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Finding the Best SEO Keywords for Your Content Strategy

Updated July 10, 2023
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Finding the Best SEO Keywords for Your Content Strategy

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What are SEO Keywords, and Why are They Important?

SEO keywords are words or phrases used in content to help search engines understand the content and how it should be ranked. They are essential to any successful SEO strategy, as they help ensure your website is visible in relevant searches.

SEO keywords can be used in various ways, from optimizing page titles and meta descriptions to adding them to the body copy of your web pages. It’s essential to use them strategically so that you don’t overuse them and risk being penalized by search engines for keyword stuffing. Knowing how to use SEO keywords correctly can help you get more organic traffic to your website, leading to increased sales and conversions.

5 Proven Strategies to Find the Best SEO Keywords for Your Content Strategy

Finding the right keywords for your content strategy ensures your website is visible to the right audience. With the right SEO keywords, you can increase organic traffic to your website and boost your rankings in search engine results pages.

In this article, we will discuss five proven strategies that you can use to find the best SEO keywords for your content strategy. We will look at how to source keywords for your website content and how you can use them effectively in a content marketing keyword strategy.

First, let’s discuss how to find keywords. Keywords are essential to your content marketing strategy because they drive traffic and get you noticed. If you are trying to find a broad keyword, the best place to start is with the terms people use to search. The search query page of Google can be a source for finding keywords. For example, if you want to see all the golf-related keywords on Google, type in “golf” and then click “search tools” at the top of your screen. From there, you would select your country and language. After clicking this button, you will see a list of popular searches worldwide that contain “golf” as part of their text or URL. These keyword suggestions can be a great starting point for your content marketing strategy. You can also use Google Trends to find popular searches that have been trending over the past few years. Finally, you can use the Ubersuggest keyword tool to find keywords related to your niche or product. This is also a good option if you want specific, highly searched keywords related to your topic.

1) Use a tool such as SEMrush to Keyword Research your content

Tools like SEMrush help you see what terms people use when searching for information. This enables you to identify where your audience spends their time, including areas that may not be obvious, like competitor keywords. You can use the data from the keyword research tool to create a list of potential terms and phrases that you can use in content marketing. We recommend setting up a spreadsheet by taking these key search terms and competitors, sorting them into groups of 10-20 keywords each, and then adding notes about how competitive the group is in relation to each other. 

2) Create Topical SEO Keyword Lists

It’s worth investing time in keyword research for your different topics and campaigns. Before you publish content, make sure to have a list of relevant keywords for the content topic. You can search for the keywords across social media platforms and other websites, giving you an edge over competitors that don’t have their topical keyword lists. 

3) Identify Long Tail Keywords

Using long tail keywords can help you find a broader audience and lower CPCs on search engines like Google. These terms may not be as competitive as a keyword, but they’re still related to your target audience and are cheaper than the more competitive terms.

4) Promote Keywords

You should also research what keyword terms people use to find your website and promote those terms. For example, one study found that the top 12% of a site’s most-used search engine keywords account for 96% of the total page views. So, if you have a blog about football, incorporate those keywords into your website so people can find your content.

5) Stay Up-to-Date

If you’re constantly updating old content with new ones, you’ll want to ensure each piece has its unique keywords.

By following these strategies, you can ensure that you target the correct audience with relevant content and maximize your online visibility.

Popular SEO Tools & Sources To Source The Right Keywords For Your Website


Finding the right keywords for your website is crucial to successful search engine optimization. The right keywords can help you to drive more traffic to your website, improve your rankings in search engines and increase conversions.

Fortunately, many free and paid keyword research tools are available to help you identify the best keywords for your website. Here are some of the most popular sources and tools that can help you find the right set of keywords:

Google Keyword Planner free tool: If you’re not interested in signing up for any paid keyword research service that offers more advanced features and more specific search volume data, try using the Google keyword planner. Simply enter some keywords that describe your website, and this tool will show you the total number of searches for each keyword and how they compare to the overall monthly search volume. For example, we’re browsing through a box office listing website and want to find the most searched phrase that includes our site. We would search for “box office” in Google Keywords Planner and see which results are related to our site by clicking them.

Google Adwords Keyword Tool: If you’re interested in running ads for your website but want to save money on Adwords, you can use this tool to estimate how much your keywords would cost. Simply search for a different keyword and enter your website’s URL into the box in the middle of the page. This will show you how many clicks you would get for that specific keyword and other factors, like its estimated monthly searches and competition level.

SEOmoz Keyword Research Tool: SEOmoz offers an advanced keyword research tool with more data than Google Keyword Planner, including suggestions for meta descriptions, titles, blog post topics, and more based on which words people search and what they are looking for. This can help you identify opportunities and figure out how to target your visitors based on what they are searching for.

Where Can You Find High-Quality Long-Tail & LSI Keywords?


Long-tail and Latent Semantic Indexing (LSI) keywords are essential for any successful SEO strategy. They help search engine crawlers understand the content of a website, as well as help rank it higher in search engine results pages. Long-tail keywords contain more than three words and are usually more specific than short-tail keywords. LSI keywords, on the other hand, are related to a particular topic and can help increase the relevancy of a web page. Finding high-quality long-tail and LSI keywords can be difficult, but some great tools are available that make it easy to find these types of keywords.

One of the most basic ways to find high-quality long-tail and LSI keywords for your SEO campaign is using a tool such as This tool is designed and optimized for finding high-quality long-tail and LSI keywords, which can be found in the Keyword Suggestions section of this website. The Keyword Suggestions section sorts new keyword suggestions into three categories: general, words that search engines currently flag, and words with low competition. The General category will contain new keywords you may not have heard of before but are still related to your website’s general theme or topic. The Suggested Words category will include the most relevant and new keywords flagged by search engines such as Google, suggesting they are related to your website content. Finally, the Low Competition category will comprise the most relevant and new keywords with low competition from other websites. This tool will help you find unique long-tail and LSI keywords for your SEO campaign that can take a potential client to specific pages on your website so you can sell them exactly what they want. 


KeywordZoo is another useful keyword generator for finding high-quality long-tail keywords for your SEO campaign. This tool shows keyword suggestions from various sources, including: searched keywords, general and industry-related topics, and specific website content. The results will be sorted into three categories: general issues, words the search engines currently flag, and low competition words. The order is based on how popular the word is in relation to competing terms on Google and other websites. KeywordZoo’s primary goal is to help you find more relevant long-tail keywords than what can be found using Google AdWords Keyword Tool with just one click. KeywordZoo also includes a daily keyword suggestions list. 


SEMrush is the most comprehensive SEO software available, giving you data on your organic and paid marketing campaigns, ranks and domain value estimations, content audits, keyword ranking histories, and many other features that will save you time and money in your business. On top of all this are their powerful keyword research tools they call “Keyword Tool” to find the right keywords for any niche with the power of the Google AdWords Keyword Tool built-in at no extra cost! They can even rank your keywords against a competitor’s terms and track the performance of your ad with the Google AdWords Keyword Tool. Users can build their lists of keywords and reach out to Google when they need a keyword they don’t find in their program.

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