Top 10 Las Vegas Digital Marketing Trends for 2023: Brands will have to prepare for a global cost-of-living crisis in 2023 as customers become more selective about which products and services they purchase.
This means that brands need to be more transparent about how they communicate and what their strategies will look like in the next year. Marketers need to be aware of the latest trends so that they can plan for and capitalize on any changes.
Top 10 Las Vegas Digital Marketing Trends for 2023: Intro
Continue reading to discover the top 2023 trends.
- Social media, Influencer Marketing, we examine TikTok, business, and the rise of creators and SuperApps.
- We hear about the importance of video content, how social selling can be conquered, and curated material.
- Content Marketing is set to grow with more creator + brand partnerships and the evergreen need for creating valuable content.
- In 2023 you’ll hear much about Marketing Automation, including the available tools and the highly-anticipated GPT-4.
- Martech will continue to grow, and CRO will also take a lead. The metaverse won’t be disappearing.
1. Social Media Marketing Trends and Influencer Marketing Trends
Top 10 Las Vegas Digital Marketing Trends for 2023: In 2023, there are many interesting trends in social media. It’s a major area of marketing that is set to change, and brands will need to be present and make use of the platforms effectively.
TikTok continues its evolution and dominance
TikTok is a major player in social media marketing. This trend is not expected to change in 2023. TikTok’s 2021 revenue was $4.6 billion, which is a 142 per cent increase over the previous year. The company also has 1.8 billion active users monthly as of The Business of Apps.
TikTok’s success is not limited to creators and consumers. TikTok is working to make the platform more user-friendly for businesses, and improve targeting options for advertising. This will allow brands to be more successful in 2023.
“One thing we expect to see from TikTok next-year is simplicity in business tools. Their ads dashboard is already very user-friendly. I was looking at the new targeting options that they have launched for their ads. They are amazing ,”, says Alison Battisby. She is a social media consultant at Avocado Social.
Social media decentralization to create a “super app”
Twitter ‘s changes have shed light on the vulnerabilities of social media platforms. Customers no longer want to interact with billionaire-led platforms but instead want control over their data and content.
Battisby believes that we are moving towards the need for decentralization in social networks. Mastodon is one of the most exciting platforms we are seeing. It has seen a large number of downloads in the past few weeks. It’s a great tool, because it was built by the masses.
Other apps are being developed, such as BlueSky by Jack Dorsey, Twitter’s former CEO. It is more of an infrastructure than a platform. The company describes it as “a brand new foundation for social networking that gives creators freedom from platforms and developers the freedom to create, and users the ability to choose their experience.”
The “creator economy” will expand and change.
Marketers need to find creators with a voice and a fan base, as brand awareness is increasingly centered on social media.
Brands can find it difficult to create engaging content in a fast-paced world. Content creators are here to help. This doesn’t necessarily mean influential high-ranking people. This could be customers, employees, or subject matter experts in a specific area.
“Since COVID, we’ve seen a new culture in social media that doesn’t focus on how many followers they have, but the content, in this age of what they call’recommended media”. This encourages brands to collaborate with influencers and content makers ,”, says Neal Schafer, author and social media leader.
Creators have an incentive to spend time creating content that brands can benefit from, thanks to the content creator funding on TikTok and YouTube.
“30% of 18- to 24-year-olds, and 40% of 25- to 34-year olds consider themselves content creators.” HubSpot’s 2022 State of Consumer Trends Report
2. Trends in B2B Marketing
Top 10 Las Vegas Digital Marketing Trends for 2023: B2B marketing is often seen as dull, or even less interesting than its B2C counterparts. However, this is not the case. B2B companies need to be innovative in their marketing. Make sure to use all the tools and channels available to make your company stand out.
Top 10 Las Vegas Digital Marketing Trends for 2023: We all know how important it is to have a great video campaign that informs and connects. According to Wyzowl research, video is used by 86 percent of companies as a marketing tool and 92 percent consider it an essential part of their strategy.
According to the same research, video is used by businesses for many reasons. Explainers were the most popular followed closely by presentations and social media videos. YouTube, LinkedIn, and Instagram are the top three channels that companies use.
Video can be a key component of B2B companies’ sales and marketing cycles. This is especially true for LinkedIn, where video has grown in popularity and allows you to influence customers.
