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20 of the Best Social Media Content Ideas that Work!

Updated June 28, 2023
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20 of the Best Social Media Content Ideas that Work! by 702 Pros

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20 of the Greatest Social Media Content Ideas That Are Successful!

Great headline! It’s always helpful to have a variety of content ideas to keep your social media profiles fresh and engaging. Here are some additional ideas that could complement your list:

  • Share behind-the-scenes photos or videos of your team or workspace
  • Use user-generated content by reposting your followers’ photos and giving them credit
  • Share news or updates related to your industry or niche
  • Create and share infographics or data visualizations
  • Host a Q&A session or AMA (Ask Me Anything) on social media with your followers
  • Share customer success stories or testimonials
  • Create and share memes or funny posts related to your brand or industry 
  • Share a “tip of the day” or a short piece of advice related to your niche
  • Share inspiring quotes or motivational messages 
  • Host a social media contest or giveaway 
  • Share industry insights or thought leadership articles 
  • Highlight your company’s charitable efforts or community involvement 
  • Share a “Throwback Thursday” post featuring a memorable moment or product from your company’s history 
  • Create and share a how-to guide or tutorial related to your industry 
  • Share photos or videos from company events or conferences 
  • Make and share a list of your favorite industry-related books, podcasts, or influencers 
  • Share a sneak peek of an upcoming product or project 
  • Share a fun fact or trivia related to your brand or industry 
  • Create and share a “this or that” post where followers can choose between two options 
  • Share a poll or survey to get feedback from your followers. 

Hope these ideas inspire you to keep your social media content fresh and engaging!

 The Power of Engaging Social Media Content

Creating engaging social media content is essential for businesses and individuals who want to build a strong online presence. Social media has become a powerful tool for communication, marketing, and networking, but with so much content out there, it’s important to stand out from the crowd. Here are some ways to make your social media content more engaging:

  • Use eye-catching visuals: People are more likely to engage with content that includes striking images or videos.
  • Be authentic: Share personal stories and experiences that your audience can relate to.
  • Ask questions: Encourage your followers to share their thoughts and opinions by asking open-ended questions.
  • Provide value: Share tips, advice, or useful information that your audience will find helpful.
  • Use humor: A little bit of humor can go a long way in making your content memorable and shareable.

By creating engaging social media content, you can attract more followers, increase brand awareness, and build a loyal community of supporters. So take some time to think about what type of content will resonate with your audience and start creating!

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1. How-to Guides and Tutorials

When it comes to learning new skills or completing a task, there is nothing quite as helpful as a well-written how-to guide or tutorial. These types of resources can be found on a variety of topics, from cooking and crafting to coding and software applications.

Some benefits of using how-to guides and tutorials include:

  • They provide step-by-step instructions that are easy to follow
  • They often include helpful visuals, such as images or videos
  • They can save time by providing shortcuts or tips for completing a task more efficiently
  • They can be accessed at any time, making them a convenient resource for self-directed learning

Whether you’re a visual learner who benefits from seeing each step in action or a more auditory learner who prefers to listen to instructions, there is sure to be a how-to guide or tutorial out there that suits your learning style. So the next time you’re faced with a new skill or project, consider searching for a helpful guide or tutorial to guide you along the way.


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2. Behind-the-Scenes Sneak Peeks

If you’re a fan of movies, TV shows, or any other form of visual entertainment, you’ve probably wondered what goes on behind the scenes. How do they create those incredible special effects? What does the set look like when the cameras aren’t rolling? Who are the people responsible for bringing these stories to life?

Luckily, many productions offer behind-the-scenes sneak peeks to give fans a glimpse into the creative process. Here are some ways you can get a behind-the-scenes look at your favorite shows and movies:

  • Follow the cast and crew on social media: Many actors, directors, and other members of the production team share photos and videos from behind the scenes on their social media accounts. This can be a great way to see what goes on when the cameras aren’t rolling.
  • Watch behind-the-scenes documentaries: Some productions release documentaries or special features that show how the movie or TV show was made. These can be found on DVD or Blu-ray releases or streaming services.
  • Attend conventions and events: Many entertainment conventions and events offer panels and presentations where the cast and crew share stories and insights about the production process.
  • Visit filming locations: If a production is filmed on location, you may be able to visit the set and see where the magic happens.

