On-Page SEO Checklist

Updated November 16, 2023
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On-Page SEO Checklist

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On-page seo checklist

On-Page SEO Checklist: Why Should You do This? How Can it Help Your Website Ranking?

In this article, I will cover on-page SEO techniques and provide a checklist for anyone who wants to test their own SEO page.

Why Should you Check Your On-page SEO?

On-page SEO is an important factor search engines use when determining your website page ranking on search engines, like Google, Bing, and Yahoo.

How can it help your website ranking?

Optimizing your on-page SEO is not intended to help your entire site ranking unless you’re working on your main page. However, it most definitely affects the page you are creating, which if done right will gain traffic and traffic will boost your entire website ranking. Long story short, this will help your ranking.

On-Page SEO Checklist

I created this on-page SEO checklist for you to use to analogize and optimize your SEO for each individual page. Use this checklist to determine if your on-page SEO is set up properly and if not use it to fix the problems.

    • Does your page have a focus keyword? (i.e. “on-page SEO checklist” Like I’m using on this post”) When you determine what the page will be about. Establish the main keyword and use it frequently throughout the page (be careful to not go overboard, only use the keyword where it fits in the copy, if you use it too much, search engines will consider your page spam) A good rule of thumb when determining how many times to insert your keyword is 1-5 times per hundred words.


    • The page has a title aka an H1 tag with the main keyword in it: When determining the page title. Just copy the main keyword and paste it, if at all possible to the front of the page title. The title should be at the top of the page.


    • Does the page have a good description in the first paragraph: If you’re not using an SEO program (ie. Yoast for WordPress) then you may want to consider learning how to add a meta description or hire an SEO professional.


    • The keyword appears in the first paragraph of the copy.


    • The keyword is original: You never used it before, specifically on another page.


    • There are at least 300 hundred words, if possible: 300 content-rich words, in relation to the page’s main keyword.


    • Your page has at least 1 image or more preferably.


    • Images have alt and title tags.


    • The keyword used for the page doesn’t contain “stop words” a, on, an, in, the, or, and


    • The page has outbound links (links that go to another site) If your page doesn’t have any, you may want to consider adding them.


    • The keyword appears in the URL for this page: (ie. https://702pros.com/on-page-seo


  • The page has an h2 with the main keyword: Place this at the beginning of the copy of the page. This should be like the main title (h1 tag) but more descriptive. Like a sub-heading. (ie. my h2 title: On-Page SEO Checklist: Why Should You do This? How Can it Help Your Website Ranking?).

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