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The Top 3 SEO Tools Used in Link Building

Updated July 11, 2023
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The Top 3 SEO Tools Used in Link Building

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What Is a Link Building Strategy and Why is it Important?

A link-building strategy is a set of techniques that a website uses to increase the number of backlinks and improve the overall SEO of its website. A link-building strategy comprises on-page SEO, off-page SEO, and content marketing. These components are all connected in some way, so they must all be working together. SEO terms on-page and off-page SEO refers to a website’s content. On-page refers to the elements of the website that the website owner can control, while off-page refers to external social media sites, blogs, etc. Many people confuse link building with SEO in general. The importance of link-building strategies comes from the fact that it helps to improve your rankings on search engines like Google and Bing. It also helps to increase traffic and engagement with your site.

Why You Need an SEO Toolbox Plus a Link-Building Strategy


SEO is an important marketing channel for any business. It is important to have a comprehensive and effective SEO strategy in place to achieve success. Link building is a part of SEO that helps you get links to your website from other websites. However, link building doesn’t have to be complicated or time-consuming, as there are tools that make it easy and quick for you. The SEO market is competitive, and there are many ways to get links to your website. This can be done by building links yourself, asking for links from influencers, or participating in link-exchange programs. 

The most popular link-building techniques are:

– Inbound links from websites that have authority in the search engines (such as a website with a high domain authority)

– Outbound links from websites that have authority in the search engines for your target keywords

– Blog comments about your website on blogs or other website’s blogs

– Invitation to guest blog on a relevant blog 

– Link exchanges with websites that target your keywords

Backlinking to your website from relevant websites

– Guest blogging on other websites 

– Pay-per-click campaigns

SEO tools can help your link-building strategy run more smoothly. Some tools that can help with link-building are: 

Link-Assistant: This tool helps determine which links should be built based on their “link potential.”

Fetch as Google: This tool fetches a page and then gives the user multiple different ways to optimize their page to increase the chances of being found by search engines by including meta titles, meta descriptions, and content.

SEO tools like link-building software can help you enhance your website’s content and rank higher in search engines like Google and Bing.

3 Essential SEO Tools to Help You with Your Link-Building Strategy


Link building is one of the most important aspects of SEO. It helps create trust and authority in the eyes of search engines. Link-building tools help with this process by automating link-building tasks and giving you an overview of what’s happening in your backlink profile.

The 3 essential tools to help you with your link-building strategy are Ahrefs, Moz, and Majestic. 

Ahrefs is a tool that lets you check for broken links on your website. It also gives you a list of backlinks to your site from other sites so that you can see which websites have linked to yours recently or not at all. This tool also lets you track keywords from which your website gets traffic, their domain authority, and metrics like the number of links pointing to it and several referring domains. 

Moz is a keyword research tool that provides information about the popularity of keywords for a specific niche or industry. It provides data about keywords along with the number of websites that rank for them, their link-building potential, and other metrics.

Majestic is an SEO tool with a database of over 6 billion domains that helps you find backlinks. It also provides information about the top websites in a specific category or industry, their backlink profiles, and metrics like the number of referring domains.

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