No matter how you choose to get your behind-the-scenes sneak peeks, it’s always fascinating to see how your favorite shows and movies come to life.

3. User-Generated Content Showcasing Customers

User-generated content (UGC) has become an essential tool for businesses looking to showcase their customers. UGC refers to any form of content that is created by consumers rather than the brand itself. This can include social media posts, reviews, photos, and videos. When businesses share UGC, they are effectively leveraging the power of their customers’ voices to promote their products or services.

There are several benefits to using UGC in your marketing strategy. For one, it adds authenticity and credibility to your brand. When potential customers see real people using and enjoying your products, they are more likely to trust your business and make a purchase. Additionally, UGC can help you reach a wider audience by tapping into the social networks of your existing customers.

To make the most of UGC, it’s important to have a clear strategy in place. This might involve encouraging customers to share their experiences on social media using a branded hashtag, or offering incentives for leaving reviews or submitting photos. You should also have a plan for curating and sharing UGC, whether that’s through your website, social media channels, or other marketing materials.

Overall, UGC is a powerful tool for businesses looking to showcase their customers and build trust with potential buyers. By leveraging the authentic voices of your customers, you can create a more engaging and effective marketing strategy.

4. Polls and Surveys to Engage Your Audience

When it comes to engaging your audience, polls and surveys can be incredibly effective tools to gather valuable insights and feedback. Here are a few ways you can use polls and surveys to engage your audience:

  • Use polls on social media platforms like Twitter and Instagram to ask your followers questions related to your brand or industry. This can help you better understand their preferences and interests, and tailor your content accordingly.
  • Create surveys to gather feedback from your customers or clients. This can help you identify areas where you can improve your products or services, and show your audience that you value their opinions.
  • Use interactive polls during webinars or virtual events to keep your audience engaged and gather real-time feedback. This can help you adjust your presentation on the fly based on your audience’s reactions and interests.

By leveraging polls and surveys, you can create a more engaging and interactive experience for your audience, while also gaining valuable insights that can help you improve your business.

5. Inspirational Quotes and Motivational Messages

In today’s fast-paced world, it’s easy to get overwhelmed and lose focus on our goals. That’s why many people turn to inspirational quotes and motivational messages to give them a boost of motivation and help them stay on track. Here are some tips and ideas for finding inspiration and motivation through quotes and messages:

  • Look for quotes and messages that resonate with you personally. Whether you’re trying to achieve a specific goal or simply looking for some general inspiration, there are countless quotes and messages out there to choose from. Take some time to reflect on what motivates you and what you’re passionate about, and then search for quotes and messages that align with those values.
  • Keep a collection of your favorite quotes and messages. Whenever you come across a quote or message that really speaks to you, jot it down or save it somewhere so you can refer back to it later. Over time, you’ll build up a collection of quotes and messages that you can turn to whenever you need a little extra motivation.
  • Use quotes and messages as a daily reminder. One great way to stay motivated is to use quotes and messages as a daily reminder of your goals and aspirations. Whether you write them down on a sticky note and put them on your mirror, or set them as a reminder on your phone, seeing these inspirational words every day can help keep you focused and on track.

Remember, motivation and inspiration can come from many different sources. Whether it’s a quote from a famous author or a message of encouragement from a friend, stay open to the possibilities and keep seeking out sources of inspiration that resonate with you.

6. Infographics Presenting Data and Statistics

Infographics are a powerful way to convey complex data and statistics in a visually appealing and easy-to-understand format. They can be used to present information on a variety of topics, such as business trends, social issues, scientific research, and more. When designed effectively, infographics can help to grab the attention of your audience and communicate your message in a way that is memorable and impactful.

Here are some tips for creating effective infographics:

  • Start with a clear message: Before you begin designing your infographic, it’s important to identify the key message you want to convey. This will help you to focus on the most important data and statistics and ensure that your infographic is easy to understand.
  • Choose the right visuals: The visuals you choose for your infographic should be relevant to your message and easy to understand. This can include charts, graphs, icons, and images.
  • Keep it simple: While it can be tempting to include as much information as possible in your infographic, it’s important to keep it simple and focused. Use a limited color palette and avoid cluttering the design with too much text or information.
  • Make it shareable: Infographics are often shared on social media and other online platforms, so it’s important to design your infographic with shareability in mind. Include social media icons and make sure your infographic is optimized for sharing on different platforms.

By following these tips, you can create an effective and impactful infographic that presents data and statistics in a way that is both visually appealing and easy to understand.

Social media content example of a video on youtube by Legosocial media content example of a video on youtube by Lego (Social Media Content Ideas).

20 of the best social media content ideas that work! By 702 pros
20 of the best social media content ideas that work! By 702 pros

 7 . Fun and Entertaining Memes or GIFs 

Memes and GIFs have become a popular way of expressing emotions and ideas in a humorous and entertaining way. They can be used to convey a wide range of sentiments, from joy and excitement to frustration and sarcasm. Here are a few ideas for finding fun and entertaining memes and GIFs to share with your friends and followers:

  • Social media platforms like Instagram, Twitter, and Reddit are great places to find popular memes and GIFs. Just search for a specific topic or keyword, and you’re bound to find a plethora of options to choose from.
  • Online meme generators and GIF makers like Giphy and Imgflip allow you to create your own custom memes and GIFs using your own images or videos. This can be a fun way to personalize your content and stand out from the crowd.
  • If you’re looking for inspiration, consider following popular meme accounts on social media or browsing popular meme subreddits. This can help you stay up-to-date on the latest trends and memes, and give you ideas for your own content.

Remember to always credit the original creators of the memes and GIFs you use, and make sure your content is appropriate and respectful. Happy meme-ing!

 8 . Contests or Giveaways to Encourage Participation 

One effective way to increase engagement and participation on social media platforms is by hosting contests or giveaways. Here are some reasons why contests and giveaways can help you achieve your social media goals:

  • They create excitement and anticipation among your followers, which can lead to increased engagement with your content.
  • They encourage user-generated content, which can help you build a community around your brand.
  • They can help you increase your reach and attract new followers, especially if you require participants to tag their friends or share your content.
  • They provide you with valuable user data and insights, such as user preferences and interests, which can help you tailor your content and marketing strategy.

When designing a contest or giveaway, it’s important to set clear goals, rules, and guidelines to ensure that the promotion is fair, legal, and aligns with your brand values. You should also choose a prize that’s relevant and valuable to your target audience, and promote the contest across all your social media channels to maximize its impact. With the right planning and execution, contests and giveaways can be a powerful tool to engage your followers and grow your social media presence.

9. Video Tutorials or Demonstrations 

Video tutorials or demonstrations are a fantastic way to deliver information to your audience. They provide a visual representation of the subject matter, which can be particularly useful for complex topics or tasks that require a lot of steps. Here are a few reasons why video tutorials are so effective:

  • They are engaging: People tend to be more engaged with video content than they are with written content. This is because videos can be more dynamic and visually appealing.
  • They are easy to follow: With a video tutorial, viewers can see exactly what they need to do. This makes it easier for them to follow along and understand the material.
  • They can be shared: Video content is easily shareable on social media platforms, which means your tutorial can reach a wider audience.

Overall, video tutorials or demonstrations are a great way to convey information to your audience in a way that is engaging and easy to understand.

10. Product or Service Spotlights 

When it comes to marketing your business, showcasing your products or services can be a powerful tool. Product or service spotlights are a great way to highlight specific offerings and generate interest from potential customers. Here are some ways to make the most of your product or service spotlights:

  • Focus on the benefits: Rather than just listing features, highlight the benefits that your products or services can provide to customers. For example, if you sell a skin cream, don’t just talk about the ingredients – emphasize how it can help customers achieve smoother, more youthful-looking skin.
  • Use visuals: People are more likely to remember something they’ve seen than something they’ve read, so use visuals like photos or videos to showcase your products or services in action.
  • Highlight unique features: If your product or service has a unique feature or advantage over competitors, make sure to highlight it. This can help differentiate your offerings and make them more appealing to potential customers.
  • Provide social proof: Including customer testimonials or reviews can help build trust and credibility around your products or services.

By using product or service spotlights effectively, you can generate interest and increase sales for your business.

11.Q&A Sessions and Live Streams 

When it comes to engaging with your audience, Q&A sessions and live streams can be incredibly effective tools. Here are some reasons why:

  • Q&A sessions allow your audience to directly interact with you and ask questions about your content or expertise.
  • Live streams create a sense of immediacy and excitement, as your audience can tune in to watch you in real time.
  • Both Q&A sessions and live streams can be used to build a sense of community among your audience, as they can interact with each other as well as with you.
  • These types of sessions also provide valuable opportunities for feedback, as you can get real-time reactions and opinions from your audience.

Whether you’re promoting a product or service, building a personal brand, or simply looking to connect with others who share your interests, Q&A sessions and live streams are definitely worth considering. Just be sure to plan ahead and prepare thoroughly to ensure a smooth and engaging experience for everyone involved.

12. Industry News and Updates 

As the world continues to evolve, the industries that support it are constantly changing as well. Here are some recent updates and news from various sectors:

  • In the tech industry, there has been a surge in demand for remote work tools and cybersecurity solutions as more companies shift to remote work environments.
  • The healthcare industry is seeing an increase in telemedicine services as patients seek virtual consultations and care options.
  • The travel industry is slowly recovering from the impact of the pandemic, with some countries easing restrictions and opening their borders to tourists.
  • The renewable energy industry is growing rapidly, with many countries setting ambitious goals to transition to clean energy sources.

These are just a few examples of the ongoing changes and updates in various industries. It’s important to stay informed about these developments in order to stay ahead of the curve and adapt to new trends and opportunities.

13. Customer Success Stories and Case Studies

As businesses strive to stay ahead of the competition, they are constantly looking for ways to improve their operations and customer satisfaction. One effective way to do this is by learning from the successes of other businesses that have faced similar challenges. That’s why customer success stories and case studies are so valuable.

Here are some key reasons why businesses should invest time in reading and analyzing customer success stories and case studies:

  • They offer insights into real-world challenges and solutions: By studying how other businesses have tackled problems and achieved success, businesses can gain practical insights and ideas that they can apply to their own operations.
  • They help businesses understand their customers: Customer success stories and case studies can provide valuable information about what customers want, what they value, and what they are willing to pay for. This can help businesses fine-tune their offerings and improve customer satisfaction.
  • They can inspire innovation: By seeing how other businesses have taken risks and implemented creative solutions, businesses may be inspired to try new things and innovate in their own operations.

Overall, customer success stories and case studies are a valuable tool for any business looking to improve its operations and customer satisfaction.

14. Seasonal or Holiday-Themed Content

Creating seasonal or holiday-themed content is a great way to keep your audience engaged and interested throughout the year. By aligning your content with the time of year or upcoming holidays, you can tap into your readers’ emotions and create a sense of excitement and anticipation.

Here are some tips for creating seasonal or holiday-themed content:

  • Research upcoming holidays and events to plan your content calendar in advance.
  • Incorporate seasonal imagery and colors into your content to make it visually appealing.
  • Offer special promotions or discounts related to the holiday or season to attract more readers.
  • Use social media to promote your seasonal content and engage with your audience.
  • Consider collaborating with other businesses or influencers to create joint seasonal content for added exposure.
  • Don’t limit yourself to just major holidays – there are plenty of fun and unique seasonal events throughout the year that can inspire creative content ideas.

Remember, the key to successful seasonal or holiday-themed content is to make it relevant and valuable to your audience while also being fun and engaging. Happy creating!

Walmart behind the scene social media content example store Walmart behind scene social media content example in a store.

20 of the best social media content ideas that work! By 702 pros
20 of the best social media content ideas that work! By 702 pros

15. Ask for Opinions and Encourage Dialogue

When it comes to making decisions, it’s always helpful to get a second opinion. Asking for opinions and encouraging dialogue can lead to a better understanding of a particular topic or issue. Here are some ways to effectively ask for opinions and encourage dialogue:

  • Create a safe and open environment where everyone feels comfortable sharing their thoughts and ideas.
  • Ask open-ended questions that allow for a variety of responses.
  • Listen actively and avoid interrupting or dismissing someone’s opinion.
  • Encourage others to build on each other’s ideas and thoughts.
  • Consider different perspectives and be open to changing your opinion based on new information.

By asking for opinions and encouraging dialogue, you not only show respect for others but also demonstrate your willingness to learn and grow. So next time you’re faced with a tough decision, don’t be afraid to ask for opinions and engage in meaningful dialogue.

16. Tips and Hacks to Make Life Easier

In today’s fast-paced world, everyone is looking for ways to simplify their lives and make things easier. Whether it’s managing your work-life balance, staying organized, or finding ways to save time, there are many tips and hacks you can use to make your day-to-day routine smoother and more efficient. Here are some additional suggestions to help you make life easier:

  • Use a meal planning app to save time and reduce stress when it comes to cooking dinner each night.
  • Set up automatic bill payments to avoid late fees and simplify your finances.
  • Create a morning routine that includes exercise, meditation, or journaling to start your day off on the right foot.
  • Use a to-do list app to keep track of tasks and stay focused throughout the day.
  • Invest in high-quality, multitasking kitchen tools to save time and reduce clutter in your kitchen.
  • Take advantage of online shopping and delivery services to save yourself a trip to the store.
  • Learn to say “no” to commitments that don’t align with your priorities or values to reduce stress and free up time for what matters most to you.
  • Take breaks throughout the day to rest and recharge, whether it’s a quick walk outside or a few minutes of deep breathing.
  • Simplify your wardrobe by sticking to a color scheme or capsule wardrobe to make getting dressed in the morning easier.

By incorporating these tips and hacks into your daily routine, you can make life easier and more enjoyable, allowing you to focus on the things that truly matter.

17. Collaborations with Influencers or Partnerships with Brands

When it comes to building brand awareness and expanding your reach, partnering with influencers or other brands can be a powerful tool. Here are some additional thoughts on this topic:

  • Influencer partnerships can help you tap into new audiences and gain credibility with your target market. By collaborating with someone who already has a following and a reputation for expertise in your industry, you can position your brand as a trusted source of information or products.
  • When choosing an influencer to work with, it’s important to consider factors like their audience demographics, engagement rates, and overall brand alignment. You want to make sure that their values and interests align with yours, and that their followers are likely to be interested in what you have to offer.
  • Brand partnerships can take many different forms, depending on your goals and the nature of the collaboration. For example, you might team up with another brand to co-create a product, run a joint marketing campaign, or host an event together.
  • When evaluating potential brand partners, think about what each party brings to the table. What unique strengths or resources can you each contribute to the partnership, and how can you leverage those to create value for your customers?
  • Ultimately, the key to successful collaborations is communication and alignment. Make sure you’re clear about your goals and expectations from the outset, and work together closely throughout the process to ensure that everyone is on the same page. With the right approach, partnerships and influencer collaborations can be a powerful way to grow your brand and connect with new audiences.

