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How to Find a Website Designer: Our 12 Best Tips for Finding the Best Website Designer

Updated May 12, 2021
How to Find a Website Designer | 702 Pros

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Over 50% of website visitors will leave a website if the site content and layout are not presented in an appealing way. Additionally,  you won’t make sure your website user experience is seamless, this is another important factor in web design effectiveness. This is a very important fact to remember when trying to find a website designer.

If you want to keep leads on your site, you must invest in your website’s design. To have a quality website, find a website designer that can create a dream website for your business.

In this post, we’ll tell you why you should find website designers and nine tips for finding the right local web designer for your business.

And don’t forget, whether you need web design services in Las Vegas, NV, or a web designer in Arlington, TX, 702 Pros has got you covered.

Why should I find a website designer?

You’re ready to start building your company’s website, but how do you know if you should find a website designer?

The following subjects will explain why you may want to find a professional website designer. If you already know why, please skip to section 2: How to Find a Web Designer Near You.

1. The time it takes to build a professional website

Web design takes time to perfect. Just like anything, it takes years to be proficient at website design, and in business, years is simply too long to start gaining traction with customers and developing your market.

Next on how to find a website designer By avoiding paying for a professional web design, you will miss out on leads you would have otherwise gotten with an attractive website.

You don’t want to miss out on the opportunity to drive valuable traffic to your site. If you don’t have the time to dedicate to building your website, you can rely on a website designer to help you build your dream website.

By hiring a professional website design company you will save time, and you’ll be able to focus on creating the logistics of a successful operating company.

2. Experience Needed to Design an Effective Website

In the digital age, it is vital to have a well-designed website to attract customers to your business. It is imperative to dedicate time and money to create an excellent website. Now, it comes down to a simple question and answer: do you have the experience to build a website that resonates with your customers and effectively communicate your business vision.

If the answer is NO, you want to hire a professional. If the answers, yes. GREAT! Go forth and create.

What expert web designers do proficiently well, is extend your physical business presence into the virtual realm. Similar to what an interior store designer or an architect would do for your physical location—a web designer just does this for your virtual business presence, which in today’s world can be just as important as a physical presence. If you don’t believe me, go to an Amazon store—I think there may be three or so out there.

3. Let your website do the heavy lifting

Like I mentioned before, web designers are great at showing off your business, virtually. This includes creating sales funnels, and call-to-actions to increase sales. Similar to a great salesperson, your website should be making sales for you. I like to explain it as the first line of sale, if your website doesn’t speak well or represent your business image in the correct way you may lose customers you would otherwise gain if you met them face to face.

Now, this all sounds simple, but it takes years for great web designers like it does a great salesperson to gain the correct amount of insight, restraint, and confidence to make sales. That’s why unless you are going to dedicate years to the craft of becoming an excellent web designer, I recommend highering a pro who has applied these skills for a living.

4. You want to make a statement with your website

I know, but Wix is free… Believe me, I know money is tight for businesses, especially if you’re a startup. It’s also true when it comes to business you need to stand out from your competition. To do so, you need to focus on making your website unique and separate your business image from others. You just can’t do that if you’re using a template, five of the other guys are using it.

Best keyword research tips to ignite your seo

How do I find a website designer?

Hopefully, the spiel above has convinced you that your business needs to hire a professional website developer, Now let’s learn how to find the best web design companies near you for your business.

Let’s get started, with 10 steps to find the best web designer for your business.

1. How to set a budget to get the best website designer for your project

Creating a budget for your web design is I believe one of the most overlooked items. I’m surprised at the number of clients we ask that have no idea what they are willing to spend on a new website. This may be because information on web design pricing you’ll find online is so vast. One website may say the average cost for a website is $500 and another will say the average cost is $50,000+. I know these prices confuse me, but let’s look at this more closely.

The average cost per hour a web design agency will charge (WordPress Website Design Agencies)

  1. Small web design agency: average rate is $65+/hour
  2. Medium web design agency: average rate is $125+/hour
  3. Large web design agency: average rate is $175+/hour
  4. Enterprise web design agency: average rate is $350+/hour

Freelancers can range as well based on skill level. These hourly rates will range from $25 – $300/hour

Now that we have the average hourly rate for a web design agency to build a website, how much time does a website typically take? (WordPress website)

  1. Small business website design time: 40 hours+ (x small web design agency hourly rate would start at $2,600)
  2. Medium business website design time: 80 hours+ (x medium web design agency hourly rate would start at $10,000)
  3. Medium-Large business website design time: 160 hours+ (x medium web design agency hourly rate would start at $20,000)
  4. Large business website design time: 300 hours+ (x large web design agency hourly rate would start at $52,500)
  5. Enterprise business website design time: 600 hours+ (x enterprise web design agency hourly rate would start at $210,000)

Don’t be confused by hours and prices

See how these prices can be confusing. The level of expertise that the given agency or freelancer has will greatly determine the price for your website. Most agencies, however, will not give an hourly rate as their pricing will typically be based on a curve determined by the given complexity of the project when trying to find a website designer.

Take a look at some of our web design pricing packages to get an idea of pricing for your website.

2. Different types of Web Designers

Web design is one of the easiest industries for aspiring hustlers and business owners to enter into. This can be a good thing because you have plenty of options, however, I believe the latter applies in this scenario, you have so many so-called web designers out there it’s hard to find a website designer who can accomplish your online goals.

