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Tips to Increase Website Traffic

Updated November 10, 2022

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Are you looking for a Los Angeles SEO agency that is up-to-date with current SEO trends and can optimize your website’s traffic? Drive Traffic Media can do just that.

Current SEO

These are the top online marketing trends for this year:

  • Voice search
  • Mobile SEO
  • Long-form content
  • Local SEO
  • User Intent

The 2022 Innovation Trends

Aside from AI technology, the following trends are innovations that we have seen in 2022.

Core Web Vitals

Core Web Vitals’ metrics change over time. The focus in 2022 will be on three elements of user experience: loading performance, interactivity, and visual stability.

It takes to load Largest Contentful Paint (i.e., loading) successfully is 2.5 seconds or less. Users feel that the page they visited is helpful if the LCP is fast.

A First Input Delay (or interactivity) should not exceed 100 milliseconds.

A score of 0.1 is required for a successful Cumulative Layout shift (i.e., visual stability).

Software for Content Optimization

Content optimization software is an excellent tool for increasing organic traffic. Software tools allow you to identify problems in your content and suggest changes to improve your keyword ranking.

Structured Data

Google uses structured data to help understand web content. Think about the times you’ve filled out contact forms when ordering an online product. Your name, address, credit card information, and contact number where required. A model of structured data is when you enter each piece of information in defined fields.

Rich snippets (rich outcomes) are a great way to test structured data. Research has shown that rich snippets are more click-through-friendly. Rich snippets can also be described as enriched search results.

GPT-3-TGPT-3 stands for Generative Pre-Trained Transformer.

This is what artificial intelligence researchers call a language generator. GPT-3 converts natural language into code.

Keyword clustering

Keyword clustering is a technique used by SEO professionals to similar group keywords. This allows for better rankings in search engine results and higher search traffic.

Our experts have compiled the following list of SEO optimization tips for your consideration:

  1. Use Google Search Console
  2. Google Analytics allows you to track the progress of your site’s development.
  3. Install an SEO plugin for WordPress
  4. Create a sitemap
  5. Create a Robots.Txt file
  6. Make your site accessible to crawlers
  7. Mobile-Friendly Sites: Check to Make Sure Your Site Works
  8. Google PageSpeed Insights can be used to verify page loading times. ImageOptim is used for compressing large images without reducing quality.
  9. Check that your site does not have any 404 errors. Google Search Console can detect broken links and help you check this.
  10. Double-check duplicate content. Avoid using the same primary keyword too often.
  11. Look at the Keywords of Your Competitors.
  12. Use Search Intent. Also, consider Search Intent.
  13. Make engaging, actionable content. This can be done by creating a compelling Call to Action (CTA) which grabs the reader’s attention. It is possible to provide simple steps or instructions that readers can follow. Sharing statistics and visuals are also a great way to increase effectiveness.

These are some of the simple tips that any successful Los Angeles SEO company will know how to follow. These strategies will increase your website’s traffic.

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About the Author

Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

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