Category: Blog

Sharing coupons with friends can create a conflict between economic incentives and social relationships. A new study shows that experience cocreation can mitigate this conflict and make customers more likely to share and redeem coupons
The post “We Earned the Coupon Together”: The Value of Experience Cocreation in Redeeming Shared Coupons appeared first on American Marketing Association.

Press Release From the Journal of Marketing: The Missing Link of Experience Cocreation in Shared Coupons Press Release From the Journal of Marketing: The Missing Link of Experience Cocreation

Get Your Guide For Establishing Customer Trust Through Privacy 71% of PwC’s “Complexity of Trust” study respondents said they would buy less from a business that lost their trust. Out of that, 73% said they would spend significantly less. Privacy is now a top consideration and focus for organizations. Any business that is data-driven, that […]
The post In Data We Trust appeared first on American Marketing Association.