9 Ways to Optimize for Mobile-Friendly SEO
Mobile search is significantly changing the world of online marketing. Some unique challenges come with SEO on mobile devices. Mobile SEO platforms can help businesses succeed in the mobile market by providing time-saving solutions and an optimized experience for your customers.
Here are 9 ways to optimize your site to be mobile-friendly for SEO:
- Use a responsive layout
Design your site to look great on any screen size, no matter the device.
- Keep content first
Include text in HTML headings and titles to ensure mobile users can read the article you want without scrolling.
- Consider mobile-friendly URLs
Keep your URLs short and clean to ensure they are easy for mobile devices to tap into.
- Include social media links
Add social network icons like these on your site so people can easily share with their friends from their phone’s browser
- Use push notifications
Add a call-to-action button for users to opt-in to your notifications through your website, allowing you to send messages and reminders straight from your site with minimal effort for mobile users.
- Make sure images are properly sized
Ensure that all of your images are mobile-friendly by using a responsive design.
- Use progressive web apps
Add a progressive web app icon to the home screen of your phone, which will load faster than a regular website and make it easy for users to access all of your site’s content from their phones.
- Understand device capabilities
Ensure that you are optimizing for mobile devices with no touch inputs, like iPhones or Androids, with their soft keyboards, but also have code in place supports more advanced features such as Near Field Communications (NFC) and scanning QR codes.
- Make sure your site is easy to find
Ensure that you are using SEO-friendly terms in your site’s titles, descriptions, URLs, and keywords to rank high for relevant searches across mobile devices.
How to Optimize Your Site for a Better Ranking in Google
Websites that rank well in search engines are considered high quality by their users. It’s not enough to just write something and publish it, you need to make sure your content is optimized for SEO. Content quality score is a scale from 0-100% that tells you how potential your content will be for search engine rankings.
The website content quality score is based on the following five factors: Content length, Page load time, Domain name authority (DA), Trustworthiness, User Experience (UX)
These tools can help identify keyword density, on-page optimization, and other factors determining how well your content will rank.
- SERP Checker
This tool lets you view multiple keywords, search terms, and phrases simultaneously. It also breaks down trends such as average monthly searches and how many each term has in common.
- Keyword Research Tools
You can use these tools to find popular search terms, long-tail keywords, top 1%, or niche; they allow you to research key individual words or groups of related words.
- Webmaster Tool
These tools provide insight into the traffic, domain authority, and other metrics that can identify the quality of a website.
- Search Metrics & Tracking Tools
These programs allow you to track your keywords or search terms over time to see how they affect your site’s ranking in search engines like Google and Bing.
- Keyword Snatcher
This tool allows you to find keywords used on your site with specific long-tail variations while identifying terms your competition uses for their content and how many searches are made per month for each term.
This is a paid option that allows you to track keywords and search terms on your competitor’s websites.
This tool allows you to find popular content from high-volume websites, including news articles and blog posts, to identify topics for content creation easily.
This is a paid option that lets you research the number of visitors specific keyword phrases bring in over timeThe RankTank WordPress Plugin (free) can be used for keyword research and optimizing your blog.
5 Tips on Improving Your Mobile Conversion Rates & Building an Audience Via Social Media
Social media marketing is a popular tactic for many businesses. With social media posts projected to grow exponentially in the next few years, marketers must find strategies that yield the best results.
Here are 5 tips to improve your mobile conversion rates:
- Do Your Primary Homepage Work for You
As with all marketing, you should focus on your conversion rate. From there, you can determine the best and most appropriate ways to deploy your social media marketing tactics. Because mobile users spend less time on your site’s homepage, focus on creating a landing page that drives engagement.
- Highlight Your CTA and Keep It Clean
The more prominent the button is, the more likely people will click it. Keep your CTAs simple and straight to the point; don’t try to overwhelm them with a long list of options.
- Supercharge Your Call-to-Action Button
Create a button encouraging people to share your post via social media or email your friends about it. You can use anything from “Check Out” to “Like Us.” Remember, if you’re going for conversion rate, you should keep the CTA at the top of your list in a prominent position without distracting elements that could distract from the call-to-actions purpose.
- Engage with Users and Create Content That Works
People react when they see something relevant to them and anticipate what might be next: show them only when they’ve made it to the page or give them a glimpse of what’s next. For example, if you sell apparel on your blog, you could share items on sale with your readers.
- Include Visuals and Images in Your Button Design
Choose your favorite designs and artwork to create images that are eye-catching and memorable. You can also use these images to create custom buttons for different posts, like a button for blog posts or one for pages.
5 Tips on Building a Business of Your Own with Google AdWords & Analytics
Google Analytics conversion rates are the number of people who complete a desired action on your website. These conversions can include purchases, leads generated, signups, and more. This statistic is important because it tells you how much money you spend on each conversion. If a certain marketing channel is not performing as well as expected, it may be time to reevaluate your budget for that channel or implement changes to pinpoint where the problem may be coming from.
Here are 5 tips for building your business with Google AdWords:
- Analyze Your Competitors
You should be monitoring your competitors’ performance to set up a comparison of your own. Comparing your marketing results will show you how they’re doing it and where they may have the potential to improve.
- Use Smart Goals
If you’ve never used smart goals before, there are two options available:
- A) Average Impression Share is when their goal is to reach at least one percent of their audience and then grow from there
- B) Enhanced Campaign Quality Score means that Google maximizes conversions for users with high-quality content by keeping them on a website for a longer time, and that typically has higher conversion rates
- Track Conversions
Using remarketing lists, you’ll see which ads are converting the most and where your customers are coming from so you can adjust accordingly.
- Optimize Your Bidding Strategy
You can’t predict exactly how much money your ad will earn, but by optimizing this strategy, you can reduce how much money it’s costing per click.
- Include Social Media Check-Ins
Don’t use these just as an opportunity to advertise your brand but also to highlight how much you’re enjoying the experience.
Start Using a Mobile-Friendly Website Today!
Mobile-friendly websites have come a long way in the last few years. With the advent of mobile apps, more and more people are using their phones to browse the internet. Businesses need to start a mobile-friendly website today. It will help them stay ahead of the competition and provide a better user experience to their customers. A mobile-friendly website is a website that can be accessed from a device with a smaller screen. It has been proven to increase engagement and conversions, which will help businesses to stay ahead of the competition. Companies should reconsider whether the current site design suits their target audience. If it isn’t, it might be time for an overhaul! In our opinion, starting a mobile-first website is key to meeting customers where they are.