Spear Brand Logo
Top web design and digital marketing in Las Vegas. Helping our clients grow with marketing-first web design and digital strategies that convert. 702 Pros Logo 2020
Service Disabled Veteran Owned Small Business.

When is the Best Time to Ask Customers for Reviews?

Updated January 10, 2023
~ minute read
It is not always better to ask customers for reviews sooner than later

Content Key

Share this Post :
Get the most out of your marketing
Join over 100,000 of the most intelligent marketers in the galaxy, and receive marketing news and insights straight to your inbox.
Enter Email to Get Started:
(We will never share your information.)

When is the Best Time to Ask Customers for Reviews? Popular websites like TripAdvisor, Hotels.com and Booking.com immediately send out notifications to customers after checkout asking for feedback and reviews. To learn about customers’ recent experiences with the product, many companies send out automated email notifications or push notifications via mobile devices after customers make a purchase. This begs the question: When should companies issue review requests?

When is the Best Time to Ask Customers for Reviews? Intro

We examine the impact of the timing of review reminders on the quality and likelihood of product review postings in a new Journal of Marketing study. Consumer may be harmed if they receive review reminders too soon after purchasing a product or during vacation. Some companies may send reviews later to relive customers’ memories of their vacation experience.

Reviews.io is a company that collects, manages, and publishes reviews to help brands build customer trust. The industry advises eCommerce companies to schedule review requests between 7-30 days after order fulfillment. Judge.me, for example, offers a service that allows retail sellers to set the time between order fulfillment and when a review request will be sent.

The temporal distance between the product experience and the reminder can influence consumers’ memories and reactions. As consumers forget details, the likelihood of them writing reviews decreases. Companies need to strike a balance between asking too quickly for reviews and waiting too long, as both can negatively impact the quality of reviews.

Isn’t Necessarily More

Our research team conducted two randomized field experiments with more than 300,000 people from different online marketplaces. The first experiment was conducted with consumers from South Korea’s largest online marketplace for travel. Here, consumers can book hotels and flights as well as guided tours via the company’s mobile app or website. We created four timing categories for review reminders: Next day, next five, nine, and thirteen-day intervals following the product experience. For each timing class, we randomly assigned consumers to either the treatment (which received a review reminder), or the control (which didn’t).

We conducted the second field experiment by studying consumers on a major South Korean online clothing marketplace. Four different timing categories were created, but each with different time intervals. We examined the temporal effects on reviews of reminders on quality in both of our experiments.

According to our findings, it is not a good idea to request a review as quickly as possible. Reminders sent too quickly than it takes for customers to review the product can cause problems. It is not a good idea to send a reminder to review a product after it has been delivered. Customers need to have the opportunity to test the product and make a decision about its quality.

Lessons for Chief Sales Officers

  1. Although the criteria for when it is too soon may differ depending on product type and customer heterogeneity we believe it acceptable to send a reminder early in search goods cases (e.g. paper towels, canned soups, bottled water and canned soups). This is because the consumers are familiar with the products and have high confidence that the product will work after a trial. For experience goods, such as restaurants, beauty salons and travel, it might be wise to give consumers sufficient time to review the product before reminding them.
  2. Our research also shows that businesses with young customers are especially vulnerable to overly rapid reminders. Generation Z, for example, is independent and pragmatic and has used digital platforms since childhood. Prompt reminders could be seen as a violation of their autonomy and freedom. The negative effects of an immediate reminder for review may be more severe for young people.
  3. Review reminders have a negative impact on review content. We find that delayed review reminders can reduce the quality of late reviews. Except for review specificity and length, review reminders have negligible effects on review content like ratings, sentiment or length. The content of reviews doesn’t change between reviewers who have received reminders and those who didn’t.

Online marketplaces have to learn that blindly adopting “faster is better” and “one-size fits all” strategies is counterproductive. Companies should instead reexamine their practices and adjust the timing for review reminders to target consumer groups to get more feedback.

Leave a Reply

Get a Free Digital Marketing Quote!
Want to talk now?
Give us a call at (702) 904-4262

Powered by OnSago

More Great Posts

WordPress is known for being a user-friendly content management system. WordPress themes make things even easier as there are many different options to help jump start your site. With thousands of themes offered it can get confusing to determine which ones are the best and will provide you with what you need. It’s important to…
The post Best new WordPress themes for 2022 first appeared on FreshySites.

Read More »

Over 100 Influencer Marketing Statistics That You Must Know For 2022

Influencer marketing is a powerful way to help companies grow. It involves collaboration between influencers and brands. Thousands of brands have used this marketing strategy successfully over the past decade and have seen continued growth.

Individuals who are experts in a specific niche and have a large online following are called Influencers. Influencers are trusted experts in their fields and can influence their followers’ purchasing decisions. Brands can increase their reach by leveraging their endorsements or recommendations. First appeared first on 702 Pros.

Read More »
Advertise with us
Join our advertising network to grow your business. Give us a call at (702) 904-4262
34.99 WordPress Updates | WordPress Support by 702 Pros
Best Top #1 When is the Best Time to Ask Customers for Reviews? Las Vegas, NV | When is the Best Time to Ask Customers for Reviews? Agency | Justin Young, US Air Force Veteran and CEO of 702 Pros
Justin Young Signature - 702 Pros

Justin YoungCEO of 702 Pros

I'm Justin Young
Air Force Veteran, Founder and CEO of 702 Pros.

I lead our team to grow our client’s businesses with smart and innovative web design and digital sales systems. I treat every business like it were my own, giving each the attention it deserves. In short, our experts will focus on delivering the best results producing the greatest ROI for your business.

Let’s talk about your business!


Our When is the Best Time to Ask Customers for Reviews? Agency will work hard to make sure your business succeeds online

Our When is the Best Time to Ask Customers for Reviews? experts are waiting to build your business credibility like never before. Let our Las Vegas NV team help grow your brand with digital marketing & WordPress management solutions, built around producing the highest return on your business investment.

Best Web Design Agency in Las Vegas, NV
Best Digital Marketing Agency in Las Vegas, NV
Best SEO Agency in Las Vegas, NV

Deals on Web Design Pricing in Las Vegas, NV

Hurry our web design deals in Las Vegas, NV will only last for a limited time only. Our team of Las Vegas, NV web designers have the experience and knowledge to get your business off to the best start possible or improve your business presence with SEO Las Vegas, NV, digital marketing Las Vegas, NV, web support and website hosting Las Vegas, NV

Grow with the Pros

Let us know about you to get started.

Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Ready to speak with a marketing expert?

Call our team @

Our Pros have your back with award-winning design and marketing,Including proven systems focused on producing the best return on your investment.

702 Pros is veteran-led design by Justin Young—Air Force Veteran and Digital Marketing Las Vegas, NV Authority.

Best Web Design Agency in the United States
702 Pros Landscape Logo Vector - with url and grow with digital catchphrase
Google Partners
Meta Business Partners
Inc 5000
Kyla Sloan | Kyla Estes | Client Management | Reception | Sales
Advertising with Us
Kyla SloanAdvertising Specialist
Our team has the digital and traditional marketing skills to get you in front of customers looking for your product or service.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

Add Your Business To the 702 Pros' Directory
Please add some general information about your business.
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago

2022 Sale

Get 20% off!

All Web Design Packages
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Want to talk now? Give us a call at (702) 904-4262

Powered by OnSago