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702 pros can help you utilize interactive emails
Content Creation

Strategies for Harnessing Interactive Emails

Every conversion begins with a click, and that’s what an interactive email is all about – clicks. Interactive emails contain functional components that invite users to engage with the content, either by clicking, swiping or simply watching. Such actions can lead users to rate your services, add products to their cart, or take a quiz,… Read More »

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March 15, 2024
Two people at marketing event
Blog

When it comes to marketing events, choosing the right platform is crucial.

Learn how to optimize your events marketing with a recent Forrester study. Key Takeaways from the Study Include:1. Events are now more critical to driving top business goals. Across the organization,events today are crucial to driving revenue, delivering great customer and employeeexperiences, and accelerating digital transformation efforts.2. Companies benefit from optimizing in-person engagement while leveraging […]
The post When it Comes to Marketing Events: It’s all about the Platform! appeared first on American Marketing Association.

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April 14, 2023
It is not always better to ask customers for reviews sooner than later
Blog

When is the Best Time to Ask Customers for Reviews?

A new Journal of Marketing study finds that many companies may want to reevaluate the timing of their review reminders.
The post Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better appeared first on American Marketing Association.

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January 9, 2023
Guidebook: What Is Lead Tracking? by 702 Pros
Marketing

Guidebook: What Is Lead Tracking?

What Is Lead Tracking: Your company’s success is directly affected by your leads. They can influence your revenue, conversions, and organizational longevity. You must monitor your

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December 15, 2022
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