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Basics of Inbound Funneling: How To Get Started

Updated March 8, 2024
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Attracting potential customers is a fundamental part of a successful digital marketing strategy. Inbound funneling achieves this goal by utilizing various content and social media marketing tactics, search engine optimization, and more. By implementing these techniques, businesses aim to enhance their online presence, attract potential customers, generate leads, and ultimately convert them into paying loyal customers.


The goal is to create a funnel that leads prospects through a series of steps, from awareness to consideration to decision-making, ultimately leading to a sale.


The idea is to provide valuable information and resources to the customer rather than pushing a product or service onto them. At the end of the day, we want our customers to come back. This approach is often more effective in building relationships with customers and creating long-term loyalty.


If you’re new to inbound funneling, here are some steps you can take to get started: 


  1. Know your target audience inside and out: Before creating content and lead magnets, you need to know who your ideal customer is. This involves conducting research to identify their demographics, interests, pain points, and traits.


Creating buyer personas, or representations of your target audience, is essential to understanding your ideal customer. A buyer persona represents your ideal customer, created using research and data about your current customers. It includes information about their demographics, behavior patterns, motivations, goals, and problems they may be experiencing on their end. 


Identifying the needs and problems of your target audience is vital to improve your business. Developing buyer personas can provide a deeper understanding of your potential customers. 


  1. Create engaging content: Creating content that attracts your target audience is one of the first steps to building your online presence. This could include blog posts, social media updates, videos, and more.


Incorporating visually appealing elements such as images, videos, and infographics is crucial to making your content more captivating and engaging. These elements don’t just break up lengthy text; they also grab your audience’s attention and make your content more compelling. So, if you want to create winning content, don’t hesitate to add these powerful elements to your arsenal! Think outside the box and develop unique ideas to capture your audience’s attention.


Along with outside-the-box content, social media such as TikTok makes it easy to research trends and what people engage in the most. Hop on a trend and see what the hype is about!


Don’t forget to ensure your content is shareable so they can send it to a friend if it piques their interest. 


  1. Develop lead magnets: A lead magnet is a marketing tool used to attract potential customers by offering them a valuable and relevant piece of content that addresses a specific problem or challenge they may be facing. Lead magnets are designed to capture the attention and interest of leads, motivating them to provide contact information such as their email address in exchange for content.


If you’re looking to gather contact information from potential customers, it is essential to provide them with something they find valuable in exchange. This could be an informative ebook related to your target audience’s interests, a comprehensive whitepaper that dives deep into a specific industry topic, or a risk-free trial of your product or service. By offering something of value in exchange for their contact details, you’re more likely to capture their attention and establish a connection that could lead to a long-lasting business relationship.

    1. Build landing pages: Once you have your engaging content and lead magnets, you’ll need to create landing pages encouraging visitors to take the next step in the funnel. 


Optimize your landing pages with a clear value proposition, visually appealing design, compelling call-to-action, relevant content, fast loading time, and mobile-friendliness. Use a simple, user-friendly layout and conduct A/B testing to improve conversion rates.

You’ll want to check out this article for a step-by-step guide on how to boost SEO for your landing page.

    1. Nurture your leads: Once someone has entered your funnel, it’s crucial to continue providing them with valuable content and offers to encourage them to move further down the funnel. 

To increase your likelihood of capturing the attention of potential customers, it is essential to use intelligent tactics to capture your lead’s attention. Email marketing is one tactic for keeping them engaged and interested in your brand. By crafting compelling emails that offer real value and insight, you can create a personal connection with your audience and inspire them to take action. 

Another way to nurture leads is by using personalized messaging. By personalizing your communication and tailoring your messaging to your audience’s interests and needs, you can create a truly memorable and impactful experience. Remember to address them by name, reference their past interactions with your brand, and watch your connections with your audience grow stronger.

It’s essential to take several steps to ensure that your leads eventually become clients and remain loyal to your business. From the beginning, nurturing prospective leads is crucial as it depicts your care and concern for them.

This article discusses the basics of inbound funneling and how to get started with it. Inbound funneling is an essential aspect of digital marketing that focuses on attracting potential customers and providing them with valuable content to move them through the funnel. We have outlined the steps in inbound funneling, including knowing your target audience, creating engaging content, developing lead magnets, building landing pages, and nurturing your leads. You can attract and convert potential customers to your website using these best practices. Remember, the key to inbound funneling is to provide value to your customers and build relationships with them.

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