Client Revenue$134,157,125
Service Disabled Veteran Owned Small Business.
Spear Brand Logo
Top web design and digital marketing in Las Vegas. Helping our clients grow with marketing-first web design and digital strategies that convert. 702 Pros Logo 2020
Service Disabled Veteran Owned Small Business.

How to Write Effective Alt Text for Images to Boost SEO

Updated February 22, 2023
~ minute read
How to Write Effective Alt Text for Images to Boost SEO

Content Key

Share this Post :
Get the most out of your marketing
Join over 100,000 of the most intelligent marketers in the galaxy, and receive marketing news and insights straight to your inbox.
Enter Email to Get Started:
(We will never share your information.)

What is Alt Text and How Does it Help with SEO?

With the ever-growing importance of SEO, image optimization for SEO is becoming increasingly important. Alt text, also known as image alt text or SEO alt text, is an HTML attribute that provides a short description of an image. It helps search engine crawlers better understand an image’s content, which can ultimately help improve a website’s ranking in search engine results pages. Alt text can also help visually impaired people access the information on a website more easily.

3 Easy Tips to Write High-Quality Alt Text

Writing effective image descriptions for SEO is essential for any website. But it can be difficult and time-consuming. Fortunately, there are now several alt tag generators available which can help simplify the process. With these tools, you can quickly create relevant alt tags and image descriptions with minimal effort and without sacrificing quality or accuracy. 

Here are 3 Easy Tips to help you write effective alt tags: 

  1. When writing an alt tag, it’s best to use a keyword-rich and descriptive phrase. For example: “A man with a beard” 
  2. Include the image filename, caption, and dimensions in your alt text. For example: “image/man-with-beard.jpg” 
  3. Avoid the use of keywords that are not relevant to the image content and file name (Google Images may return search results not related to your alt text).

The Benefits of Writing Detailed Image Descriptions

Optimizing images for search engines is an important part of ensuring your content gets found by the right people. With Google Images, descriptive alt tags can provide additional information about the image and help it appear in search results. This can increase traffic to your website, as well as improve user experience, as users will be able to identify the image more quickly. Alt tags also benefit people with disabilities who use screen readers to access digital content. In this article, we’ll discuss why it’s important to use descriptive alt tags with Google Images and how you can optimize your images for better discoverability. As mentioned, when an image is placed on a website, it’s important to use descriptive alt tags on that image. The reason this is so important is that the description of the image will be listed in search results for any given keyword or phrase. This means your website can show up higher in Google Images searches than content without descriptive alt tags. Plus, descriptive alt tags provide a greater opportunity for search engines to crawl and index your site more effectively. In addition, they improve accessibility by providing more information about images to people with disabilities who are using screen readers or other types of assistive software. For example, your image might be called “cardinals.” Instead of using a generic alt tag such as “red bird” or “cardinal bird,” use an alt tag with text such as: “Cardinals are native to the United States where they live in both woodlands and prairies. Cardinals are found in the northern half of North America and Central America, south to northern Argentina. They traditionally eat seeds, fruit, and insects.” Detailed image descriptions provide better accessibility to your website and, as a result, help you rank higher.

Best Practices for Writing Alt Text That Boosts SEO

Alt tags are an essential part of SEO and web design. They provide search engines with valuable information about the content of a web page, as well as the context and relevance of images. Optimizing ALT tags can help boost your search engine rankings, improve user experience, and ultimately drive more traffic to your website. Fortunately, there are several best practices and tips & tricks to help you optimize ALT tags for better performance. 

  1. Include ALT attributes that describe your images visually

Adding more descriptive ALT attributes helps search engines and users better understand the image, which usually leads to faster page load times. Try to avoid using generic “ALT=” text in an image tag as well as tags like “IMG’ or “AFTER his graduation, he moved to France for a year before starting law school.” Instead, try this: Alt text: This is a photo of someone taking a selfie at their graduation ceremony because selfies are such a big thing these days. Alt text: After graduating, he moved to France for a year before starting law school.

  1. Use keywords in your ALT attributes

Alt text should include the most relevant keywords or phrases and be specific rather than generic. For example, if the photo is of a group of students in a classroom, you might use “students” as a keyword instead of “people.” Adding more relevant and targeted words will help users find your posts more quickly on search engines like Google. . This also makes it easy for others to share your posts with a social media platform like Facebook.

