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6 Types of Marketing Agency Reports For the Best Performance

Updated July 31, 2023
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6 Types of Marketing Agency Reports Every Marketer Needs to Use:

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6 Types of Marketing Agency Reports Every Marketer Needs to Use: You should pay close attention to the reports provided by digital marketing agencies if you are looking to work with them. You can either work with them or start working with them, but you should also look at their reporting methods.

Marketing agency reports allow you to keep track of how your campaigns and strategies are performing. You will know which strategies are working and what is driving the most leads and conversions. You can work with your agency to develop a plan for continuous improvement.

702 Pros is a digital marketing agency that can help you manage and report on your campaigns.

For a no-obligation quote, get in touch today with our strategists! Continue reading to learn more about agency reports and how they can benefit your business.

6 Types of Marketing Agency Reports Every Marketer Needs to Use: What is a marketing agency report?

6 Types of Marketing Agency Reports Every Marketer Needs to Use: Marketing agency reports demonstrate results. Potential clients want to know that the marketing agency they choose is more than talk. Therefore, it’s essential to highlight actual results in a report.

You want to be sure that reputable digital marketing companies are using your money to expand your reach. You can do this by finding a company that publishes marketing reports.

Why is it important to have reports from marketing agencies?

6 Types of Marketing Agency Reports Every Marketer Needs to Use: You want proof from your marketing partner that they are doing what they promised. It’s fun to take someone’s word for it, but it’s not always true.

It is essential to make sure that any agency you hire offers complete digital marketing reporting so that you can see how they are helping your business succeed.

These reports can help you and your agency makes informed decisions. Your performance trends, for example, can help you determine if your SEO (SEO) strategy or Social Media presence is improving with your current strategies.

Marketing agency reports will provide insight into the following:

  • Analyze audience behavior
  • Campaign performance
  • Return on investment (ROI

Six types of reports from marketing agencies

Marketing reports
Marketing reports

Your agency may include key metrics in marketing reports, such as campaign performance or analytics.

Below, we’ll discuss the different types of reports that marketing agencies might produce.

  1. SEO performance report
  2. Web analytics report
  3. Social media report
  4. Email marketing campaign report
  5. Campaign report pay-per-click (PPC).
  6. Marketing trend report

1. Report on SEO performance

6 Types of Marketing Agency Reports Every Marketer Needs to Use: SEO performance is a key element of any digital marketing strategy. You will get more website visitors and, ultimately, conversions to rank higher.

Information about how your SEO performance has changed should be included in the agency.

Data points should be visible on the following:

  • Organic traffic
  • Your keyword optimization and rankings
  • Mobile-friendliness of your website
  • How long do users spend on your pages
  • Your internal linking strategy
  • The number of conversions
  • Average position
  • Page loading speed
  • Click-through rate
  • Time on page
  • Session duration
  • Conversion rate
  • Organic traffic
  • Most popular search queries
  • Top pages
  • External links

2. Reporting on web analytics / Website Performance Report

SEO and web analytics often go hand in hand. Both are concerned with how your website performs online.

6 Types of Marketing Agency Reports Every Marketer Needs to Use: With web analytics, however, you don’t look at the metric regarding how it affects search engine performance. Instead, your focus is on the website, including user behavior and traffic.

This report may contain some data identical to the ones for SEO. This information is worth reviewing if you need comprehensive reporting from your agency.

Web analytics reports include:

  • Your website’s number of visitors over time
  • How long do your visitors stay on your site
  • The bounce rate
  • How many pages are viewed by users
  • Bounce rate
  • Goal conversion rate
  • Funnel conversion rate
  • Page load time
  • Mobile responsiveness
  • Users and sessions
  • New and returning users
  • Session source/medium
  • Average session duration
  • Pages per session

3. Report on social media

Social media reporting It is vital if you are running campaigns or have your marketing agency assist with social media management. It is important to know that your investment is paying off. Are there more people who are interested in your brand? Are you going viral?

6 Types of Marketing Agency Reports Every Marketer Needs to Use: Social media plays an important role in brand awareness and customer engagement. You can make the most of social media marketing by tracking your performance across these channels.

Each social media platform may have its analytics, but the best social media reports combine all relevant data from these platforms into one place.

You can see your data and compare your performance across each platform. This will allow you to optimize your content and increase your ROI.

