End-User Direct Target Marketing Technique

Every company has an ideal user or a number of end-users, and each of those end-users has a specific problem your company can solve.

In most cases, companies at the very least have an idea of what these problems are, but most of these companies do not have a direction on how to solve those problems.

Or how to reach the customers with a problem. This is most evident, especially if those customers do not know the exact solution to their problem. They know they just have a problem and need it fixed, although the solution may not be clear.

That’s where the IEU technique comes into play. By identifying your IEU’s main problems, or verticals of those problems and offering solutions, you will ultimately gain a customer.

This technique is nearly at the opposite end of the spectrum. Top outbound techniques like touch campaigns or view metrics, and in most cases works like a charm.