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How Firms can Reduce the Negative Effect of Insider Sales

A new Journal of Marketing study explains two ways to maximize IPO value: talk up your company’s innovation potential in the prospectus and reveal future innovation plans.
The post Increasing IPO Performance by Revealing Innovation Potential and Outlining Future Plans: How Firms Can Mitigate the Negative Effect of Insider Selling appeared first on American Marketing Association.

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search. This change in search behavior highlights a larger trend in shifting consumer […]
The post The Social Discovery Survival Guide appeared first on American Marketing Association.

Affordable housing, diverse job opportunities and efficient transportation are just a few of the highlights of living in Cleveland, Ohio. A quick online search also yields thousands of remote work options in the area, so you don’t have to return to the office if you aren’t ready to transition back yet. But another trend is… Read More »

How Building Topical Authority Helps Boost Your Google SEO Rankings

The internet is full of websites that share similar ideas. But when it comes to rankings, search engines like Google tend to value one website’s page over another, even if their pages say the same thing about a certain topic. These rankings are where a website’s topical authority comes into play – and the higher… Read More »

Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far …..
The post What is customer lifecycle marketing? appeared first on Smart Insights.

Tips to Increase Website Traffic

Looking for a Los Angeles SEO company that is on top of today’s SEO trends and can help your business optimize traffic? Drive Traffic Media can do exactly that.  The Current State of SEO  This year, we have seen the following elements of online marketing trends: Voice search Mobile SEO Long-form content Local SEO User […]
The post Simple Tips to Increase Traffic appeared first on SEO Los Angeles City.

SMS Marketing: How You Should Text Your Customers

One of the best approaches to creating genuine brand connections with your ideal customers is through a proven SMS marketing strategy. Your text message marketing approach needs to be highly engaging, personalized and regulatory compliant. In the discussion below, you’ll learn how an SMS marketing campaign can be an effective marketing solution to reach out… Read More »

Over 100 Influencer Marketing Statistics That You Must Know For 2022

Influencer marketing is a powerful way to help companies grow. It involves collaboration between influencers and brands. Thousands of brands have used this marketing strategy successfully over the past decade and have seen continued growth.

Individuals who are experts in a specific niche and have a large online following are called Influencers. Influencers are trusted experts in their fields and can influence their followers’ purchasing decisions. Brands can increase their reach by leveraging their endorsements or recommendations. First appeared first on 702 Pros.

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