Get a Quote

Blog Archive

In Data We Trust

Get Your Guide For Establishing Customer Trust Through Privacy 71% of PwC’s “Complexity of Trust” study respondents said they would buy less from a business that lost their trust. Out of that, 73% said they would spend significantly less. Privacy is now a top consideration and focus for organizations. Any business that is data-driven, that […]
The post In Data We Trust appeared first on American Marketing Association.

The segmentation, targeting, positioning (STP) marketing model

How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..
The post The segmentation, targeting, positioning (STP) marketing model appeared first on Smart Insights.

The Best Venues for Team Building and Corporate Events in Seattle

Seattle is best known for grunge music, Starbucks and the Pike Place Market. It’s also home to a booming tech industry that was greatly impacted by the global pandemic and was forced to transition many of its operations to a work-from-home setup. With 2023 just around the corner, it’s an exciting time to set new… Read More »

2023 Digital marketing trends – What are the latest innovations you could be investing in?

Practical ideas for you to use from across the 6 pillars of effective digital marketing Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will …..
The post 2023 Digital marketing trends – What are the latest innovations you could be investing in? appeared first on Smart Insights.

How Good User Experience Benefits Your Business

A good user experience (UX) is one of the most crucial elements in marketing and customer service. Already, countless studies are showing its correlation with increased brand loyalty, but one area where it remains underutilized is web design. One reason is the lack of appreciation of its importance to businesses. Web designers tend to focus… Read More »

Product launch marketing plan example

How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. …..
The post Product launch marketing plan example appeared first on Smart Insights.