Client Revenue$96,120,614

Google’s updated Search Quality Rater Guidelines

Updated November 15, 2022

Recent Posts

Get a Free Digital Marketing Quote!
Want to talk now?
Give us a call at
(702) 904-4262

Powered by OnSago

Content Key

Share this Post :

Google’s updated Search Quality Rater Guidelines include changes and additions in Your Money or Your Life (YMYL), and E-A–T (Expertise Authoritativeness and Trustworthiness), which significantly impact page rankings. To improve search rankings, it is essential to understand what they are and how you can incorporate them into old and new content.

Although search engine optimization (SEO), content specialists, and search engine ranking experts agree that Google E-A-T is essential for search rankings, it’s unclear how much. A reason is that creators cannot answer the question, “What is YMYL Content?” This causes them to have trouble creating a YMYL website and content that meets search engine criteria and user intent.

Google updated its Quality Raters Guidelines on July 28, 2022. The following is a summary of the changes to the Guideline Change Log, Appendix 2.

* A refreshed language that aligns with the new Search Quality Rater Guidelines: An Overview.

* Focused YMYL on topics that require high accuracy to prevent serious harm; created a new table and updated existing examples.

* Added explanations to the Low and Lowest Quality Sections to highlight that E-A-T is a function of the page’s purpose. However, it can happen on any website.

* All devices can use the same Refactored Language

* Modifications throughout (updated photos; removed or updated obsolete examples and concepts; removed user locations when irrelevant, etc. ).

The Google Quality Raters Guidelines have been updated and are excellent. The updated definition of “Your Money or Your Life” (YMYL) provides more clarity for content and SEO internet market services about “what high-quality content” is and what “low-quality content.” It also explains how digital content can harm individuals and society.

This update also explains the importance of Google E-A-T to page quality for YMYL content and the consequences of low-quality content being on trustworthy and authoritative sites.

The Google Search Quality Rater Guidelines are a guide for evaluators. However, they can also be a valuable resource for content and search engine optimization services. They can improve the Google search results that appear on search engine result pages (SERPs) by understanding the most recent Google algorithm update.

What Is A Google Quality Rater?

Google uses an automated system that crawls, indexes, and ranks pages/posts based on search keywords. Google releases an update to its search algorithm from time to time so that search results match user intent. Google still needs people to improve its search engine.

Google has contracted Google Quality Raters to help them evaluate web pages appearing in search results. They are available during a planned Google algorithm update. Google could generate hundreds of search results for such cases in two sets, one with the most recent Google algorithm update and the other with the planned changes.

They would also rate the results using a scale described in the Google Quality Raters Guidelines. They would consider the following criteria.

* Musts Met (NM).
* Page Quality (PQ).

The Google SERP ranking for websites they rate is not affected by their ratings. Their work is the basis for an update to Google’s search algorithm to improve its search results.

What Google Updated In The July 2022 Search Quality Raters Guidelines

These are the most critical updates Google made to address these questions:

* How do I use YMYL content to create?
* What is the importance of Google E-A–T for page quality?
* What’s low-quality content?
What makes high-quality content?

1. YMYL (Your Life or Your Money)

Google used to break down YMYL topics in previous versions of its Search Quality Raters Guidelines.

* Current events and news
* Law, government, and civics
* Financing
* Shop
* Safety and health
* People groups
* Others

Google removed these categories in the July 2022 update. Google now defines a YMYL page or site based on its potential to cause harm.

The Quality Rater Guidelines have been updated to define YMYL as a potential cause of harm. These topics could impact the “health, financial stability or safety of individuals or the welfare and well-being of the society.”

Google also identified the potential dangers of these topics:

* A person who has viewed or used the content directly.
* Other persons affected by the person who viewed the content.
* People or groups affected or influenced by the actions of people who viewed the content.

Next, Google defined YMYL topics to be:

Dangerous or harmful, including self-harm, criminal acts, and violent extremism.
* Causes harm if it’s inaccurate or not trustworthy.

The Google Quality Raters Guidelines have been updated to instruct raters on determining whether a topic is considered YMYL. They must consider the potential harm it could cause.

* Safety and health
* Financial security
* Society
* Others

Google has also updated to say that a page that is hypothetically harmful about a topic other than YMYL will not be considered harmful. To be considered YMYL content, it must not have the potential to harm or affect well-being.

Google added a new table on page 12 of its Search Quality Raters Guidelines to help you determine whether a topic is Your Money or Your Life.

2. Google E-A–T (Expertise Authoritativeness, Trustworthiness, and Expertise)

Google values websites that show authority, trustworthiness, and expertise. These factors can include the website, creator, and content.

Google has added informational [main content] on topics related to YMYL to the updated Search Quality Raters Guidelines. Section 6.1 defines E-A-T.

Google stated that E-A-T is required for pages depending on their purpose and topic. E-A-T is essential if a page is YMYL because of the possible harm it could cause. Even if a YMYL website has a good reputation, search quality ratings must still rate a webpage as low-quality content if there is a risk of harm.

For SEO internet marketing services and content writers to understand the updated definition of E-A-T, they must ensure that their content is not potentially harmful to be considered high-quality content for Google SERP rankings. However, this would depend on many other factors.

3. Lowest Quality Pages

A new section in section 7.0 on Lowest Quality Pages was added to the July 2022 Search Quality Raters Guidelines. This section states that pages created by an authoritative, expert, or official content creator can also be harmful. Search quality raters should give these pages the lowest quality rating.

Before considering any other Page Quality attributes, Google instructs search quality raters to carefully evaluate pages from government websites and academic institutions.

