users will hardly bother to read this information through text. However, graphs and flowcharts can help them compare the data.
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5. Gifographics
Though infographics are great, some website owners use the latest version, which is gifographics. The key difference between infographics and gifographics is the use of animations. They are trendy and highly impactful in terms of engagement.
If you want to add a dash of humor and use minimal space for delivering information, you can try GIFs. Since people love these funny images, many content marketers prefer using them. However, they are not the right choice for delivering information about a serious matter. (6 Types of Visual Formats)
6. Screenshots
Screenshots are one of the most convenient, affordable, and readily available visuals that you can share in your marketing strategy. They are beneficial if you share a specific method, technique, or hack. You can explain the process in words too, but sharing the screenshot will increase credibility.
Users will get the opportunity to see how you implement the given trick. Since they will know the result through a screenshot, they will have no risk in implementing it. This visual will act as evidence of what you say.
You can also share examples through screenshots as done in this article. The article shares Starbucks’ screenshot to explain the implementation of Typography. Thus, users no longer need to search for a site to understand the use of typography.
Let’s look at another example of Ipolecat.com:
We often need to share dry stats, research, and detailed methodologies on our website. But, most of the users find it uninteresting. It is where infographics help us.
6 Types of Visual Formats: We can reveal this data by using flowcharts, bar graphs, pie charts, and images. Colorful graphs, bold fonts, and pictorial representation help users understand this information efficiently.
For instance, we want to share a study. It is about the impact of therapy on women with stress. Our goal is to make the user understand this research. We want to show the research dates and the percentage of women with a positive result.
Users will hardly bother to read this information through text. However, graphs and flowcharts can help them compare the data.
Wrapping It Up
We all know how an engaging website leads to conversions. Therefore, user engagement is the ultimate objective of website owners. Today, every other brand is using visual content to meet this objective. And the above-mentioned six are the most common visuals that bring engagement.
Choose suitable visual content for your digital marketing strategy. You can also use a combination of these visuals to define your message. (6 Types of Visual Formats)
Though some visuals require time and investment, others are easily accessible, and just a click away. In any case, the benefits are tremendous.
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