These are 5 Biggest Consumer Trends in 2023 That You Should Pay Attention To: The year’s end is fast approaching, with 2023 just approaching. This means marketers are preparing for 2020 by setting goals and strategizing. What should you expect in 2023?
We have gained valuable insights from recent industry and consumer data to predict what consumers will be doing in 2023. We’ve identified five consumer trends that will be important for 2023. These trends can be used to help you plan your 2023 marketing strategy.
Do you need help preparing your marketing strategy to match the consumer behavior trends of 2023? 702 Pros’ dedicated team of digital marketing strategists is ready to assist you in the new year. To get started, call (702) 904-4262, or email us.
These are 5 Biggest Consumer Trends in 2023 That You Should Pay Attention To: Five consumer trends you need to know for 2023
Here are five key consumer trends you need to know to inform your 2023 marketing strategies.
1. Customer feedback is important.
If you don’t plan to act on the feedback, what good is asking customers for their opinions? Listening to customers is one of the most important consumer trends in 2023.
Customers want to feel heard. They are the heartbeat and soul of your business. According to a study, 63% of customers believed businesses should listen more to their clients and customers in 2022.
You must ensure that you respond to customers who reach out regarding their experiences with your website, products, services, and other aspects of your business.
These are 5 Biggest Consumer Trends in 2023 That You Should Pay Attention To: Customers want to hear from you so acknowledge them. You can thank your customers for shopping or working with you by reaching out to them and encouraging them to stay a customer. Ask them how they can help you and their future customers if they have a problem with your brand.
2. Your personality should shine through, and you will be more human.
A robot is not something that anyone likes. Customers want to feel that real people back the brands and businesses they buy from. Connecting with your customers will allow you to nurture and cultivate loyal customers.
These are 5 Biggest Consumer Trends in 2023 That You Should Pay Attention To: Let your personality shine in all content you create for your brand. This includes social media posts, emails, and other material that may be used to interact with customers.
You can still be professional and have much fun with your written content. Use casual language whenever possible to convey empathy and humanity.
These are 5 Biggest Consumer Trends in 2023 That You Should Pay Attention To: Customers want to feel that service professionals are understanding and compassionate, especially if the brand offers services. This applies to customer interactions both before and after-sales. A survey found that 37.2% of consumers felt uneasy about the lack of empathy during customer service interactions.
It’s okay for you to be a little looser. Let your customers know that you are human and care about them. Your customers will be more likely to return if you show them some humanity and personality.
3. Support is available 24/7
These are 5 Biggest Consumer Trends in 2023 That You Should Pay Attention To: The key consumer insight in 2023 is to provide quality shopping experiences. Online shoppers can have quality shopping experiences by providing 24/7 customer support.
According to a survey, 92.2% of respondents said they would wait longer for shipping delays if they could trust their supplier with excellent customer service. 45.4% said they would wait for delivery for two weeks if they received exceptional customer service.
We don’t expect you to have a 24/7 human customer service team. That would be exhausting. There are still ways that you can support your website and visitors, even if someone isn’t available.
Chatbots can assist customers (and you) by:
- Providing consistent customer service, 24/7
- Answering FAQs
- Save money
- Collecting feedback from customers
- Providing multilingual support, assisting all customers
4. Don’t cast eCommerce aside
E-commerce sites were the lifeline of many businesses in 2020 when in-person shopping was unsafe. E-commerce is still a big part of the business, but it doesn’t mean you should abandon in-person shopping.
In 2021, retail eCommerce sales were approximately $5.3 trillion. This number is expected to increase to $8.5 trillion by 2026.
E-commerce sites are easy to use, and consumers love them. Consumers can access your brand’s products no matter where they live.
If they don’t have an eCommerce site, marketers will need one. You can then sell your products online. Optimize your website to improve user experience so that consumers continue to have positive shopping experiences with your brand.
5. Provide omnichannel shopping opportunities
These are the 5 Biggest Consumer Trends in 2023 That You Should Pay Attention To: However, eCommerce is not the only option. Consumers are looking for more omnichannel shopping opportunities. Consumers use both online and in-store resources to help them make a decision when making a purchase.
Consider this: How many times have online purchases been made with greater confidence knowing that you can return the item at an in-store location? You make it easier for customers to shop online and more convenient by integrating in-store and online experiences.
An omnichannel shopping experience is essential in a world that values online accessibility but still values quality interactions with businesses.
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702 Pros will help you give consumers what they want by 2023
Many businesses want to provide everything consumers need in 2023. 702 Pros’ digital marketing strategists can help you stand out and make an impact. Together, they will develop and implement a revenue-generating digital marketing strategy to help your business succeed in 2023.