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Best 5 Tools to Track Digital Marketing KPIs More Effectively

Updated April 12, 2022
5 Tools to Track Digital Marketing KPIs More Effectively by 702 Pros

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5 Tools to Track Digital Marketing KPIs More Effectively: Digital marketing is a complex field with a lot of moving parts. There are many KPIs that need to be tracked and managed. In order to keep up with the ever-changing digital landscape, marketers need to find ways to make their lives easier.

Consider this reading this article first: What is a KPI?

Article by: 702 Pros, Digital Marketing Agency

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Last year, Hubspot.com surveyed over 3,000 marketers and found that the top three KPIs they wanted to track were traffic sources, conversions, and retargeting. It’s not surprising that marketers want these things because they are key to success.

How can digital marketers make their lives easier with the help of data? There are a few ways. First, digital marketers can monitor the performance of their efforts with the help of Google Analytics.

Another key way is to use retargeting as a part of a strategy that involves both email marketing and search engine marketing (SEM) – this is then called email-search retargeting.

In this article, we will focus on five tools that can help you better track your KPIs and make your life easier.

In order to track your KPIs, you will need to have access to the tracking code of your website. If you are not sure where that is, Google can help you find it and set up their tracking code for your website in minutes through.

Introduction Tools to Track Digital Marketing KPIs: 5 Best Tools for Digital Marketing Data Tracking

keywords: digital marketing data tracking, data gathering, content analytics

Tools to track digital marketing KPIs: (prerequisite: what is a KPI and how do they work?) As a digital marketer, you are always on the lookout for new tools that can help you with your day-to-day job.

You are constantly looking for ways to improve your knowledge of the industry and find out what is working and what is not. One of the most important aspects of marketing is gathering data about how people interact with your content, brand and business.

and using it to measure the effectiveness of your online marketing strategy. KPIs are measures of success. They provide a way to quantify what you are, or aren’t, doing on your website and in other digital spaces.

KPIs should be monitored frequently so that you can see how your current measurements compare with what they were before you started with them. This article will discuss 5 best tools for digital marketing data tracking that can help marketers in their everyday work.

  1. Google Analytics

  2. KISSmetrics

  3. HotJar

  4. Optimizely

  5. CrazyEgg

Tools to Track Digital Marketing KPIs: Tool #1 —Google Analytics, Basic but Powerful https://analytics.google.com/

keywords: google analytics, google analytics dashboard

Google Analytics is a free web analytics service that helps website owners understand how visitors engage with their website. It is one of the best tools for digital marketing data tracking, which provides insights into how people interact with your content and brand across channels like search, social media, email, or display ads.

It also helps marketers understand what they should be doing to improve their campaigns by providing insights around user behavior and website performance.

A Google Analytics dashboard is a user interface that makes it easy to explore and visualize data collected by Google Analytics. It provides an overview of the most important metrics and allows you to dig deeper into specific reports.

Google Analytics provides a wide range of metrics and dimensions that can be used to analyze your traffic data, including:

  • Number of sessions, pages per session, bounce rate

  • Geographical location, language preferences

  • Device type and operating system

  • Referring sites (where traffic comes from)

  • Pages viewed on the site (landing pages)

Tools to Track Digital Marketing KPIs: Tool #2 —KISSmetrics, Mobile App Analytics Tool & Customer Engagement Platform https://www.kissmetrics.io/

keywords: mobile app analytics, customer engagement platform

KISSmetrics is a customer engagement platform that provides app analytics, marketing automation, and user insights.

KISSmetrics offers mobile app analytics, which includes data about the number of downloads, new users, and sessions. It also offers user insights like what features they use the most which can help you understand your customers better. KISSmetrics also has marketing automation features that help you increase conversions by sending push notifications to users on your app.

KISSmetrics features include:

  • Real-Time Data Monitoring Tool.

  • No-Limit Conversion Periods.

  • Funnel Reports.

  • Customer Profiles.

  • Cohort Reports.

  • Testing/Staging Sandboxes.

  • Segment Data.

  • Group Contact Lists.

Tools to Track Digital Marketing KPIs: Tool #3 — Hotjar, Heatmaps, and Recordings of What Happens on Your Site https://www.hotjar.com/

keywords: website analytics, heatmap tool

Hotjar is a tool that captures all of the user’s interactions with the site. It records mouse movements, scrolls, clicks, and form interactions. It also provides heatmaps to show where users clicked or interacted with on the site.

A heatmap is a graphical representation of how visitors interact with different areas of your website. They are typically color-coded to show which parts of your page have received more attention than others.

Heatmaps can be used to identify problem areas on your website and help you make design decisions in order to improve user experience and conversion rates.

Tools to Track Digital Marketing KPIs: Tool #4 — Optimizely, Provides A/B testing and multivariate testing tools https://www.optimizely.com/

Optimizely is an A/B testing and multivariate testing tool. This tool helps you to create a hypothesis, set up the experiment, measure the results, and analyze them. Tools to Track Digital Marketing KPIs:

The key features of Optimizely are:

  • A/B testing: You can create a test by defining two versions of your website content or design and then compare which performs better.

  • Multivariate Testing: You can use this feature to test different combinations of variables simultaneously.

  • Personalization: This feature allows you to personalize your website for each visitor in order to provide a more customized experience for each user.

Tools to Track Digital Marketing KPIs: Tool #5 — CrazyEgg, A/B Testing Tool for Optimizing Your Clicks and Conversions on Your Website https://www.crazyegg.com/

CrazyEgg is a web-based heatmap and conversion optimization tool that helps you increase your website’s conversion rate by providing insights into your site’s user behavior.

CrazyEgg provides the following features to their customers:

  • Heatmaps: CrazyEgg uses Google Analytics to track user interactions with the website. The heatmap displays where users click, scroll and hover on the page. You can use this information to optimize your website for maximum conversions.

  • A/B Testing: CrazyEgg provides an interface for A/B testing of different elements of the design or content of a web page in order to determine which variation performs better.

  • Funnels: With this feature, you can see how many people were able to convert after clicking on specific Tools to Track Digital Marketing KPIs.

In closing, I’d like to leave you with a few thoughts on 5 Tools to Track Digital Marketing KPIs More Effectively. Remember, your campaigns are only as good as your research, there is no such thing as “the one” of marketing, to be great you need to research your competition and find strategies to fill in the gaps left open by your competitors. To do this effectively, you will need to do in-depth data research.

 

Interesting reads: The Complete Guide to Website Hosting and How it Can Help You Build a Successful Business

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Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

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