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SEO vs Social Media: How They’re Disrupting Your Digital Marketing

Updated January 23, 2023
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SEO vs Social Media: How They’re Disrupting Your Digital Marketing

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What is SEO & Social Media?

SEO & Social Media are two terms that are often confused with each other. SEO is the process of optimizing a website so that it ranks as highly as possible in search engine results. Social media is using social media platforms to share content, ideas, and information. SEO can help you reach people when they’re searching for something on a search engine. Whereas social media is typically used to share entertaining, inspiring, and helpful information with friends and family online.

These two types of marketing are completely different, so you’ll need to choose which one is best for your business. Some businesses that primarily use SEO will also use social media as a promotional tool, whereas others will only focus on one channel. . It’s best to decide what kind of marketing is best for your business.

SEO is the process of using various methods in order to increase the number of visitors a website receives from search engines. This can be done by optimizing a site’s content and keyword density, writing quality content that will appeal to users, creating targeted backlinks, and more.

Social Media MarketingSocial media marketing primarily consists of creating an online presence and using social media tools to generate an audience, which can then be marketed to. Social media platforms such as Facebook and Instagram can be used as promotional channels, while social networks like Snapchat or Pinterest are primarily focused on delivering content via video rather than text providing another opportunity.

SEO vs Social Media: A Comparison of Difference Types & How They Are Disrupting Digital Marketing

Social Media Marketing is a fast-paced, collaborative marketing and communications platform that leverages the power of social media to create and distribute messages. There are two main types of social media marketing – search engine optimization (SEO) and social media marketing (SMM). With the increase in digital advertising, there is a rise in demand for SEO/SMM professionals to manage campaigns that can help businesses reach their target audiences. and make a sale.

Some of the key skills required for Social Media Marketing are:

Ability to produce social media content that is both engaging and shares real-time updates.

Awareness of how video content can be utilized for social media marketing purposes.

Understanding various platforms such as Facebook, Instagram, Snapchat, and Twitter among others.

Knowledge of paid advertising tactics such as Google AdWords and Facebook Ads.

Awareness of different promotional methods such as paid search, email marketing, and display advertising.

Familiarity with analytics tools such as Google Analytics and proficiency in their use.

For SEO you’ll need these skills:

Knowledge of the SEO process and how to execute it.

Proficiency in article writing, content marketing, and keyword research

Ability to manage multiple projects at the same time and prioritize accordingly.

Experience with backlinks, anchor text, and link building

Knowledge of SEO tools such as SEMrush, Moz/Ahrefs, Google Analytics, etc.

Is SEO or SMM more effective for boosting your rank? There is no clear answer to this question. It depends on the industry, market, and competition.

SEO is more effective for boosting rankings in eCommerce, finance, and retail industries. In these industries, it’s not easy to gain organic traction through social media marketing or paid advertising due to the complexity of buying and shipping products.

SMM is better for industries like travel, hospitality, and social media influencers. If you have the time a budget for both, you can use SEO and SMM to complement each other to boost your rank and help you get and stay in the top 1% on Google.

To reach the top of a search engine result page, you must optimize your website for both search engines and keywords. This can be done through SEO and SMM. While SEO is concerned with ranking sites at the top of pages on search engine result pages, SMM is focused on generating visits by encouraging clicks on advertisements or other marketing materials.

If your SMM is effective, it can give your site credibility in Google’s algorithm, which increases your rank.

Understanding the Differences Between Different Social Media Platforms and Which is Best for your Business

Social media is one of the essential marketing tools for businesses today. It allows companies to reach out to their target audience and express a message which can be easily shared.

Although many social media platforms are available, these five are the best options for businesses: Facebook, Instagram, Pinterest, Twitter, and YouTube.


Facebook is the most popular social media platform. It allows users to share, comment, and like various posts. Businesses can also run ads on Facebook.


Instagram is a social media app with a focus on sharing pictures, videos, and stories. It has its own ad system that allows businesses to reach out to their target audience more effectively.


Pinterest is an online pinboard that allows users to share images of interests such as recipes, crafts, and fashion ideas in micro-communities called “boards.” Businesses can run ads on Pinterest to reach out to their target audience.


Twitter is a social media platform that allows businesses to share short messages and links from their company in a public timeline. It has its own ad system that allows brands access to the audience they are trying to target, which is similar to Facebook’s system but more targeted.


YouTube provides videos of interviews, product reviews, and more that can be streamed online or embedded below websites. YouTube is primarily used to target a certain audience, with the brand’s message at the forefront.

Which Tools Should You Use to Optimize Your Online Presence?

Search Engine Optimization is a marketing strategy meant to improve a website’s visibility with search engines. It also helps to increase website traffic. The two main goals of SEO are to increase the number of organic visitors and revenue on your website.

Some free SEO tools to utilize are:


Get more keywords for your website, competitor analysis, and keyword rankings.

Get more keywords for your website, competitor analysis, and keyword rankings.

Google Keyword Planner

Analyze search volume and growth trends to get an idea of what consumers are searching for on Google.

Analyze search volume and growth trends to get an idea of what consumers are searching for on Google.

Google Trends

Get insight into the demand for different industries and keywords based on global search volume over time.

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