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The Top 30 Content Marketing Tools for Your Business in 2022

Updated July 19, 2023
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Although content marketing tools can’t replace human expertise or a well-thought plan, they can simplify content marketing tasks and accelerate results.

There are too many content marketing tools in the market. There are many tools available to assist with the content-marketing process, from ideation to analysis.

We have compiled a list of proven tools to help you find the correct matches.

These are the top tools to help you with your content marketing strategy.

This post is for you because you are committed to improving your marketing efforts and expanding your company. To keep you on track, subscribe to our newsletter to receive best practices and insights to help you succeed in your marketing efforts.

Marketing tools for topic research

Below are some of our top topic research tools:

  • 702Keywords
  • Google Trends
  • MonsterInsights
  • Ceralytics
  • BuzzSumo

1. 702Keywords

702Keywords allows you to learn more about search terms that your ideal customers use to find products and services similar to yours online.

This content marketing tool can create and refine high-value keywords that you want to include in your content to maximize pay-per-click (PPC) campaign performance.

2. Google Trends

Google Trends allows you to analyze data and see which search terms are most popular on Google.

This tool will inform you about the most searched keywords in different geographies, languages, periods, and can help you stay on top of all the latest developments in your area. To help you choose the best priority, you can also evaluate the popularity of different target keywords.

3. MonsterInsights

MonsterInsights, one of the most popular Google Analytics plugins WordPress is available. This add-on allows you to monitor the success and expand on topics that are popular with your audience.

Data can be viewed such as the most searched keywords, most clicked external hyperlinks, and the most successful affiliate link.

4. Ceralytics

Ceralytics, a content intelligence platform, helps you identify content topics that have the greatest potential to bring in customers. It features sales funnel research, SEO, and market intelligence. It is also cloud-based, making it more secure and easy to manage.

5. BuzzSumo

BuzzSumo offers a content analysis tool that shows you the most shared articles and videos. It also displays infographics across all of the major social media platforms related to your industry. You can use this information to create ideas for social media.

702Keywords is our proprietary keyword research tool that helps you identify high-quality keywords to use in content and PPC campaigns. Find Top Keywords to Get a Free Arrow right

Tools for content writing

Tools for content writing
Tools for content writing

These are the top content marketing tools available to writers:

  • 702 Pros Readability Check
  • Grammarly
  • Copyscape
  • CoSchedule Headline Analyzer
  • Hemingway Editor

6. 702 Pros Readability Test

The 702 Pros tool allows you to quickly and easily check the readability of your content. It assesses your work and gives you a grade based upon the most widely used readability metrics, such as the Flesch Kincaid or Gunning Fog tests.

This software has the best customization options to evaluate formulas’ readability. You can either enter your content or test a whole page. Or you can choose only to analyze certain elements. Add a link on your content page to compile your results.

7. Grammarly

Grammarly is a great content-writing tool for creating error-free content. This fantastic tool allows you to see and correct errors in your writing. It will check your content for spelling, punctuation and grammar mistakes. It provides information about the article’s length, average reading time, vocabulary usage, and readability grades.

8. Copyscape

Copyscape is a great tool to determine if your writing has been plagiarized. It will analyze your work and find online material that shares similarities. This will help make your piece unique and give you the opportunity to reap the benefits of it.

9. CoSchedule Headline Analyzer

The CoSchedule Headline Analyzer gives feedback that can help you create attention-grabbing headlines to encourage people to read your content. It analyzes headlines by evaluating word type, balance, emotive, power and word usage, character length, and character length.

10. Hemingway Editor

Hemingway Editor can be a useful tool to improve your content’s readability and clarity. It highlights excessively long, complicated, or difficult-to-understand sentences so you can work on making them simpler. It emphasizes passive voice and suggests simpler alternatives to complicated words and sentences.

Tools for content optimization

Optimizing your content
Optimizing your content

We recommend these top-quality content optimization tools:

  • 702 Pros SEO Tester
  • SEO Writing Assistance
  • Surfer SEO
  • PageOptimizer Pro
  • SEO PowerSuite

11. 702 Pros SEO Checker

The 702 ProsX SEO Checker can help you find areas of your website that need improvement. It’s a free tool that will assist with optimizing for search engines such as Google and Bing.

Each page will be analyzed by the crawler and given a score. This score is based on many factors that affect SEO. These scores will give you specific recommendations about how to improve your site’s SEO in areas like page titles and headers.

12. Assistance with SEO writing for SEMRush

SEMrush SEO writing assistant helps you to analyze SEO content and improve readability. It also verifies originality and keeps your voice consistent. This tool is ideal for editing, reviewing and fine-tuning material based on the most rated posts in Google’s organic search results.

13. Surfer SEO

Surfer SEO is a content marketing tool that helps you plan and optimize content to increase your search engine rankings as well as traffic. Many of its features can be used to generate keyword ideas and turn them into content that is search engine friendly.

The software also includes a content editor, which provides real-time feedback for writers and monitors the frequency of specific keywords being used.

14. PageOptimizer Pro

PageOptimize Pro simplifies the process of optimizing website content. It analyses your content and gives you feedback to improve it. Additionally, it predicts where it will appear on search engine result pages (SERPs).

15. SEO PowerSuite

SEO PowerSuite allows you to refine your content for on-page SEO. The SEO SpyGlass tool allows you to spy on your competitors and see where they got their backlinks. To find keywords that you can incorporate into your content strategy, you can use the Rank Tracker keyword search tool.

Content planning tools

Content scheduling
Content scheduling

The following content planning tools are top-of-the-line:

  • Trello
  • Evernote
  • StoryChief
  • MarketMuse
  • Google Docs

16. Trello

Trello is a powerful content marketing tool that provides a complete calendar to track content readiness and schedule its release. Trello’s cards, boards, and checklists can be used to organize your day, map out your content strategy, or compile your ideas.

17. Evernote

Evernote’s hourly, monthly, weekly and annual records make it easy for you to track when content has been sent, when new blogs are created and when deadlines have been met. It is also a great alternative for keeping conceptual clarity about social material.

18. StoryChief

StoryChief makes it easy to streamline tasks like assigning, reviewing, revising, and distributing content. You can also promote your blog posts via email marketing and word of mouth promotion through your staff.

19. MarketMuse

MarketMuse allows your content team to organize, compare and contrast rival material to identify content gaps. It also provides potential ranking opportunities. You can also analyze the SEO potential of specific content pieces and get tailored recommendations for improvement.

20. Google Docs

Google Docs has many useful features that you can use to create a great online content calendar. It is intuitive and was designed to encourage teamwork for blog posts. It’s possible to create a spreadsheet that allows your team members to keep track of the different types of content they create, assign responsibilities, schedule release dates, and include relevant keywords.

We have created a virtual file cabinet that contains 35+ marketing PDFs — – just for you.

Check out our Marketing Guides for Free

Tracking tools for content performance

These are the top content marketing tools to track performance.

  • Google Analytics
  • Moz
  • Ahrefs
  • Quintly
  • SimilarWeb

21. Google Analytics

Google Analytics is one of the best content marketing tools to monitor the performance of individual content pieces. It tracks user traffic, on-site visits, conversions and organic search ranking. This content tool allows you to monitor user activity and gain insight into how your target audience interacts.

22. Moz

Moz assesses the effectiveness of your content for SEO. This helps you to see how your content compares with others in your field. It also shows you which keywords are producing the best results. It can be used to track your competitors in the SERPs so that you know where to concentrate your efforts to achieve optimal results.

23. Ahrefs

Ahrefs can help you improve the content of your website and show how it ranks in search engines. It provides information about your domain’s website and crawling URLs. You can also use the content tools to analyze your competitors and research keywords.

24. Quintly

Quintly can help you assess the success of your content promotion efforts. Quintly provides adaptable analytics that help you evaluate the success of your social media marketing efforts. This will allow you to make better decisions about your social media strategy.

25. SimilarWeb

SimilarWeb provides benchmarks and insight on your website’s performance in terms of traffic and user interaction. This data can be used to compare your content to other websites.

Meet 702Marketing

One platform that tracks countless metrics and delivers amazing results.

Please find out more about our proprietary software Arrow right

Content management tools

Content management tools
Content management tools

These are some content management tools that you should check out.

  • WordPress
  • Contentools
  • Google
  • Contentful
  • Sprout Social

26. WordPress

WordPress provides everything you need for launching a website or blog. WordPress is a publishing platform that allows you to upload and track material, track site visitors, and access various plugins that can enhance your online presence.

27. Contentools

Contentools can be used to develop, distribute, and evaluate promotional materials. The app’s built in content editor allows you to create new posts and keep an eye on your SEO ranking.

Some notable capabilities include AI-driven content analytics, auto-publishing of social media posts, teamwork functionality and connectivity via Zapier with a variety of third-party applications such as Evernote, Salesforce and Dropbox.

28. Google

Google offers a variety of resources that will positively impact your content strategy. To explore keywords, Google’s Keyword Planner can be used, Google Analytics shows how each piece of content performs over the time, Google Search console monitors your site’s indexing and Google trends displays how users’ interests change.

29. Contentful

Contentful allows you to manage website content and develop your site using an agile method. You can create and manage multiple content types with this content management tool. Access to templates will allow you to customize your website to meet your company’s needs.

30. Sprout Social

Sprout Social provides content managers with access to various tools for social media optimization, including publishing, analytics and personalized suggestions. You can create workflows, schedule social posts and generate analytics reports highlighting the impact of various postings on your website traffic or audience interaction.

Measure the metrics that impact your bottom line.

Do you want custom reporting tailored to your business? 702 Pros is powered by 702Marketing and creates custom reports based on your company’s most critical metrics.

  • Leads
  • Transactions
  • Calls
  • Revenue\

The best content marketing tools, services, and products make content marketing easy.

Are you ready for content optimization? Our multi-award-winning content marketing team can create, edit and promote SEO-friendly content for your company with our suite of content marketing tools.

702 Pros allows you to create blog posts, videos, and social media content.

View our content market service plans, deliverables and prices. Contact us online for a 702 Pros strategist.

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