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The Top Instagram Features for Marketers and Businesses in 2023

Updated January 10, 2023
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The Top Instagram Features for Marketers and Businesses in 2023: This article will show you how to use Instagram to promote your brand. Instagram has come to a long way since its humble beginnings, which allowed only photo content to be posted on pages.

Marketers have endless options with Instagram. Although infinite is impossible, many tools are available to marketers when they use Instagram advertising.

The Top Instagram Features for Marketers and Businesses in 2023 Intro

You can read on to learn about the top Instagram features for marketers that you can use for your next social marketing campaign.

Do you need assistance with your social marketing campaign WebFX can assist with this. To get started, call at 888-256-94448 or email us.

74% people use social media to make a purchase decision.

Instagram ads

The Top Instagram Features for Marketers and Businesses in 2023: Did you know that 50% Instagram users are more likely to be interested in a brand if they have seen an advertisement for it?

Marketers looking to promote their brand should not overlook Instagram ads in any form. The potential for Instagram advertising to attract just a fraction of the estimated 2Billion users that will use the platform by 2023 is incredible.

Instagram ads can be presented to viewers in many different ways, which gives marketers a variety of advertising options. Here are some examples of Instagram ads that can be used to showcase your brand.

Video and image ads

The Top Instagram Features for Marketers and Businesses in 2023: Instagram’s video and image ads are displayed periodically in users’ regular feeds. Images ads are great for brands with compelling visual content, such as photography or illustrations. The CTA button is visible at the bottom. Users can interact with the advertisement by tapping it.

While video ads can be similar to image ads, they offer marketers a lot more flexibility to showcase their dynamic brand.

Shopping ads

The Top Instagram Features for Marketers and Businesses in 2023: Did you know that 45% users use Instagram to shop? This makes Instagram a great platform for marketing.

Instagram Shopping ads contain links that allow users to view products and purchase without leaving the Instagram app. It’s extremely convenient for users, and a great way to get your products in front of an audience that’s eager to click the “Buy Now!” button.

Carousel and collection ads

The Top Instagram Features for Marketers and Businesses in 2023: Carousel ads allow users to swipe through a variety of images. Carousel ads can be used by ecommerce businesses to show off related products that users may want to buy. You can also use carousels for a multi-part story on your brand or services.

A collection ad is a mix of shopping ads and carousel ads. Advertisers can use multiple images to show products for the users to click through.

Collection ads let users purchase items directly from the advertisement, which makes it a great option for ecommerce companies to advertise on Instagram. Clicking on an ad will take users to the Instagram Instant Experience Storefront page, which provides more information about the product as well as options for purchasing.

Instagram Stories

The Top Instagram Features for Marketers and Businesses in 2023: Instagram Stories allow users to post photos and videos that disappear after 24 hours. This feature is arguably the most useful on Instagram for marketers as it allows you post frequently without overloading your audience’s feed.

Stories are located at the top your regular Instagram feed. Your Stories can be liked, commented on, and reshared by your followers, which makes them an excellent tool for marketers who want to increase brand awareness.

Instagram Story features include:

  • Camera filters and effects
  • Interactive stickers & branded filters
  • Sound effects and music from Instagram’s sound library
  • GIFs
  • Regular and animated text

Highlights

The Top Instagram Features for Marketers and Businesses in 2023: Do you have a favorite story series that you’d like to keep, but they don’t disappear after 24 hours? Highlights allows you to keep your favourite Stories visible for your audience right from your profile page.

One Highlight can contain up to 100 stories! You can add as many Highlights as you like to your profile by tapping the “+” icon under your bio . Get creative

Instagram Reels

The Top Instagram Features for Marketers and Businesses in 2023: Reels are Instagram’s TikTok. Instagram Reels have been filmed vertically, just like TikTok’s videos. They are designed to give users endless scrolling and unbroken video content.

Reels can be found in a tab separate from Instagram’s regular content feed. They offer videos up to 90 seconds (unlike TikTok’s impressive 10-minute limit).

Reels features

The Top Instagram Features for Marketers and Businesses in 2023: With many customization options available to make a Reel that is unique and entertaining, marketers have the opportunity to use the Instagram feature to reach a wider audience and increase brand awareness.

Instagram Reels features include:

  • Camera effects
  • Filters and stickers with brand names
  • Voice-to-text/captioning capabilities
  • Green screen background effects
  • Reels Sound Library – Music and sound effects

Create Instagram Reels ads using the Boost feature

Instagram Reels offer advertisers the opportunity to reach more people through the new Boost feature. Your new or existing Reel must to boost it and made it an ad.

  • Keep it under 60 seconds
  • Copyrighted sounds or music are not allowed
  • Camera filters, stickers, and GIFs obtained from third parties are not allowed
  • Film vertically or in full screen, with an aspect ratio of at least 9:16
  • Facebook cannot share this information.

Instagram Live

The Top Instagram Features for Marketers and Businesses in 2023: Instagram Live allows brands to connect with their followers more personally and interactively through live streaming. Instagram Live can be used to host events such as Q&As or live demonstrations and tutorials. You can also use it to collaborate with influencers and brand partners.

Use your Story to remind your followers to watch your next Instagram Live session to build hype and get more people to see it.

Instagram Collabs

The Top Instagram Features for Marketers and Businesses in 2023: Collabs allow you to work with another Instagram user. It’s a great tool for marketers when working with influential people on your influencer campaign or teaming up with other brands on Instagram.

You can create a regular post on your Instagram feed or a Reel together with another Instagram user using Instagram Collabs. Collab posts will include both your Instagram handle and that of your co-creator. The post will be featured on both of your pages.

Instagram Collabs can increase brand visibility and awareness and even bring new followers to your account (not to mention leads!) ).

702 Pros allows you to create a customized Instagram advertising campaign

The Top Instagram Features for Marketers and Businesses in 2023: Are you still convinced?

Instagram has a lot of benefits that marketers want to use to promote their brand to a ready-to-buy audience. Reels and Stories are just a few of the many ad opportunities that Instagram offers. This makes it an excellent investment for marketers.

Invest in 702 Pros Social Media Marketing Services, and you will reap the rewards of platforms such as Instagram and other social media sites!

To get started, give us a call at (702-904-4262) or email us.

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