A business owner doesn’t like losing a customer. It’s difficult to not feel upset after you have worked hard to build and maintain a marketing strategy that attracts people into your business. […]

Consumer research
The segmentation, targeting, positioning (STP) marketing model
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..
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