Understanding Accelerated Mobile Pages (AMP) for SEO

Updated July 11, 2023
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Understanding Accelerated Mobile Pages (AMP) for SEO

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What Are Accelerated Mobile Pages & Why Should You Care?

Accelerated Mobile Pages (AMP) is an open-source project created to help improve the speed and performance of mobile web pages. It is designed to reduce page load times, improve SEO rankings, and provide a better user experience for mobile users. AMP has gained traction in recent years as more businesses are looking to optimize their mobile pages for speed and performance. This article will discuss the basics of AMP, its benefits, and why it should be considered when optimizing your website for SEO and mobile page speed optimization.

How AMP Can Help Improve User Experience & SEO Ranking

User experience

AMP can be used to improve user experience and SEO rankings. Using AMP allows websites to load faster on mobile devices, resulting in improved user experience and better SEO ranking. For example, it allows website builders to create fast-loading pages optimized for mobile devices. Additionally, AMPed pages are given higher priority in Google’s search engine rankings, resulting in increased visibility for the website. Furthermore, using AMP also helps reduce page loading times which can result in lower bounce rates and higher conversion rates.

A Step-By-Step Guide to Implementing AMP on Your Website

Accelerated Mobile Pages (AMP) is an excellent way to make your website faster and more user-friendly. Implementing AMP on your website can be daunting for many, but with the right tools and resources, it doesn’t have to be. This guide will provide step-by-step instructions on implementing AMP using an amp website builder or amp code generator on your website. We’ll also provide tutorials and guides to help you understand AMP’s basics and how it works. With this guide, you’ll be able to quickly and easily get your site up and running with AMP in no time. 

Step 1: Find the right amp website builder or amp code generator.

The first step in getting your site up and running with AMP is finding the right amp website builder or amp code generator. Several amps website builders are on the market, each with varying features and prices. While some cost as little as $10 per month, others can be much more expensive (up to $300 per month). You also have different options for paid vs. free amps website builders, such as having other features for a monthly fee or getting them for free but without any support from the company itself. The choice is up to you. Here are the top 5 amps website builders on the market: Jump Start Sites, Wix, Siteground, Unbounce, and Webflow. 

Step 2: Set up your site’s URL structure and amp theme.

To use AMP on your website, it must have an amp theme set up and an amp URL structure. Learn how to create an amp URL structure in our article on how to set up an amp URL structure. You can also use our free AMP theme generator to create your amp theme in minutes. 

Step 3: Add the needed code to your website.

You will need to add the proper code snippet onto each site page that you want to be included in the AMP version.

Configure Your Page’s Metadata for Maximum Reach & Engagement with AMP

Configuring your page’s metadata to maximize reach and engagement with AMP is essential for any business or website. Optimizing your page’s metadata ensures that your content is indexed correctly by search engines like Google and other platforms. Metadata is the information that describes a document or entity. Metadata includes data about its creator, format, size, structure, and more. The most important reason to optimize your page’s metadata is that it ensures that your content is indexed and ranked correctly in search engines like Google. This means that other people will be able to find you more efficiently and also have a better experience when navigating through your content.

Common Mistakes to Avoid When Setting Up an AMP Page & What to Do Instead

Mistake

Setting up an AMP page can be daunting, especially if you’ve never done it before. However, with the proper knowledge and tools, you can ensure that your AMP page is set up correctly and efficiently. This article will discuss some of the most common mistakes people make when setting up an AMP page and what to do instead. We will also cover some tips for optimizing your AMP page for maximum performance. 

Mistake 1: Using the WordPress editor for AMP

This will sound strange, but some people try to use the WordPress editor when creating their AMP page. This is a huge mistake and can lead to a lot of issues. The WordPress editor cannot handle all aspects of an AMP page, so it will not work correctly, resulting in an incomplete or poorly performing page. You should avoid using this option as much as possible. Instead, you should use a custom theme that handles the entire experience and renders precisely how your website would look on a mobile device. 

Mistake 2: Not checking if your website has been added to Google’s Accelerated Mobile Pages project

The first step in setting up an AMP page is ensuring that Google has approved it as an AMP-enabled domain. This means that your website must be on the Google AMP project list. If your website isn’t on the list, you will need to upload a Google Webmaster Tools report for it to get approved by Google. If you have already uploaded this report, there’s just one more step: verifying with Google that there are no errors in the submission. Before starting, checking if your site is an AMP-enabled domain should be done before you even start setting up any content. Once verified, set up your content and publish! 

Mistake 3: Setting up your AMP pages without understanding what you are doing

Setting up an AMP page is simple but can be confusing if you have never done this before. Here’s the step-by-step: 

  1. Create a new AMP HTML document in the directory where your site is hosted 
  2. Set up features of this new document by adding link rel tags to target compatible mobile browsers 
  3. Add linked media (YouTube, Vimeo, or self-hosted) 
  4. Add amp-ready content 
  5. Publish on Google Play Store or Apple App Store

By avoiding these mistakes, you can ensure that your AMP page is set up correctly to perform well and provide visitors with a great user experience.

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