With the advent of the internet, you’d think every online business has a website, but many still don’t. As many as 28% of small businesses don’t have a website. While some have one, many don’t have the right design for their needs.
A well-designed website can give you various benefits. The cost of building an excellent website is worth its weight in gold. Here’s how a properly designed website can help your brand’s growth.
What Is A Well-Designed Website?
So, what is a well-designed website? Before we list why it’s beneficial for you, we need to outline what makes a web design valuable and effective. These parameters can help you nail down what you need, regardless of what industry or niche you come from.
A properly designed site is, first and foremost, user-friendly. It should help your site visitors navigate easily, find what they are looking for, and quickly complete their tasks. A good design is flexible, which means it can adjust to different screen sizes and resolutions without bugging out.
A well-built and well-structured site also makes it SEO-friendly. Google, for instance, ranks websites with fast load times higher while penalizing sites with slow loading speeds. It needs to be clean under the hood, with tight code and minimal issues like 404 pages, redirects, etc.
Properly-designed websites also convey your message. It showcases your products and services while building on the trust and confidence of your visitors. A practical design allows you to convert prospects into customers.
Good web design also involves proper compliance with local laws and regulations. For example, making your website GDPR compliant can help prevent potential privacy lawsuits for businesses in the EU.
Benefits of Good Web Design
A well-designed website is the face of your business. It is essentially your storefront. It serves as a digital brochure and a business card rolled into one. It presents what your company is all about and what you can do for your customers. Whether you sell physical products or HTML learning guides, you can expect several benefits to growing your brand.
1. Provides a Good User Experience
A professionally designed web page should provide a good user experience for site visitors. It facilitates good usability while providing easy navigation. Its visual aesthetics are pleasing to the eyes, allowing visitors to stay focused on the message.
The experience of users should be consistent across all platforms. This consistency should be seamless as visitors move from one device to another. When your site provides a good user experience, it encourages visitors to take action. The easier it is to navigate, the more time they spend browsing, and the less likely they’ll leave.
2. Increase Brand Awareness
With proper brand integration, a website design can elevate your brand awareness. It increases your credibility, which, in turn, improves your reputation.
A well-planned site design can showcase what products and services you offer. It can also highlight your competitive advantages and build brand awareness among your target audience. A brand image that is strong and consistent makes a lasting impression on your consumers.
A credible reputation helps establish trust. A trustworthy business, of course, gets more sales. Better credibility can contribute to better visibility, which means you can build a more significant customer base. When your content is shared, you gain more brand exposure. All this contributes to brand awareness.
3. Improve Your Conversion Rate
A decent conversion rate is 2% to 5%. A well-functioning, optimized, and mobile-friendly webpage can produce more conversions.
Your conversion rate depends a lot on the design of the web pages. A well-thought-out and optimized layout can encourage your traffic to take the desired action. Whether it entails buying a product, signing up for a newsletter, or filling out an inquiry form, it should always provide a seamless experience.
When a visitor takes a desired call to action, they are interested in what you have to offer. So, make it easy for them to do so. Once they have completed the task, you can track them through your analytics and send them targeted messages based on their behavior.
4. Drive More Sales
Good design and better functionality translate to more sales and profits when done right. A slick, professional-looking, visually appealing, and search-engine-optimized page can drive traffic to your site. In turn, that traffic can turn into leads and, eventually, more revenue.
A high-quality, ROI-driven, and customer-focused page can entice more leads. This, in return, can translate into more sales and revenue. A clear call-to-action with an attractive offer can convince your leads to make a purchase.
When the layout and content of your pages are clutter-free and persuasive, they make it easier for visitors to move through the sales process. The right graphics, copy, and images will speed up your sales funnel, closing more deals.
5. Reduce Operational Costs
An efficient, excellent, and fully functional web platform can substantially reduce operational costs. It slashes your overhead, eliminates the need for unnecessary tech support, and removes the need for additional staff.
The key is to create an effective, efficient, and streamlined process. A well-developed and error-free platform need little effort on your part. This, in effect, reduces the need for costly maintenance and support.
6. Improves Brand Perception
A well-crafted, elegant, and visually engaging look can improve your overall brand and company perception. It conveys that you care about your business and your customers’ needs. It sends a powerful message that you can provide quality services and products.
A poorly managed and neglected online profile can reflect badly on a company’s credibility. It can damage your online reputation and negatively affect your image. A well-maintained, strategically built, and the professional-appearing system can give the impression that you’re on top of things.
Good web design can nurture trust and authority. This, in many ways, can improve the perception your audience has of your organization. When your online image is polished and complete, it conveys a sense of professionalism. This enhances your appeal, as well as your trustworthiness.
The Bottom Line
A professionally designed and developed website is worth the investment. It provides multiple benefits and advantages for your business to improve your brand’s growth. It enhances the perception of your offerings while also strengthening your overall branding.
A smart web development strategy will improve your bottom line. It can provide a solid foundation for the success of your online business. If you want a profitable website that can help your brand strategy.