How to Create a Brand Identity (A Definitive Guide)

Updated March 23, 2021

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How to create a brand identity | 702 Pros

How to Create a Brand Identity

If you want to learn how to create a brand identity, you’ve come to the right place. Building a strong brand identity is one of the most important parts of a successful business. How customers feel about your company often generates from a well-thought-out brand. This process, however, does not happen quickly. It takes a bit of time and depends heavily on a well-executed brand strategy.

Creating a successful brand takes dedication, and an intelligent team focused on effective brand design and communication execution, as well as a solid plan to deliver your brand message to the public. Although, this may seem like an overwhelming task, at first, once you’ve created a rock star branding team it all becomes a bit easier to understand and your brand message becomes more clear not only to your team but to your customers.

In this article, we’ll cover what a brand identity is and how to effectively create a brand identity that will resonate with your customers.

What is a Brand Identity?

Let’s start by identifying exactly what a brand identity is. Some people may think a brand identity is a logo, or a commercial, or even a social media post style. All of which are correct, but brand identity is much more than just those items on their own, a brand identity encompasses all of these elements and more.

A brand identity is ultimately how your company communicates its product, company culture, and values to the world. It is the determining factor for everything a company does—think of it as the soul of your company.

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Justin Young
Author: Justin Young

Justin is a local marketing expert with over 15 years of experience in creating brand recognition around digital marketing.

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Joseph Maldonado
26 days ago

I need a brand identity setup.

Last edited 26 days ago by Joseph Maldonado
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About Justin Young

Justin is the founder and operator of a number of companies, including 702 Pros. He has been at the forefront, managing the design and strategy of various marketing, SAAS, and business management systems.

His vast knowledge of web technologies and marketing techniques has been recognized by businesses and associates. Remarking on his vision and business savvy decisions. Side note, he also has some pretty sweet dance moves.

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