Category: Blog

CRM for Google Workspace that Powers Your Online Marketing

CRM for Google Workspace that Powers Your Online Marketing: Is your company using Google Workspace? You probably use Google Workspace. Workspace includes tools such as Gmail and

What is ROAS? Everything you need to know about return on ad spend

What is Return on Ad Expend (ROAS)? ROAS (return-on-ad spend) is a measure that measures how much revenue you’ve generated for every dollar spent on

seo, social media, search engine optimization

How SEO and Social Media are Complementary

Introduction The average person spends an average of 1 hour and 45 minutes on social media each day. In the world of search engine optimization,

7 Pipedrive Options for Your Company

The post 7 Pipedrive Alternatives for Your Company appeared first on WebFX.

The 7 Best Marketo Alternatives for Your Business [+with Links and Pricing]

The 7 Best Marketo Alternatives for Your Business: Marketing can be a tedious task. Your company has a small number of employees and a limited time

30 Lead Generation strategies 2022 by 702 Pros

30 Lead Generation strategies 2022 – The process of attracting business leads is called lead generation. It includes lead research, lead management (identification, maintenance), lead distribution/sharing among sales team members, lead analysis, leads nurturing, and lead ranking to determine if a lead has the potential to become a customer. Finally, it involves the conversion of qualified leads to paying customers or clients.

How Firms can Reduce the Negative Effect of Insider Sales

A new Journal of Marketing study explains two ways to maximize IPO value: talk up your company’s innovation potential in the prospectus and reveal future innovation plans.
The post Increasing IPO Performance by Revealing Innovation Potential and Outlining Future Plans: How Firms Can Mitigate the Negative Effect of Insider Selling appeared first on American Marketing Association.

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search. This change in search behavior highlights a larger trend in shifting consumer […]
The post The Social Discovery Survival Guide appeared first on American Marketing Association.

How to Hire an SEO Las Vegas Tips to hiring an SEO company in Las Vegas | 702 Pros

Your guide to customer journey management

The post Your Guide to Customer Journey Management appeared first on WebFX.

Can Brands Influence Social Outcomes? The Impact of COVID-19-Related Brand Advertising on Social Distancing Behavior

According to a new Journal of Marketing study, brands have the power to impact socially beneficial outcomes through socially relevant messages embedded in the narratives of their TV ads.
The post Can Brands Influence Social Outcomes? The Impact of COVID-19-Related Brand Advertising on Social Distancing Behavior appeared first on American Marketing Association.

Bottom of the funnel marketing: How to Make Convert in the bottom of the funnel.

Bottom of the funnel marketing: How to Make Convert in the bottom of the funnel: We use bottom-of-the-funnel marketing to convert people who are not

How to Show SEO Value to Customers and Employers (Step-by-Step Guide)

How to Show SEO Value to Customers and Employers: Where should we begin when discussing the many benefits of search engines optimization (SEO)? It increases traffic