Social media reports should contain figures relating to your organic posts and paid advertising. These reports should not be based on vanity metrics. Your report should be organized according to reach, impressions, or likes.

This information will be available in your social media report. These reports contain the following data:

  • ROI
  • Your posts’ reach and impressions
  • Cost-per-conversion
  • Engagement rates
  • Follower and like counts
  • Which posts perform the best?
  • Follower growth rate
  • Engagement rate
  • Click-through rate
  • Cost-per-click
  • Conversion rate

This information will be displayed for each channel that you manage. This information will be displayed for your agency’s channels, including Facebook and Twitter.

4. Email marketing campaign report

6 Types of Marketing Agency Reports For the Best Performance: Many companies use marketing agencies to manage their email campaigns. You want to know how customers respond to your emails, whether you are promoting products, sending newsletters, or automating sign-up confirmation emails.

Get insights into:

  • The number of emails that were sent
  • Your email click rates
  • Your email open rates
  • The campaign’s success

5. Pay-per-click Campaign Report

You want to make sure PPC ads are worth the money you pay. Your agency should give insights into your ad performance.

6 Types of Marketing Agency Reports Every Marketer Needs to Use: Your PPC report will help you monitor the response to individual ads. This allows you to optimize your ad copy to grab their attention and increase click-through rates.

Clicking on an ad to purchase is just one step in the process. We recommend that you include metrics from your website in your PPC reports.

6 Types of Marketing Agency Reports For the Best Performance: This will allow you to see potential customers’ actions once they arrive at your website. This allows you to evaluate the effectiveness of your landing pages and determine if your website content matches search intent.

These metrics might be included in your PPC report.

  • Click-through Rate (CTR)
  • Average cost per conversion
  • Conversion rate
  • Return on Ad Spend (ROAS)
  • ROI
  • Total advertising spend
  • Return on ad spend
  • Total cost
  • Average cost per click
  • Bounce rate
  • Total revenue generated
  • Total leads generated

5. Market Trend Report

Exploding Topics offers weekly trend reports and a self-service database that allows you to

  1. discover new market trends early,
  2. analyze current data, and
  3. track trend growth. You don’t need to be an expert in market research to use it.

The algorithm and our analysts work together to spot and verify future market trends. We then send weekly reports on the latest industry and market trends. All trend data is stored in our database. We update it daily, so you don’t need to wait for weekly reports.

Logging in to your account is easy and free of charge.

  • Find trends by topic or industry.
  • To learn more about the trend’s relevancy and future interest, you can view trends such as the number of searches or the trend growth rate.
  • See related opportunities by searching for trends that you have already heard of.
  • You can save the trends that interest you and track growth on a dedicated dashboard.
  • Get market trends reports from the past and present.

What are the advantages of reports from marketing agencies?

Advantages of reports from marketing agencies
Advantages of reports from marketing agencies

6 Types of Marketing Agency Reports Every Marketer Needs to Use: As you may have noticed, reports on digital marketing campaigns have many benefits. This information can help you understand which methods are successful and give you confidence that your agency will continue to support you.

Marketing agency reports also have other benefits:

  • Identifying your leads in the buying process
  • Making better marketing decisions
  • Identifying which channels and strategies are driving leads
  • Conversions can be shown by identifying which campaigns are the most successful
  • Improve communication between your marketing agency and you

6 Types of Marketing Agency Reports For the Best Performance: These reports can be handy for both you and your agency. Digital marketing agencies often break down reports into the above categories, making them easier to understand.

You might also get a complete overview report covering much of the information. You will need to identify the key metrics you want to use in your marketing campaigns. If they aren’t, ask! ).

Measure the metrics that impact your bottom line.

6 Types of Marketing Agency Reports Every Marketer Needs to Use: Do you want custom reporting tailored to your business? 702 Pros is powered by PulseNest and creates custom reports that are based on the most important metrics for your company.

  • Leads
  • Transactions
  • Calls
  • Revenue

Find out more Arrow right

702 Pros provides actionable, customized reports for marketing agencies

We know how important it is to provide insights into your digital marketing strategies. You’ll get periodic reports with valuable information about your campaigns using our proprietary software PulseNestX, and our do-it-for-me digital market services

Our team can help you succeed. Our team can help you achieve your goals and keep you updated throughout the process.

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