Innovative Marketing Techniques: Innovation as a concept is regularly used to inspire content marketing efforts. Marketers can use innovative approaches in their blogs, website designs, content marketing, social media, and keynotes to boost business growth in the age of digital technology. According to reports from several online sources, an average of 88% of all small businesses are exploring new ways of marketing with small budgets. While innovation is undoubtedly a key to operational success, it’s often overlooked or ignored