  1. Add geographical keywords in your ALT attributes

If you are posting an image from a specific location, try adding the city name and country code as well as the relevant keywords or phrases that are most relevant to that place. For example, if you’re posting an image from Paris, France, include “France” and “Paris” in your ALT attributes along with any relevant keywords like “Eiffel Tower.”

  1. Avoid using images that aren’t associated with content

When posting a photo of someone’s face on social media, it’s best not to use an image that is a long, dark tunnel or other neutral backgrounds. Instead, use an image of something related to the post, like a person’s hand holding a camera or the product they are promoting.

  1. Use social media profiles that have multiple images

To show all of your photos on social media platforms like Facebook and Instagram, you need to create more than one account. Checking the “posting” section in these accounts will allow you to upload additional images and videos for your profile without duplicating content.

Start Optimizing Your Image Descriptions with Alt Text Today!

Alt text is an important part of SEO and digital marketing, as it helps to make your images more visible to search engines. Alt text can also be used to improve the accessibility of your website for users with disabilities. With its importance in mind, you must optimize your image descriptions with alt text today! Not only will this help you achieve better search engine rankings, but it will also ensure that all users have an enjoyable experience on your website.

Leave a Reply

Get a Free Digital Marketing Quote!
Want to talk now?
Give us a call at (702) 904-4262

Powered by OnSago

More Great Posts

News SEO Basics

News SEO Basics

News SEO Basics: What Is It and How Does it Help You? SEO is a process that helps websites rank better in search engines for

Read More »

The Content Marketing Matrix

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..
The post The Content Marketing Matrix appeared first on Smart Insights.

Read More »
Advertise with us
Join our advertising network to grow your business. Give us a call at (702) 904-4262
34.99 WordPress Updates | WordPress Support by 702 Pros
Best Top #1 How to Write Effective Alt Text for Images to Boost SEO Las Vegas, NV | How to Write Effective Alt Text for Images to Boost SEO Agency | Justin Young, US Air Force Veteran and CEO of 702 Pros
Justin Young Signature - 702 Pros

Justin YoungCEO of 702 Pros

I'm Justin Young
Air Force Veteran, Founder and CEO of 702 Pros.

I lead our team to grow our client’s businesses with smart and innovative web design and digital sales systems. I treat every business like it were my own, giving each the attention it deserves. In short, our experts will focus on delivering the best results producing the greatest ROI for your business.

Let’s talk about your business!


Our How to Write Effective Alt Text for Images to Boost SEO Agency will work hard to make sure your business succeeds online

Our How to Write Effective Alt Text for Images to Boost SEO experts are waiting to build your business credibility like never before. Let our Las Vegas NV team help grow your brand with digital marketing & WordPress management solutions, built around producing the highest return on your business investment.

Best Web Design Agency in Las Vegas, NV
Best Digital Marketing Agency in Las Vegas, NV
Best SEO Agency in Las Vegas, NV

Deals on Web Design Pricing in Las Vegas, NV

Hurry our web design deals in Las Vegas, NV will only last for a limited time only. Our team of Las Vegas, NV web designers have the experience and knowledge to get your business off to the best start possible or improve your business presence with SEO Las Vegas, NV, digital marketing Las Vegas, NV, web support and website hosting Las Vegas, NV

Grow with the Pros

Let us know about you to get started.

Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Ready to speak with a marketing expert?

Call our team @

Our Pros have your back with award-winning design and marketing,Including proven systems focused on producing the best return on your investment.

702 Pros is veteran-led design by Justin Young—Air Force Veteran and Digital Marketing Las Vegas, NV Authority.

Best Web Design Agency in the United States
702 Pros Landscape Logo Vector - with url and grow with digital catchphrase
Google Partners
Meta Business Partners
Inc 5000
Kyla Sloan | Kyla Estes | Client Management | Reception | Sales
Advertising with Us
Kyla SloanAdvertising Specialist
Our team has the digital and traditional marketing skills to get you in front of customers looking for your product or service.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Add Your Business To the 702 Pros' Directory
Please add some general information about your business.
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

2022 Sale

Get 20% off!

All Web Design Packages
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago