Make My Website Better
mobile menu open icon mobile menu close icon
Contact Us Get a Quote

Strategies for Harnessing Interactive Emails

Updated March 15, 2024
~ minute read
702 pros can help you utilize interactive emails

Content Key

Share this Post :
Get the most out of your marketing
Join over 100,000 of the most intelligent marketers in the universe, and receive marketing news and insights straight to your inbox.
Enter Email to Get Started:
(We will never share your information.)

Every successful conversion begins with a single click. Interactive emails are designed to encourage users to engage with the content through swiping, clicking, or simply looking. These emails have functional components that motivate users to rate your service, add your products to their carts, take a quiz, and ultimately increase participation and conversion rates. This article will explore the benefits of using interactive emails and how to implement them to help grow your business.

Why You Should Send Interactive Emails and Enhance Engagement

Did you know that according to HubSpot, a famous email marketing company, 67% of people prefer to interact with marketing content containing images, GIFs, pictures, or videos rather than plain text? The reason behind this is that it helps to increase the conversion rate for email marketing campaigns. So, if you want to send engaging emails that your audience will actually enjoy, consider incorporating visual aids into your content. This will make your emails more exciting, interactive, and more effective in promoting your products or services. We should gather more information to provide targeted marketing via email.

Enhance your understanding of your next email marketing campaign.

Interactive content can help you draw more attention to your emails, and the clicks generated by it can provide valuable insights that you can use to improve your audience targeting. For instance, an email marketer can send emails with surveys or polls to gather information about people’s interests. Analyzing this data can help you create more effective campaigns that engage users with more precise targeting and appropriate content delivery.

Enhance the User Experience.

Delivering personalized and relevant content can significantly enhance the user experience. Dynamic and interactive content can further elevate the user experience. By sending interactive newsletters that don’t require users to visit a website, it becomes easier for them to navigate. Moreover, interactive content can significantly increase the email marketing conversion rate by offering a superior user experience.

Engaging and Visually Stunning Content.

Users can enjoy visually appealing experiences through engaging dynamic content like carousels, slideshows, puzzles, and more. For instance, an email marketing specialist working for an eCommerce company could use an online carousel that allows customers to view product images like they would on a website. Additionally, interactive infographics can be implemented to help users understand content more efficiently while also keeping them entertained.

Practical Applications For Interactive Newsletters

We’ve discussed the benefits of using interactive emails, such as targeted email marketing. Now, let’s explore how to use interactive newsletters as a part of your online marketing strategy.

Unveiling New Features or Products.

If your business frequently launches new products or updates on existing ones, you can use email marketing to inform people about them. An interactive GIF is a simple yet effective way to quickly update customers on what’s new and what they can expect from your company.

Announcing an Upcoming Event. 

If you’re organizing any event, be it in-person or online, such as a conference or sale, there’s a way to make your email advertising more engaging and interactive. One effective marketing technique includes a carousel displaying the products available during the event. This can attract more attention and increase interest in your event.

Solicit Customer Feedback.

Customers are attracted to brands that make them feel valued and appreciated. Therefore, encouraging feedback via your interactive emails will give you insights and loyalty to your brand. For example, when you launch the latest feature, you could request that customers rate it using a simple scale.

Unlocking Interactive Marketing Success

Statista predicts that the revenue from email marketing is projected to increase to approximately 11% by 2023. This is excellent news for businesses, as it means that there is still ample opportunity to capitalize on this marketing channel. If you’re looking to get in on the action, there are a few things you can do to improve your email marketing campaigns.

Implementing Balanced Dynamic Content.

When using dynamic content on your website, you must be cautious about how much you use. To avoid confusing your users, it’s best to focus your primary message around a single interactive element, such as a video or GIF while preventing other elements from competing. This will help your users better comprehend the central message of your website.

Embrace the Learning Curve.

For those who are not used to interactive emails, there may be a learning curve to navigate. Testing different interactive elements or content is essential to determine what works best for you. You may need to use various strategies depending on the type of email you want to send or your goals.

Making Accessibility a Priority. 

Marketing companies and email marketing experts recommend prioritizing accessibility when incorporating interactive elements into your email campaigns. This ensures that people who are deaf, blind, or have other disabilities can fully enjoy your emails. To achieve this, you should:

* Utilize colors that are contrasting.

* Include a descriptive alt text for each element, regardless of whether it’s active or non-interactive.

* Add captions and transcripts to your videos.

* Be sure to keep “dark mode” in mind when you design your email.

Exploring Interactive Email And Ideas

According to HubSpot, using GIFs in emails can improve click-through rates by up to two times compared to emails without them. In this context, let’s explore some examples of interactive emails and ideas for promoting your brand, starting with the use of GIFs.


Videos can be attention-grabbing but they may also slow down your email and download speeds. GIFs are a better option if you want to add some motion to your email marketing campaigns. Compared to static images, GIFs are more engaging and entice people to click.

You can browse through GIPHY, Tenor, Imgur, and Gyfcat to find free GIFs. Alternatively, you can create your own GIFs that are consistent with your brand. Adding GIFs to your email can draw more attention to your message and increase conversions and clicks.

Engage Your Audience with Quizzes, Polls, and Surveys

The email marketing specialist at HubSpot reported a 5% increase in email opens and unique clicks after adding a poll to their interactive newsletters. Polls are a popular interactive feature that allows users to share their opinions on a specific topic and helps them better understand their preferences. Interactive quizzes are also sometimes added to emails to increase engagement, as they are entertaining and enjoyable.


When sending videos via email, it’s best to limit the video to a small portion and encourage users to visit your landing page to watch the complete video. This is because videos can take up a lot of space in emails. Additionally, it’s essential to keep the content short and to the point.

Another important thing to consider is that many users watch videos without sound. To ensure that everyone can understand the video’s content, including interactive captions to your emails is best.

Enhance Engagement with Timed Countdowns in Emails

Countdown timers can be highly effective in driving sales and promoting subscription sign-ups. Whether you are selling tickets for an event or notifying customers of a deal’s closing date, countdown timers help create anticipation and a sense of urgency around your brand. Many companies that market via email use countdown timers to:

* Free trial period notifications.

* Product launches.

* Milestone announcements.


Our final recommendation is cinemagraphs, which combine video and photos to create “living photographs” of high quality. Created by professional photographers Jamie Beck and Kevin Burg, cinemagraphs are often used by companies in the upper-right corner of their marketing emails to draw attention to the user.

If you want to take your email marketing campaigns to the next level with interactive content, we’ve got you covered! At 702 Pros, we specialize in email-based marketing and use some of the most powerful tools available. But don’t worry, we always remember that human interaction is the key to success, and we always put our clients first.


Leave a Reply

More Great Posts

Advertise with us
Join our advertising network to grow your business. Give us a call at (702) 904-4262
34.99 WordPress Updates | WordPress Support by 702 Pros
Build your Rank Ad 1 - RankLabel
Kyla Sloan | Kyla Estes | Client Management | Reception | Sales
Advertising with Us
Kyla SloanAdvertising Specialist
Our team has the digital and traditional marketing skills to get you in front of customers looking for your product or service.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Add Your Business To the 702 Pros' Directory
Please add some general information about your business.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

2022 Sale

Get 20% off!

All Web Design Packages
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago