Digital marketing objectives: How to plan, measure and achieve your marketing goals

Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you’re …..
The post Digital marketing objectives: How to plan, measure and achieve your marketing goals appeared first on Smart Insights.

December 1, 2022

Marketing

7 Revenue Reporting Software Options for Your Company

The post 7 Revenue Reporting Software Options for Your Company appeared first on WebFX.

December 1, 2022

Blog

Do consumers disclose more information about themselves when they interact with technology orally rather than manually?
The post Do We Reveal More or Less About Ourselves When Interacting with Voice Technology? appeared first on American Marketing Association.

November 28, 2022

Marketing

Earned Media vs. Paid Media vs. Earned Media: Which is Better for Your Business?

The post Earned Media vs. Paid Media: Which Is Better for Your Company? appeared first on WebFX.

November 28, 2022

A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently… Research has shown that businesses with plans succeed…
The post How to create a marketing plan appeared first on Smart Insights.

November 25, 2022

The 2020 pandemic forced employees worldwide to work remotely in order to stay safe from the virus. We all had to deal with this instant change in our ways, which was tough for many. Thankfully, the end of the COVID-19 outbreak is on the horizon offering the opportunity to once again connect with our work… Read More »

November 25, 2022

Blog

Do ads that disguise themselves as news articles actually bring in new customers? A new Journal of Marketing Research study finds out.
The post Is Acai Your Next Miracle Weight-Loss Berry? Analyzing the Impact of Deceptive Claims Made by Fake News Ads on Consumers appeared first on American Marketing Association.

November 23, 2022

Blog

Acquisitions Harmful to the Acquired Brand How to reduce the negative effect of acquisitions

Why do consumers have negative reactions to acquired brands? A new Journal of Marketing study investigates.
The post Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect appeared first on American Marketing Association.

November 21, 2022

Web Design

17 UX/UI Trends for 2023 That Will Impress Your Visitors

When creating a website, the best thing to do is to remember our future users. You’re creating the site for them, after all. You must consider

November 21, 2022

Marketing

CRM for Google Workspace that Powers Your Online Marketing

CRM for Google Workspace that Powers Your Online Marketing: Is your company using Google Workspace? You probably use Google Workspace. Workspace includes tools such as Gmail and

November 20, 2022

Marketing

What is ROAS? Everything you need to know about return on ad spend

What is Return on Ad Expend (ROAS)? ROAS (return-on-ad spend) is a measure that measures how much revenue you’ve generated for every dollar spent on

November 19, 2022

A large segment of the world’s workforce shifted to remote work following the COVID-19 pandemic. Prior to the global pandemic, only five percent of employees had worked at home, but that figure rose to 20 percent during the new normal (Forbes). Many welcomed this change, and corporations are starting to adopt a hybrid work setup,… Read More »

November 18, 2022

Digital marketing objectives: How to plan, measure and achieve your marketing goals

7 Revenue Reporting Software Options for Your Company

Earned Media vs. Paid Media vs. Earned Media: Which is Better for Your Business?

Acquisitions Harmful to the Acquired Brand How to reduce the negative effect of acquisitions

17 UX/UI Trends for 2023 That Will Impress Your Visitors

CRM for Google Workspace that Powers Your Online Marketing

What is ROAS? Everything you need to know about return on ad spend

How to Add Content to Your Website | 702 Pros Website Build

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New Startup? In this video, I go over the first steps to take when taking on a startup. Let’s go!

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