“LinkedIn is a platform where users can quickly create user-generated material. It is done with varying levels of skill. Your style and your budget will determine how successful you are. It’s given the platform a personality and made it more easily shareable. (Video) allows you to be a maven, a connector ,”, says Stephen Walsh. He is co-founder of Kineo, Anders Pink.
To get ideas for your video campaigns, check out our blog 9 Ideas for Social Media Video’
Top 10 Las Vegas Digital Marketing Trends for 2023: Social selling can be made easier by empowering teams
Social media can be a powerful way for brands to reach customers. This is especially true for B2B businesses that have long sales cycles and rely heavily on digital channels to provide relevant and useful information.
Top 10 Las Vegas Digital Marketing Trends for 2023: There is a big difference between creating content to push a sales message or using it to connect and engage people. Julie Atherton, social transformation expert and author believes that this is what will bring success to businesses in 2023.
“I think there will be a clear demarcation between businesses that empower and support their teams to use social media effectively in relationship-building and those who see social as another channel to push sales messaging through,” says Atherton. “Some organisations are afraid of giving up control or allowing individuals to express themselves .”
A desire to consume curated content
Top 10 Las Vegas Digital Marketing Trends for 2023: Although companies tend to focus a lot on creating original content for their websites, it is also possible to share curated content.
Relevant content can spark conversations. It will show that your company cares about solving a problem or sharing information, rather than selling.
“It doesn’t matter if you have created the content if you are reaching out with information and insight. Curated content can be a great way to share knowledge and insight and show that you are trustworthy and can provide value. It can be very powerful as a B2B strategy,” Walsh says.
You can share the following types of useful content:
- Industry news
- Research by third parties
- Press releases and announcements
- Interviews (video and blogs).
- Detailled features
3. Content Marketing Trends
According to the Content Marketing Institute, 78% of marketers have a strategy for managing content. However, more than half don’t have a documented strategy to refer to. This is a huge mistake in today’s content-hungry world.
Connect with others by using content
As marketers, we know that content can be used in all stages of the sales funnel to provide solutions and information. Content can do so much more.
You should use content in 2023 to build relationships and communities. Customers will become more interested in brands’ values and ethos, and it will be the companies that foster these connections that succeed.
“Social media and email marketing have their place but for me it’s my communities that drive the majority of my sales. People seek community. They are looking for support and community,” Kate Toon, founder Stay Tooned, says.
“And it is really important that those leaders need to be on the exact same page. People want to feel that they are purchasing from companies with similar values as theirs.
Define and define brand/creator partnerships
Top 10 Las Vegas Digital Marketing Trends for 2023: There is a lot online noise, which means there’s lots of content. There is great content, but not enough is targeted to the right audience or aligned with the right influencers. This is where a strong content creator/brand partnership could be of help.
Many creators are looking to expand and grow in 2023. They are seeking brand partnerships, rather than sponsorships, that fit with their content. This makes posts feel natural and allows companies to offer support and guidance.
Many creators don’t care about money. Other aspects are important too, as Deloitte research shows.
“Brands need to look more to influencers, user-generated content and other sources to help them stand out and cut through the noise. Neal Schaffer says that brands should not speak from their own voices, but rather from the voices of others.
Your content should be balanced to provide value, not just to sell.
Top 10 Las Vegas Digital Marketing Trends for 2023: According to marq’s “Content Effectiveness” report, more than half of marketers have cited a significant increase in content demand in recent years. It’s not about creating more content. It’s about providing value to customers and prospects.
“I believe you need to be your own creator and your own voice. Stephen Walsh says that you can balance your content marketing budget by creating more curated content than most people realize.
It shows that you are connected and aware of trends. Walsh concludes that this sends buyers a positive signal that you are part of a group and it’s not always me, but me, me.
4. Marketing Automation Trends
As companies gather more data, and have to perform more tasks in order to implement effective marketing campaigns offers a way to automate repetitive and routine tasks at scale.
Marketing is shifting to signal-based
Top 10 Las Vegas Digital Marketing Trends for 2023: There will be a shift from technical-based marketing towards anticipation marketing in 2023. This will allow marketers to anticipate customers’ needs and feed it into automation processes.
This new approach will not only improve efficiency but also enable personalization. This is true for platforms such as Google Ads, and it also appears to be the direction Facebook and other social media channels are going.
