The 7 Best Marketo Alternatives for Your Business: Marketing can be a tedious task. Your company has a small number of employees and a limited time each day. It can be difficult to complete all tasks in the time that you need, especially when so many of them are repetitive and mundane.
It doesn’t have be this way. Marketo and other marketing automation tools can ease the burden by taking over many of the mundane tasks, allowing you to focus on more important things. Marketo is an established automation tool. But maybe you prefer something else.
The 7 Best Marketo Alternatives for Your Business: Intro
We’ll be looking at several alternatives to Marketo in this blog post. They all offer the same or better capabilities for automating marketing tasks. We’ll be looking at:
- Oracle Eloqua
For a quick overview, continue reading!
Price: Starting at $12 per User per Month (10 seats including primeNEST clients).
PulseNEST is the first item on this list and one of our favorite automation tools. PulseNEST is a platform for customer relationship management (CRM). It is primarily designed to help you organize and gather information about your customers. However, it also offers a robust project management system, including task management, internal communication, and project delivery deadlines.
The 7 Best Marketo Alternatives for Your Business: PulseNEST, a CRM, offers many other features than automation. PulseNEST allows you to keep track of leads as they progress through the sales funnel. You can also create custom reports using the data you collect about sales metrics of your choice.
PulseNEST offers a free 14-day trial so that you can test it out before you buy it.
Price:Free or $22.50/month for additional features
HubSpot, another great marketing automation platform, is also available. The HubSpot Marketing Hub allows you to automate everything Customer.io does — including email, SMS and other — quickly and easily.
The 7 Best Marketo Alternatives for Your Business: HubSpot is frequently cited as a great platform for all kinds of business. Although it isn’t overly complex, it’s also not too simple. It provides a user-friendly and navigable dashboard that offers many features.
HubSpot may be the right choice for you if you are looking for something more advanced than Customer.io, but still a simple solution.
Price: $25+ per user per month
Salesforce is one of the most popular Marketo alternatives. Salesforce, like PulseNEST, is a CRM. Salesforce’s greatest feature is sales automation. It can automate lead categorization and email marketing.
The 7 Best Marketo Alternatives for Your Business: Salesforce’s CRM capabilities are the main advantage. Salesforce is a great CRM to have. If you need marketing automation tools, then you should also consider purchasing one.
Salesforce offers a huge range of plans. These include the affordable Sales Cloud Essentials plan, to the premium Salesforce Pardot Premium plan for $15,000 per month. This means that you can choose from a wide range of prices to suit almost any budget.
Price:Free or $75+ per Month for additional features
Customer.io is the next option to Marketo. If you are looking for a simple, lightweight marketing automation tool, Customer.io will be your best choice. It doesn’t overwhelm you with a million features, so you don’t feel overwhelmed.
These basics include SMS and push notifications. Each platform can be set up to send messages to users when they do a certain action. This eliminates the need to manually do it each time.
Customer.io is intuitive and highly customizable. Even for new users, the interface is easy to use. After you are comfortable with the interface, you can customize it in many ways.
Prices: Based on a custom quote
Optimizely has been a major player in the marketing industry for many years. Optimizely has a variety of martech options. They handle everything from data analysis to testing. You will be pleased to know that Optimizely also has automation capabilities.
Optimizely excels at email marketing automation. It is similar to the other tools in this list. It can also automate lead scoring, which is the process of quantifying leads’ value to your company.
6. Oracle Eloqua
Price: $6+ per GB per month
While some platforms work well for small businesses, others are best suited for large companies. Oracle is a platform that is designed to look like enterprise resource portals (ERPs). One of the tools offered by Oracle is Eloqua. This tool allows you to automate.
The 7 Best Marketo Alternatives for Your Business: Eloqua is slightly different from many automation tools. Customer.io is a tool that automates marketing such as SMS and emails. Eloqua does some of these tasks, but it focuses more on automating internal, back-end tasks that are related to data collection, and migration. It can automate the transfer of customer data from one location to another.
One of the best things about Oracle is that it’s built using a software-as-a-service (SaaS) model, meaning Oracle can continue to update the platform via the cloud. This means that the tool is always being updated with new functions and features. It won’t become outdated over time.
Price: $129+ per month
Keap is another automation tool that you might consider. This is ideal for medium-sized to large-sized businesses. Keap has the same automation features as the other tools in this list. It automates tasks such:
- Email marketing
- SMS marketing
- Collecting lead data
The 7 Best Marketo Alternatives for Your Business: Keap allows you to perform tasks such as lead scoring. This helps automate data collection and categorizing. You will also be notified when leads take specific actions to help you move them through your sales funnel.
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PulseNest automates your marketing efforts
Any of these tools could be a good alternative to Marketo. However, a CRM is essential to track leads and optimize marketing campaigns. A tool like PulseNest is an excellent choice.
The 7 Best Marketo Alternatives for Your Business: PulseNEST offers some of the most advanced sales automation capabilities. Plus, it has an incredible customer service team that will never leave you hanging. They are available to answer any questions or concerns. You can also pair PulseNEST and digital marketing services offered by 702 Pros.