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How to Write Effective Alt Text for Images to Boost SEO

Updated February 22, 2023
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How to Write Effective Alt Text for Images to Boost SEO

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What is Alt Text and How Does it Help with SEO?

With the ever-growing importance of SEO, image optimization for SEO is becoming increasingly important. Alt text, also known as image alt text or SEO alt text, is an HTML attribute that provides a short description of an image. It helps search engine crawlers better understand an image’s content, which can ultimately help improve a website’s ranking in search engine results pages. Alt text can also help visually impaired people access the information on a website more easily.

3 Easy Tips to Write High-Quality Alt Text

Writing effective image descriptions for SEO is essential for any website. But it can be difficult and time-consuming. Fortunately, there are now several alt tag generators available which can help simplify the process. With these tools, you can quickly create relevant alt tags and image descriptions with minimal effort and without sacrificing quality or accuracy. 

Here are 3 Easy Tips to help you write effective alt tags: 

  1. When writing an alt tag, it’s best to use a keyword-rich and descriptive phrase. For example: “A man with a beard” 
  2. Include the image filename, caption, and dimensions in your alt text. For example: “image/man-with-beard.jpg” 
  3. Avoid the use of keywords that are not relevant to the image content and file name (Google Images may return search results not related to your alt text).

The Benefits of Writing Detailed Image Descriptions

Optimizing images for search engines is an important part of ensuring your content gets found by the right people. With Google Images, descriptive alt tags can provide additional information about the image and help it appear in search results. This can increase traffic to your website, as well as improve user experience, as users will be able to identify the image more quickly. Alt tags also benefit people with disabilities who use screen readers to access digital content. In this article, we’ll discuss why it’s important to use descriptive alt tags with Google Images and how you can optimize your images for better discoverability. As mentioned, when an image is placed on a website, it’s important to use descriptive alt tags on that image. The reason this is so important is that the description of the image will be listed in search results for any given keyword or phrase. This means your website can show up higher in Google Images searches than content without descriptive alt tags. Plus, descriptive alt tags provide a greater opportunity for search engines to crawl and index your site more effectively. In addition, they improve accessibility by providing more information about images to people with disabilities who are using screen readers or other types of assistive software. For example, your image might be called “cardinals.” Instead of using a generic alt tag such as “red bird” or “cardinal bird,” use an alt tag with text such as: “Cardinals are native to the United States where they live in both woodlands and prairies. Cardinals are found in the northern half of North America and Central America, south to northern Argentina. They traditionally eat seeds, fruit, and insects.” Detailed image descriptions provide better accessibility to your website and, as a result, help you rank higher.

Best Practices for Writing Alt Text That Boosts SEO

Alt tags are an essential part of SEO and web design. They provide search engines with valuable information about the content of a web page, as well as the context and relevance of images. Optimizing ALT tags can help boost your search engine rankings, improve user experience, and ultimately drive more traffic to your website. Fortunately, there are several best practices and tips & tricks to help you optimize ALT tags for better performance. 

  1. Include ALT attributes that describe your images visually

Adding more descriptive ALT attributes helps search engines and users better understand the image, which usually leads to faster page load times. Try to avoid using generic “ALT=” text in an image tag as well as tags like “IMG’ or “AFTER his graduation, he moved to France for a year before starting law school.” Instead, try this: Alt text: This is a photo of someone taking a selfie at their graduation ceremony because selfies are such a big thing these days. Alt text: After graduating, he moved to France for a year before starting law school.

  1. Use keywords in your ALT attributes

Alt text should include the most relevant keywords or phrases and be specific rather than generic. For example, if the photo is of a group of students in a classroom, you might use “students” as a keyword instead of “people.” Adding more relevant and targeted words will help users find your posts more quickly on search engines like Google. . This also makes it easy for others to share your posts with a social media platform like Facebook.

  1. Add geographical keywords in your ALT attributes

If you are posting an image from a specific location, try adding the city name and country code as well as the relevant keywords or phrases that are most relevant to that place. For example, if you’re posting an image from Paris, France, include “France” and “Paris” in your ALT attributes along with any relevant keywords like “Eiffel Tower.”

  1. Avoid using images that aren’t associated with content

When posting a photo of someone’s face on social media, it’s best not to use an image that is a long, dark tunnel or other neutral backgrounds. Instead, use an image of something related to the post, like a person’s hand holding a camera or the product they are promoting.

  1. Use social media profiles that have multiple images

To show all of your photos on social media platforms like Facebook and Instagram, you need to create more than one account. Checking the “posting” section in these accounts will allow you to upload additional images and videos for your profile without duplicating content.

Start Optimizing Your Image Descriptions with Alt Text Today!

Alt text is an important part of SEO and digital marketing, as it helps to make your images more visible to search engines. Alt text can also be used to improve the accessibility of your website for users with disabilities. With its importance in mind, you must optimize your image descriptions with alt text today! Not only will this help you achieve better search engine rankings, but it will also ensure that all users have an enjoyable experience on your website.

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