Tips for Writing Unique Meta Titles for Marketing Businesses

Updated June 30, 2023
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The first step in any SEO strategy is on-site optimization. If done correctly, you will see that your site occurs at the top of the search engine rankings. It is no exaggeration to say that the title tag (SEO) is the cornerstone of optimization because it is the first thing people see on search results pages. Well-designed headlines attract both customers and search engines. What is a website title? What is a title as a meta tag? Are they the same? Read on to find out.

Title: Definition

When it comes to SEO, there are two types of headlines – the one you see on a search results page (SERP) and the one you know when you land on a particular web page. The former is called the title tag, page title, or meta title, and the latter is called the top title of the page. They should not be confused. What is the title tag? The shortest definition is the HTML code element ( <title></title>) displayed in search results, browser tabs, and other external sources such as social networks. What is a headline in SEO? Simply put, title tags are those clickable blue links on a search engine results page that give a brief description of a website/webpage content. You can always learn from the native sources of Google.

Why do we need a meta title (title)?

Writing good headlines is part of effective website optimization. They are designed not only to attract people but also to “please” the search engine. For example, Google’s algorithms analyze the content of websites and match headings. If a sufficient match is found for the query, the search engine will raise the website’s ranking.


Books are judged by their covers and also names, in particular. Although book titles may not always be clear and transparent, the title for SEO should be entirely consistent with the content being described. While the title tag isn’t the only magical tool that will help your site rank at the top of the SERPs, don’t underestimate its impact on search engine decision making. For example, according to Statista, the revenue of Google is constantly growing. That means ordinary people use it, follow the ads, look for the necessary websites, and promote their businesses with Google. So when a user query finds hundreds of results, the catchy title will get that person to click through.

Tips on how to create meta titles

It would help if you always kept this golden rule in mind when writing irrelevant headlines: headings are short descriptions of web pages. Tips you will see, you can use on your own or ask Writing Judge writers to do that for you. They will look through what you have and improve your copies and tags. They should give search engines an idea of what they will see when they click on the blue link. If there is a discrepancy, not only potential customers will be disappointed. The search engine will consider your web page as irrelevant for the query because visitors do not spend much time on the open page and quickly return to the results page.

Choose the right length. 

If you come up with a great headline, check if it’s longer than the recommended length. How long should the meta title be? The optimal title length for SEO is 50-60 characters. However, a more precise limit is measured not in characters but in pixels. The standard size is 600 pixels. Be aware that the search engine may cut off certain parts of your title. Make sure the primary keyword is at the beginning of the title.

Avoid using question marks. 

Even if the request contains a question mark, it should be omitted from the header tag.

Otherwise, search engines may think your title is asking a question, not answering it.

Write meta tags after semantic keyword research.

A typical mistake is to create SEO meta without checking the semantic meaning of keywords. Turn to professionals. As a result, their titles do not contain the necessary keywords and lag behind their competitors in the SERPs.

Make sure your title tag has structure. 

Stick to this structure: Main keyword + longtail keywords | secondary keyword + toponym | brand (website)

Be careful with symbols and stopwords. 

The primary rule here is: to use the marks your competitors use. You may come across different characters. But the most popular among them are comma, period, dash, and colon. It is recommended to avoid using symbols such as /, \, (), +, =. If you need to use them, put them after the passphrase.

Be mindful of your readers. 

To be attentive is perhaps the most essential piece of advice. Your headline is the first thing a potential buyer sees, and its quality will largely determine whether a person skips or clicks on it. That’s why it’s so important to create an informative and memorable headline that doesn’t look like a robot made it.

Do not use uppercase.

It is not the best way to make your title stand out. If you capitalize all letters, this may be considered spam. Make the content stand out, not the format of your title.

Do not put the brand’s name first.

This method is not recommended unless you are a well-known brand that is hugely popular offline. It is, however, rarely used.

Use Header Templates when it is possible.

Online stores have many pages on their websites. Writing unique titles for all pages can seem quite difficult or even impossible. Luckily, dedicated tools will generate tags for the different categories of products featured on your site. Meta titles are generated automatically, although you can specify some titles manually. You can hire specialists from any of the Best Writers Online lists. If you’ve come up with your example cover page, check with SEO experts to ensure you’re on the right track with your optimization strategy.

Step-by-step guide

When you come up with a title tag, remember that when a user comes up with a search query (key phrase) – for the search engine, this is a question that a person wants to receive an answer to. You can find more info in the Search Engine Journal. So for the user to see the search phrase in the search results in the title in the first place is a good sign.


Below is a small checklist for optimizing title tags for search engines and usability purposes: 

  • Pay attention to the length of the title tag.  
  • Start the title with the essential keyword, the focus keyword.  
  • Use different formats for different types of keywords.
  • Write an SEO title that is attractive to users.
  • Each page needs a unique meta title.  
  • Please do not overdo it with keywords.  
  • Use your brand at the end of the title.

Tips if Google doesn’t use your title tag

Sometimes Google may display a title that doesn’t match your title tag. It isn’t delightful, but there’s not always an easy way to get Google to use the name you’ve defined.

If your page matches a search query, but the title tag doesn’t correctly reflect it, Google may rephrase the title. It is not necessarily bad, as no title will match every search term you can think of. This phenomenon is quite normal with particular search terms, the so-called longtail keywords! However, if your meta title is being rewritten for your desired search, consider rewriting it to better fit those search terms and their purpose.


Use the knowledge we shared to master your skills! Good luck in your endeavors!






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