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A large segment of the world’s workforce shifted to remote work following the COVID-19 pandemic. Prior to the global pandemic, only five percent of employees had worked at home, but that figure rose to 20 percent during the new normal (Forbes). Many welcomed this change, and corporations are starting to adopt a hybrid work setup,… Read More »

Sustainable marketing is a great way to promote eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in its …..
The post What is sustainable marketing and how should you use it? appeared first on Smart Insights.

In recent years, social media has become a powerful tool for businesses to reach more people. According to Kepios, there are approximately 4.7 billion social media users worldwide, equating to more than half of the world’s population. For brands, it is essential to leverage this massive market to avoid missing out on countless profit opportunities…. Read More »

How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and …..
The post Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing appeared first on Smart Insights.

Campaign planning tools and templates to win more customers

What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an …..
The post Campaign planning tools and templates to win more customers appeared first on Smart Insights.

Google’s updated Search Quality Rater Guidelines

Google’s new Search Quality Rater Guidelines update contains changes and additions to Your Money or Your Life (YMYL) and E-A-T (Expertise, Authoritativeness and Trustworthiness) that significantly impact page rankings. It is thus necessary to learn what they are and how to incorporate them into new and old content to improve search rankings. While search engine… Read More »

30 Lead Generation strategies 2022 by 702 Pros - lead generated

30 Lead Generation strategies 2022 by 702 Pros

30 Lead Generation strategies 2022 – The process of attracting business leads is called lead generation. It includes lead research, lead management (identification, maintenance), lead distribution/sharing among sales team members, lead analysis, leads nurturing, and lead ranking to determine if a lead has the potential to become a customer. Finally, it involves the conversion of qualified leads to paying customers or clients.

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