Category: Blog

Do ads that disguise themselves as news articles actually bring in new customers? A new Journal of Marketing Research study finds out.
The post Is Acai Your Next Miracle Weight-Loss Berry? Analyzing the Impact of Deceptive Claims Made by Fake News Ads on Consumers appeared first on American Marketing Association.

The Complete Guide to SEO for Blog Posts

Introduction With the popularity of blogs on the rise, it is important to keep up with new marketing trends. This article will explain how to

Acquisitions Harmful to the Acquired Brand How to reduce the negative effect of acquisitions

Why do consumers have negative reactions to acquired brands? A new Journal of Marketing study investigates.
The post Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect appeared first on American Marketing Association.

CRM for Google Workspace that Powers Your Online Marketing

CRM for Google Workspace that Powers Your Online Marketing: Is your company using Google Workspace? You probably use Google Workspace. Workspace includes tools such as Gmail and

What is ROAS? Everything you need to know about return on ad spend

What is Return on Ad Expend (ROAS)? ROAS (return-on-ad spend) is a measure that measures how much revenue you’ve generated for every dollar spent on

seo, social media, search engine optimization

How SEO and Social Media are Complementary

Introduction The average person spends an average of 1 hour and 45 minutes on social media each day. In the world of search engine optimization,

7 Pipedrive Options for Your Company

The post 7 Pipedrive Alternatives for Your Company appeared first on WebFX.

The 7 Best Marketo Alternatives for Your Business [+with Links and Pricing]

The 7 Best Marketo Alternatives for Your Business: Marketing can be a tedious task. Your company has a small number of employees and a limited time

30 Lead Generation strategies 2022 by 702 Pros

30 Lead Generation strategies 2022 – The process of attracting business leads is called lead generation. It includes lead research, lead management (identification, maintenance), lead distribution/sharing among sales team members, lead analysis, leads nurturing, and lead ranking to determine if a lead has the potential to become a customer. Finally, it involves the conversion of qualified leads to paying customers or clients.

How Firms can Reduce the Negative Effect of Insider Sales

A new Journal of Marketing study explains two ways to maximize IPO value: talk up your company’s innovation potential in the prospectus and reveal future innovation plans.
The post Increasing IPO Performance by Revealing Innovation Potential and Outlining Future Plans: How Firms Can Mitigate the Negative Effect of Insider Selling appeared first on American Marketing Association.

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search. This change in search behavior highlights a larger trend in shifting consumer […]
The post The Social Discovery Survival Guide appeared first on American Marketing Association.

How to Hire an SEO Las Vegas Tips to hiring an SEO company in Las Vegas | 702 Pros

Your guide to customer journey management

The post Your Guide to Customer Journey Management appeared first on WebFX.