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Sustainable marketing is a great way to promote eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in its …..
The post What is sustainable marketing and how should you use it? appeared first on Smart Insights.

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November 17, 2022

In recent years, social media has become a powerful tool for businesses to reach more people. According to Kepios, there are approximately 4.7 billion social media users worldwide, equating to more than half of the world’s population. For brands, it is essential to leverage this massive market to avoid missing out on countless profit opportunities…. Read More »

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November 17, 2022

How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and …..
The post Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing appeared first on Smart Insights.

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November 17, 2022

Campaign planning tools and templates to win more customers

What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an …..
The post Campaign planning tools and templates to win more customers appeared first on Smart Insights.

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November 16, 2022

Google’s updated Search Quality Rater Guidelines

Google’s new Search Quality Rater Guidelines update contains changes and additions to Your Money or Your Life (YMYL) and E-A-T (Expertise, Authoritativeness and Trustworthiness) that significantly impact page rankings. It is thus necessary to learn what they are and how to incorporate them into new and old content to improve search rankings. While search engine… Read More »

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November 15, 2022
30 Lead Generation strategies 2022 by 702 Pros - lead generated
Marketing

30 Lead Generation strategies 2022 by 702 Pros

30 Lead Generation strategies 2022 – The process of attracting business leads is called lead generation. It includes lead research, lead management (identification, maintenance), lead distribution/sharing among sales team members, lead analysis, leads nurturing, and lead ranking to determine if a lead has the potential to become a customer. Finally, it involves the conversion of qualified leads to paying customers or clients.

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November 15, 2022
Blog

How Firms can Reduce the Negative Effect of Insider Sales

A new Journal of Marketing study explains two ways to maximize IPO value: talk up your company’s innovation potential in the prospectus and reveal future innovation plans.
The post Increasing IPO Performance by Revealing Innovation Potential and Outlining Future Plans: How Firms Can Mitigate the Negative Effect of Insider Selling appeared first on American Marketing Association.

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November 14, 2022
Blog

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search. This change in search behavior highlights a larger trend in shifting consumer […]
The post The Social Discovery Survival Guide appeared first on American Marketing Association.

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November 14, 2022

Affordable housing, diverse job opportunities and efficient transportation are just a few of the highlights of living in Cleveland, Ohio. A quick online search also yields thousands of remote work options in the area, so you don’t have to return to the office if you aren’t ready to transition back yet. But another trend is… Read More »

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November 11, 2022
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