These are summaries of all the types of Lowest Pages found on pages 43-44.

Source: Google

Incorporate YMYL And E-A-T Guidelines To Boost SERP Rankings

To keep optimizing pages and posts for Google SERP rankings, individuals, businesses, and other organizations that provide content and SEO services should always be aware of the most recent Google algorithm update.

The latest Search Quality Raters Guidelines update provides essential cues for improving Google search results. It is important to focus not only on on-site, offsite, and technical SEO strategies but also on meeting search user intent through providing content that conforms to page quality rating guidelines.

Google has done a great job making it easy to understand the YMYL and E-A-T ratings. They also included new tables and references.

Still confused? Call us at (702-904-4262) for more information about creating high-quality content that search-quality rating raters will consider quality content. Our experts can help you understand how to incorporate the best SEO practices and the latest concepts in content creation to build expertise, authority, and trustworthiness for your website.

 

Join our email list for marketing strategies, website tips and ux improvements, and business insights.

About the Author

Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

Leave a Reply

Get a Free Digital Marketing Quote!
Want to talk now?
Give us a call at (702) 904-4262

Powered by OnSago

More Great Posts

Advertise with us
Join our advertising network to grow your business. Give us a call at (702) 904-4262
Rank #1 on Google with 702 Pros | Sidebar Advertisement | 702 Pros SEO
Sponsored
34.99 WordPress Updates | WordPress Support by 702 Pros
Sponsored
Best Top #1 Google's updated Search Quality Rater Guidelines Las Vegas, NV | Google's updated Search Quality Rater Guidelines Agency | Justin Young, US Air Force Veteran and CEO of 702 Pros
Justin Young Signature - 702 Pros

Justin YoungCEO of 702 Pros

I'm Justin Young
Air Force Veteran, Founder and CEO of 702 Pros.

I lead our team to grow our client’s businesses with smart and innovative web design and digital sales systems. I treat every business like it were my own, giving each the attention it deserves. In short, our experts will focus on delivering the best results producing the greatest ROI for your business.

Let’s talk about your business!

VOSB CVE AWARD

Our Google's updated Search Quality Rater Guidelines Agency will work hard to make sure your business succeeds online

Our Google's updated Search Quality Rater Guidelines experts are waiting to build your business credibility like never before. Let our Las Vegas NV team help grow your brand with digital marketing & WordPress management solutions, built around producing the highest return on your business investment.

2021Winner
Best Web Design Agency in Las Vegas, NV
2021Winner
Best Digital Marketing Agency in Las Vegas, NV
2021Winner
Best SEO Agency in Las Vegas, NV

Deals on Web Design Pricing in Las Vegas, NV

Hurry our web design deals in Las Vegas, NV will only last for a limited time only. Our team of Las Vegas, NV web designers have the experience and knowledge to get your business off to the best start possible or improve your business presence with SEO Las Vegas, NV, digital marketing Las Vegas, NV, web support and website hosting Las Vegas, NV

20% off Web Design Deal Ends Soon!

Days
Hours
Minutes
Seconds

Grow with the Pros

Let us know about you to get started.

A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.

Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Ready to speak with a marketing expert?

Call our team @
+1(702)904-4262

Our Pros have your back with award-winning design and marketing,Including proven systems focused on producing the best return on your investment.

702 Pros is veteran-led design by Justin Young—Air Force Veteran and Digital Marketing Las Vegas, NV Authority.

2021Winner
Best Web Design Agency in the United States
702 Pros Landscape Logo Vector - with url and grow with digital catchphrase
Google Partners
Meta Business Partners
Inc 5000

FAQs

There are definitely benefits associate with hiring a local website hosting provider over a large hosting provider like Godaddy. One, you have a clear company
There are definitely benefits associate with hiring a local website hosting provider over a large hosting provider like Godaddy. One, you have a clear company
Why – in a world of website builder tools would someone possibly hire a professional web designer to do a website for them? Short
Hiring a web designer can be a tough decision for any business to make. It can be even more of a challenge working with
702 Pros was created in 2015 and registered as a business in Las Vegas, NV in early 2016.
Our web design services include service business web design, e-commerce web design, artist portfolio web design, photography portfolio web design, restaurant website design, entertainment

Meet Our Team

I’m Justin Young, the Founder and CEO of 702 Pros. Let’s build something amazing, challenge our minds with creative and insightful development.

Justin Y.

Founder and CEO

Hi All! I oversee complete operations at 702 Pros. I’m passionate and dedicated to helping continue innovation and growth of local businesses.

Ashley M.

Chief Operations Officer

Kyla E.

Client Relations

My name is Johann Olivares, I am a Web Developer for 702 Pros and I build and design awesome Web Applications with my web dev team and aim to get better each day. Sidenote – I am a huge Dragon Ball Fan.

Johann O.

Web Developer
Kyla Sloan | Kyla Estes | Client Management | Reception | Sales
Advertising with Us
Kyla SloanAdvertising Specialist
Our team has the digital and traditional marketing skills to get you in front of customers looking for your product or service.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Add Your Business To the 702 Pros' Directory
Please add some general information about your business.
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

2022 Sale

Get 20% off!

All Web Design Packages
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Days
Hours
Minutes
Seconds
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Justin Young - Founder and CEO of 702 Pros | Web Design Las Vegas | Las Vegas Marketing Agency | best web design company in las vegas | Digital Marketing Agency | Web Design Agency | Top Web Design Agency
Schedule a Free Digital Strategy CallOur team is ready to grow your business!