Below is a list of the types of web designers:

Freelancer Designers

We often refer to this category of designer as “my cousin’s brother’s roommate” because we hear this how to find a website design scenario so often.

The client says, “My friend of a friend did my website” and 9 times out of 10 — us” We can definitely tell”. They are usually poorly created with a number of glaring flaws, not only with the design but also the execution. Additionally, a majority of these websites are not complete or missing the more complex pieces of functionality that the client wanted.

You need to manage expectations. If the prices from above are nowhere near the price you’ve been given for a website, the finished product will most likely be the product you were expecting.

A freelancer will most likely be your cheapest option, however, you get what you pay for. Excluding a select number of freelancers, they will often be much less professional than a dedicated design company, and not have the range (as far as design and function of the website) that an agency will be able to provide.

Web Design Agencies

Agencies that focus primarily on web design are made up of teams that work concomitantly on a project to reach a final design goal.

Design agencies will usually be more expensive than freelancers because you’re paying for pooled expertise. Professional design agencies offer frequent communication, extreme customization, and quick turnaround times.

Full-Service Digital Agencies

As the name implies, a full-service digital marketing agency does web design alongside things like SEO, PPC advertising, and brand identity. Full-service agencies are more expensive than freelancers, and may or may not be more expensive than specialized design agencies.

Full-service agencies are a great bet if you think you’ll be interested in digital marketing services beyond just web design. All of the specialized teams within these agencies work closely together so that communication is simple and the final result will be complete and cohesive.

3. Look at their portfolio

The first step on your to find a web designer is looking at their portfolio. You want to see if they have experience with your industry. Looking at their portfolio gives you great insight into a website development company.

You can see if a website developer has experience with your industry. If they do, you can look at examples of websites they’ve designed for companies similar to yours. It’s a great way to get insight into a company to see how they produce designs for your industry and if you like their designs.

If they don’t have experience with your industry, you can still look at their portfolio to see their design style. It’s a great way to understand a company’s design style and see if it fits with what you like.

Taking a look at a web designer’s portfolio will help you see what they can potentially create for you.

Check out these swoon-worthy web design trends for 2020

4. Read client testimonials

The next step is to look at client testimonials. Client testimonials give you insight into a company and the type of work they do for their clients. When you aren’t familiar with a website developer, client testimonials, as well as reviews, help you see if a web design company will provide you with great services.

Companies that have dozens of client testimonials typically provide great service for their clients. People are happy to talk about the positive experience they have with a company. When dozens of people are sharing that same positive experience, it’s a good sign that a web design company is a good company.

5. Check out pricing

Your budget is an important part of your business. You want to find a web design company that you can afford. By checking out the pricing for website designers, you can see who will work with your budget.

This can be a tricky task because it’s hard to pinpoint an exact price for building a website. The cost depends upon what all you need on your site. Someone who needs a simple site will pay less than someone who needs an in-depth website.

Many companies don’t publish their prices online, either. Companies want you to contact them to get their pricing. This makes it challenging for you to price compare and see which company fits your needs and budget best.

When you’re looking to find a website designer, look for any indication of online pricing. Some companies may offer a website design cost calculator, which allows you to input what you need for your site. You input the information and see the approximate cost for your website.

6. See if they offer additional services

When you try to find a website developer, you want to see if they offer additional services.

As you build your customized site, you may find that you’re going to different services. You may need search engine optimization (SEO) to promote your website or copywriting to create content for your website.

You want to find a website designer that offers more than just web design. Look for a full-service company that provides other services. It’s a great way to keep your campaign cohesive and all in one place.

By looking for a full-service digital marketing agency, you’ll get everything you need in one place.

7. Ask lots of questions about the web designer’s process

Many aspects of web design can be hard to understand if you’re not familiar with the industry.

The very best agencies and freelancers will have no problem sitting down and explaining exactly what they do, how they do it, and why it’s beneficial to your business.

If they’re using terminology you’re unfamiliar with and spouting wild promises, tell them to slow down and explain in more detail. Failure to do so is a big indicator that you should be cautious moving forward with that specific web design option.

Ambiguity, in general, is a red flag, and can be indicative of rushed work, “one size fits all” solutions, and shady sales tactics.

8. Request references

Ideally, to find a website designer you want to ask for references within the same industry as you. They can relate directly to the type of work you want to be done and will give you the inside scoop on whatever agency or freelancer you’re currently vetting.

You should be immediately wary of any web design prospect that can’t provide you with a reference list upon request to find a website designer.

9. Shop around and find multiple web designers

Don’t let a potential agency or freelancer pressure you into signing a contract right away. This is your money and your website, after all, and there’s no reason to feel bad about thoroughly exploring all of your potential design options. Spend time looking for a web designer and you will find a good web designer and developer for your business.

When trying to find a website designer, it’s important to know a majority of web designers will happily give you a free quote or free consultation, and you should take advantage of every offer. This will give you a more comprehensive idea of what work is and find a website designer necessary to meet your vision, and how much it will cost you when everything’s said and done.

Constant upsells, high-pressure sales tactics, and salesy behavior are never good indicators to find a website designer of a web design agency that has your best interest at heart.


How to find a web designer | 702 pros

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Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

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There are definitely benefits associate with hiring a local website hosting provider over a large hosting provider like Godaddy. One, you have a clear company
There are definitely benefits associate with hiring a local website hosting provider over a large hosting provider like Godaddy. One, you have a clear company
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