“Digital marketing has been about collecting data and observing behavior, and now we are looking for signals. Although they may sound similar, they are quite different. “Behaviours reflect our interests, whereas signals tell us what the audience wants,” Cathal Melinn, a PPC and eCommerce specialist, says.
Automation tools are important
Top 10 Las Vegas Digital Marketing Trends for 2023: Gartner predicts that organizations with IT departments that understand customers’ needs will be 20 percent more successful than other organizations in customer experience metrics.
Automation tools will be used to improve customer experience and internal processes. These tools include CRM, social media and advertising, as well as email marketing tools.
“(One trend for 2023) is the increased use of automation tools and personalization at large scale. It is not easy to do this if you don’t have the right data. This could include automating things such as “the next best action” based on customers’ past actions and future plans,” Ken Fitzpatrick (CEO of the Digital Marketing Institute) says.
Artificial Intelligence and GPT-4 launch
GPT-4 (Generative pre-trained Transformer 4) may be a new name, but it is a powerful tool that allows marketers to automate many tasks.
Top 10 Las Vegas Digital Marketing Trends for 2023: OpenAI developed it. It is a text-generation deep neural learning model that is trained from online content. It is used to answer questions, generate code, classify, and converse AI.
It could offer new opportunities for marketers, according to Clark Boyd. “We will be seeing specific business applications (with GPT-4). Startups are getting a lot of funding right now to help them build tools for social media content generation. You could simply enter some information about your brand and the tools would generate 50 ideas for content. Then you can drag and drop the ones that interest you in em>
5. Martech Trends 2023
Marketing technology – martech – Software can be used to create, implement, manage and measure the performance (online and offline) of content, campaigns, and experiences. It is a great way to simplify customer journeys and implement multichannel marketing campaigns.
Martech spending is expected to continue growing
Top 10 Las Vegas Digital Marketing Trends for 2023: According to eMarketer, Martech spending in America will surpass $20 billion by 2022. This is a 15 percent increase year-on-year. Companies are investing in technology to enable them to collect and store data, make decisions and then implement those decisions.
B2B companies make up more than 30% of this spend. This share is expected to increase moderately over the next few years, to $8.5 billion by 2024.
It’s difficult to keep up with the Martech sector. We continue to see that we work with platforms, learn something, then find a gap. Then the next year or six months later, there is a new platform that fills that gap. It’s huge, we know it,” Chris Coomer of Neil Patel Accel.
CRO is no longer about experimentation
Top 10 Las Vegas Digital Marketing Trends for 2023: Every company strives to increase its online conversion rates. This will result in more traffic, sales, and revenue.
Many marketers have tried conversion rates optimization (CRO) and many testing methods. Chris Coomer believes that the era of just watching what happens is over. It’s no longer about trying to get the result.
CRO is viewed as a separate entity. This is how we get to A and B.
“As an agency, we’ll do something, and we’ll get better conversion rates, but what does that mean for the client’s bottom line?” What does this mean for user experience? These questions are forcing us to shift into a larger perspective .”
Metaverse growth slows down, but brands will still play
Top 10 Las Vegas Digital Marketing Trends for 2023: In 2022, the metaverse created a stir and will continue to do so. However, growth has been slower than expected due to falling profits and rising costs.
Alison Battisby believes that brands will begin considering their strategy for the new immersive virtual communication environment in 2023.
It will take years to change people’s behavior and get used to this new offering, but Meta’s dedication towards the metaverse and the way they are working hard towards creating these virtual existences and domains is one of the most telling signs. Although it will take many years for people to adapt to the new offer, there is still plenty of innovation.”
“Nike recently announced they would allow anyone to create their trainers and sell them or use them in the metaverse. Battisby says that next year will see many big brands commit to the metaverse.”
Read To find out more, visit: ‘What Digital Marketing Skills Are You Need for Web 3.0? and The Metaverse?’
2023 Marketing Trends Wrap Up
Top 10 Las Vegas Digital Marketing Trends for 2023: Marketers will find 2023 a challenging and exciting year! Brands need to be mindful of their messaging to reach their audience and align themselves with influencers and creators who share the same values.
These trends show how marketing strategies and technology are constantly evolving.
There is time for you to reflect on which trends are important to you and which ones you can capitalize upon in 2023. Have fun planning!
For more information on 2023 digital marketing trends, watch our webinar.
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