18. Throwback Posts to Nostalgic Moments or Milestones

Creating throwback posts is an excellent way to reminisce about past events or milestones. By sharing these moments with your followers, you can take them on a journey through time and give them a glimpse into your life. Here are some ideas for nostalgic throwback posts:

  • Share a photo from your childhood and talk about your favorite memories from that time.
  • Post a picture from your high school or college graduation and reflect on how far you’ve come since then.
  • Share a photo from your first job and talk about the lessons you learned during that time.
  • Post a picture from your wedding day and share your thoughts on how your relationship has grown since then.
  • Share a photo from a memorable vacation and talk about the adventures you had during your trip.

Remember, the key to creating successful throwback posts is to make them personal and relatable. By sharing your experiences with your followers, you can create a sense of connection and community. So take a trip down memory lane and share your nostalgic moments and milestones with the world!

19. Cross-Promoting Other Social Media Channels or Platforms 

When it comes to building a strong online presence, cross-promoting your social media channels or platforms can be a powerful strategy. By promoting one platform on another, you can expand your reach and connect with new audiences. Here are some tips for successful cross-promotion:

  • Identify your strongest platforms: Take a look at your social media analytics to determine which platforms have the highest engagement and following. These are the channels you should focus on cross-promoting.
  • Create unique content: While cross-promoting, it’s important to create content that is unique to each platform. This will keep your followers engaged and interested in following you on multiple channels.
  • Use visuals: Visuals are a powerful tool when it comes to cross-promotion. Use eye-catching graphics or images to promote your other platforms.
  • Include a call-to-action: Encourage your followers to follow you on other platforms by including a call-to-action in your posts. For example, “Follow us on Instagram for more behind-the-scenes content!”
  • Monitor your results: Keep track of how your cross-promotion efforts are performing. Use analytics to determine which tactics are working best and adjust your strategy accordingly.

By implementing these tips, you can effectively cross-promote your social media channels or platforms and expand your online presence.

20. Educational and Informative Content 

Given the brevity of the content, it is difficult to determine what specific topic or subject matter is being referred to. However, assuming that the content is meant as a general statement, here are some possible continuations:

  • Education is an essential aspect of personal and societal growth. It helps individuals acquire knowledge and skills that are necessary for career advancement and personal development. Informative content, on the other hand, provides valuable insights and perspectives on various topics and issues, which can broaden one’s understanding and awareness. By combining education and informative content, we can foster a culture of lifelong learning and continuous improvement.
  • In today’s digital age, access to educational and informative content has never been easier. From online courses and webinars to podcasts and e-books, there are numerous platforms and resources that offer high-quality content on a wide range of topics. Whether you’re looking to enhance your professional skills, learn a new language, or simply expand your knowledge base, there’s something out there for everyone.
  • Educational and informative content can be a powerful tool for social change. By raising awareness about important issues and providing accurate information, we can challenge misconceptions and inspire action. Whether it’s advocating for human rights, promoting environmental sustainability, or advancing scientific research, educational and informative content can play a critical role in shaping public discourse and driving positive change.

 Experiment and Find Your Winning Social Media Content Strategy

Developing a successful social media content strategy can be a daunting task, but it’s crucial in today’s digital age. Here are some tips to help you experiment and find your winning social media content strategy:

  1. Identify your target audience: Understanding who your audience is will help you tailor your content to their preferences and needs. 
  2. Research your competition: Analyze what your competitors are doing on social media and how they’re engaging with their audience. This can provide valuable insights into what works and what doesn’t. 
  3. Determine your goals: Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Setting clear goals will help you measure the success of your social media strategy. 
  4. Experiment with different types of content: Try posting a variety of content, including images, videos, infographics, and blog posts. Monitor engagement and adjust your strategy accordingly. 
  5. Use analytics to track your progress: Tools like Google Analytics and social media analytics can help you measure the success of your strategy and identify areas for improvement. 

Remember, developing a winning social media content strategy takes time and experimentation. Don’t be afraid to try new things and adjust your strategy as needed.

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